Chantal Marcos

Crm ManagerFull Time

• Job Details:Develop, execute, and analyze the CRM strategy of the loyalty program catering to different industries with the aim of driving key strategic metrics and supporting the brand’s category and sales objectives. • Set the monthly marketing campaigns calendar and oversee it’s execution in order to increase engagement and traffic to the loyalty program. • Work closely with technical, partnerships & operations teams to ensure a successful execution for the loyalty programs along with the monthly campaigns. • Segment the database to devise the best engagement strategy for each consumer profile ensuring that we speak to the right consumer at the right time and with the right communication channels. • Manage CRM budget and monitor revenue. • Prepare monthly performance reports and special campaign reports. • Measure campaign performance and help to improve customer communication to engage and retain customers. • Introduce new opportunities within the existing businesses.

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