Cassandra Riddell

Acting ManagerFull Time

• Job Details:• Responsible for all social media pages and TripAdvisor Page, creating content and improved reach by 40% on Instagram in a 5-month period. • In charge of a six-person team coordinating daily diving, snorkelling and dolphin watching trips, tank filling, handling guest enquiries, responding to emails, equipment maintenance and staff training. • Evaluated the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. • Engaged in developing and designing new website for the dive centre: www.blueflowdiving.net

Marketing Manager and PADI Open Water Dive InstructorFull Time

• Job Details:• Responsible for social media pages and website development also succeeded in certifying 35 individuals in Open Water, Advanced Open Water and Enriched Air Specialty. • Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. • Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers. • Directed the hiring, training and performance evaluations of marketing and sales staff and also oversaw their daily activities as well as developed pricing strategies, balancing firm objectives and customer satisfaction.

InstructorFull Time

• Job Details:• Specialities: Enriched Air, Peak Performance Buoyancy, Aware Coral Reef Conservation, Care for Children with AED Instructor, Emergency Oxygen Provider and Project Aware Instructor.