Carlos Bcassini – Chief Operating Officer at B.A.B. holding

Work Experience

B.A.B. holding

Dec 2019 - Present -5 yrs, 7 months

Saudi Arabia

Job Details:· Led negotiations and secured a partnership with Novikov International, resulting in the successful launch of four locations in Jeddah, Riyadh, and Dubai within an eight-month period, while localizing its menu and recipes. · Diversified company’s brand portfolio by curating three new concepts: Ombre (casual cuisine), Count (healthy food) and Gala (luxurious lounge), setting their plans to open ten branches in two years. · Managed entire creation of restaurant concepts starting from idea, working closely with graphic designer for branding and brand identity, overseeing architectural drawings of restaurant exterior and interior, market study, location selection, business plan, execution as well as financial study including menu engineering, cost analysis, ROI, financial forecasting, balance sheet and break-even point. · Established 2 companies: Special Food Companies and Wonderful Food Company under B.A.B holding’s umbrella, to enable long-term scale. · Finalized the negotiations with six brands (two resorts, two lounges, two cafés) to be franchised in Saudi Arabia and developed full business and strategic plans to be executed. · Responsible for recruitment, oversight, coordination, and administration of all operations including finance, human resources, compliance, technology, facilities, and internal controls.

Pillars holding

Jan 2017 - Dec 2019 -2 yrs, 11 months

Saudi Arabia , Jeddah

Job Details:· Established company and created six new restaurant concepts: Section B, Dots, Leila Garden, BACO, Circa, and Beast including idea conceptualization, market study, execution, and operations · Led continuous enhancement of Section B operations, resulting in reduction of waiting time from four hours to twenty-five minutes and effecting sales increase of 750% in its first year of operations · Established BACO; a Bao / Taco concept in Jeddah that surpassed expected sales by 400% · Curated Dots; a handcrafted donut and specialty coffee concept that exceeded targeted sales by 200%

Abou issa holding

Mar 2014 - Feb 2017 -2 yrs, 11 months

Job Details:· Restructured division and diversified company’s F&B portfolio, launching three concepts across multiple countries while growing overall sales by ~400% in one year · Handled negotiations and secured a master franchise partnership with 16 Handles; an American frozen yogurt concept, opening sixteen locations across MENA region in the first seven months of agreement · Developed Divan from a retail concept to a coffee shop model, enabling expansion of four locations in four months · Created Arabesq; a retail shop serving Arabic sweets, ice cream and coffee, growing operations into eight locations globally - New York, London, KSA, Qatar, UAE, Pakistan, and Egypt · Launched Gold Gourmet; a luxury retail sweet concept in three countries - Qatar, KSA and UAE · Managed a team of forty managers to enable smooth operations and achieve set goals, ranging from brand, department, operations, and store managers

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