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Chahira Nagati Abaza

Its never too late to be what you might have been

Dokki, Giza, Egypt

Work Experience

  • category managerFull Time

    Egyswiss holding

    Jan 2019 - Present -6 yrs, 6 months

    Egypt , Cairo

    • Job Details:Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends. *Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands. *Supervising advertising, product design and other forms of marketing to maintain consistency in branding. *Establish performance specifications, cost and price parameters, and sales estimates. *Monitor market trends and competitors’ activities. *Analyze brand positioning and consumer insights. *Monitor product distribution and consumer reactions. *Align the company around the brand’s direction, choices and tactics *Create a budget and organize resources to meet quarterly objectives.
  • brand manager Full Time

    Americana Group - Koki

    Jan 2008 - Jun 2009 -1 yr, 5 months

    Egypt

    • Job Details: Carrying out market research and customer surveys to assess demand, brand positioning and awareness.  Evaluating marketing campaigns.  Monitoring competitor activity.  Analyzing pricing positions.  Coordinating with other department related activities to marketing campaigns and objectives.  Measuring the marketing and sales activities by analyzing Sales volume figures; market share, competitors’ activities; promotional impact.  Assisting in controlling amendments and change of marketing and sales plan.  Assisting in setting the annual marketing plan.  Handling all the advertising activities for fresh products.  Monitoring stock level control of finished products, packaging material.  Monitoring and controlling monthly marketing expenditure.  Planning & implementing in-store promotional activities.
  •  Assistant Marketing DirectorFull Time

    El Rashidi El Mizan

    Nov 2006 - Dec 2007 -1 yr, 1 month

    Egypt , Giza

    • Job Details: Assist with design, creation and layout of marketing materials such as in-house brochures, postcards, flyers, newsletters and exhibit booth graphics.  Coordinate with vendors, suppliers and outside agencies in the development and execution of promotional materials  Coordinate and organize corporate and industry meetings and events  Coordinate with web designer to integrate with company web site  Provide support in fulfilling customer and sales material requests  Other duties may be assigned as required or necessary
  •  Sales Director AssistantFull Time

    EL RASHIDI EL MIZAN CONFECTIONARY

    Dec 2004 - Oct 2005 -10 months

    Egypt , Giza

    • Job Details: Organizing the entire sales department meeting, write down the minutes of meetings and follow up the implementation.  Maintaining sales strategies and preparation of sales report.  Making feasibility report for the sales strategies.  Preparing an image of the company to accelerate revenues from the market.  Team handling and fulfilling the goals of the organization through proper selling process.
  • Education

    • Bachelor's Degree in accounting

      Cairo University (CU)

      Jan 1994 - Jan 2000 - 6 yr

    • High School - Thanaweya Amma

      Amoun Private School

      Jan 1993 

    Achievements

    Efficient verbal and written communication skills with excellent documentation.  Ambitious, self-motivated and team player.  Ability to work under pressure.  Leadership & ownership.  Analytical skills  Good listener, able to respond to results and consumer research  Excellent communicator, both verbally and in writing  Able to work well with a wide range of people from different parts of the business  Team leader, able to inspire others  Able to manage different projects at the same time  Energetic and passionate about their product specialty  Able to work well under pressure  Good presentation skills

    Skills

    • Marketing

    Languages

    • English

      Fluent

    Training & Certifications

    • planning

      CIM·2009
    • charted institute of marketing

      2009
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