Basic Info

Ahmed Abou Samra

More than 15 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

International Sales & Marketing Manager at ROYAL CERAMICA

Experience Details

International Sales & Marketing Manager

Marketing/PR/Advertising , Sales/Retail

Senior Management (e.g. VP, CEO)

• Formulating the company's International marketing strategy and setting the International Marketing plan.
• Delivering strategic and tactical execution on all aspects of the marketing & sales plan including logistics to achieve revenue and related targets.
• Maintains knowledge of factors affecting costs such as industry and technology trends, and related market cost reduction opportunities.
• Planning and directing international market research studies, overseeing the analysis of market data and information, preparing reports, and advising senior management.
• Working with the international sales team to define market and customer requirements, as well as product positioning and launch strategies.
• Delegating with the sales team to ensure there is a constant flow of information between marketing and the sales team.
• Assembling market intelligence on products and services and work with management team to establish product roadmaps and future go-to-market strategies.
• Establishing and implementing channel marketing programs including development of co-marketing plans/campaigns, incentive programs, and quarterly business planning for partners.
• Developing and managing a Marketing Co-op program for international channel partners including creating marketing plans, authorizing requests, reporting, and measuring program success.
• Interfacing with other members of the marketing team to develop/adapt marketing campaigns/materials including lead generation, brochures, advertising, newsletters and other direct marketing materials to meet the needs of selected markets.
• Creating sales support materials to ensure sales team can effectively communicate offerings.
• Delivering effective communication with key media on press releases and related materials.
• Working closely with the sales team to launch and position new products in the international markets.
• Creating and managing metrics to measure and report on program effectiveness.
• Developing and managing international marketing budget.


Company Details

ROYAL CERAMICA

Cairo, Egypt

More then 1000 employees

Manufacturing

www.royalceramica.com

Jan 2010 to present (6 years 11 months)
Export Manager at Oriental Weavers

Experience Details

Export Manager

Sales/Retail, Business Development

Manager

Planning existing and new markets around the globe.
• Analyzing the market trends in terry toweling business and the competition.
• Formulating entry strategy for new markets.
• Managing the needed communication with higher-volume customer and negotiating the related trading conditions.
• Proposing the right payment terms including letter of credits, and letters of guarantee and its related terms and conditions, and making sure, upon shipment, all the necessary documents are properly made within the L/C’s structures and conditions.
• Developing functional performance goals and metrics and managing performance through daily, weekly and monthly team meetings.
• Identifying and managing to the strengths and weaknesses of the export team and identifies high potential employees developing a succession plan which supports current and future business needs.
• Fostering open communication to ensure employees have a thorough understanding of business needs and objectives.
• Organizing and following up the production schedule from receiving the order to the final shipment for goods and coordinating with the warehouse upon the final status of the goods before shipments.
• Building long term relationship with customers.
• Working closely with wholesalers and retailers in products development.
• Supervising all the necessary documents for shipment.
• Setting fairs and Exhibition related to the region.
• Setting the annual Sales and Marketing budget.


Company Details

Oriental Weavers

Cairo, Egypt

More then 1000 employees

Manufacturing

www.orientalweaversgroup.com

Sep 2006 to Dec 2009 (3 years 3 months)
Marketing Manager at United Group

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

• Assisting the managing director to set up the most profitable products portfolio.
• Assessing the current situation in terms of product and profitability.
• Formulating the annual marketing plan.
• Managing the marketing research process, if any.
• Setting up the weekly advertising schedule.
• Managing the daily sales reports by each individual product and advertising channel, as well as preparing different forecasting sales models.


Company Details

United Group

Cairo, Egypt

501-1000 employees

Wholesale Trade

N/A

Jun 2006 to Sep 2006 (3 months)
Assistant Marketing Manager at Mohamed Al Mojil Group

Experience Details

Assistant Marketing Manager

Marketing/PR/Advertising

Manager

• Conducting Market Analysis and building market scenarios.
• Analyzing the market in terms of supply and demand.
• Formulating marketing plan within a deep and strategic view.
• Analyzing the competition within the marketing intelligence variables.
• Maintaining database.
• Assisting in marketing budget preparation.
• Designing BTL & ATL strategies for boosting corporate brand.
• Dispensing the secondary source of information about various real estate developments.
• Forecasting prices for specific development areas such as Business Bay and DIFC
• Analyzing the hotels and serviced apartments sector.
• Analyzing commercial as well as residential sector in terms of supply and demand.
• Suggesting the right pricing strategy within different marketing scenarios.
• Conducting correlation analysis for some variables related to real estate and hotel industry.


Company Details

Mohamed Al Mojil Group

Dubai, United Arab Emirates

More then 1000 employees

Real Estate/Property Management

N/A

Jun 2005 to May 2006 (11 months)
Marketing Consultant at Roedle & Partner

Experience Details

Marketing Consultant

Business Development

Experienced (Non-Manager)

• Preparing marketing research proposal.
• Processing market share analysis.
• Running the industry and market analysis review that being a part of a feasibility study.
• Maintaining database.
• Attending the important exhibitions to identify the potential business partners.
• Using the right forecasting methodology whenever needed.
• Brand planning.
• Industry and market analysis; a feasibility study for juice filling plant.
• Retail sector review and forecasting.
• Real estate sector review and forecasting.
• Marketing research for pinpointing how many competitive brands of juice are being circulated in the market.
• Company profile for Rödle& Partner.
• Market share analysis for the filling plant project.


Company Details

Roedle & Partner (multinational)

Dubai, United Arab Emirates

More then 1000 employees

Accounting and Auditing Services

N/A

May 2004 to Jun 2005 (1 year 1 month)
Market Analyst at Urgent for Marketing Consulting &Advertising

Experience Details

Market Analyst

Analyst/Research, Marketing/PR/Advertising

Experienced (Non-Manager)

• Preparing marketing plan drafts as a result of the market and industry analysis.
• Forecasting current and potential demand using various forecasting methodologies.
• Conducting marketing researches in terms of the type of data needed to resolve research problems.
• Designing questionnaires for surveying research.
• Analyzing marketing research findings for various research projects.
• Drawing up the adjusted marketing plan according to the research findings.
• Competition analysis.


Company Details

Urgent for Marketing Consulting &Advertising

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

May 2002 to May 2004 (2 years)
Market Analyst at PAGATIC Middle East

Experience Details

Market Analyst

Business Development, Marketing/PR/Advertising , Analyst/Research

Experienced (Non-Manager)

• Setting up marketing plans and implementation thereof.
• Conducting market research.
• Preparing monthly in German about market status.
• Developing an effective business plan to the local market.


Company Details

PAGATIC Middle East

Cairo, Egypt

51-100 employees

Import and Export , Manufacturing

N/A

May 2001 to May 2002 (1 year)
Guest Relation Officer at HYATT REGENCY

Experience Details

Guest Relation Officer

Hospitality/Hotels/Food Services

Experienced (Non-Manager)

• Handling guests complaints.
• Receiving VIP guests.
• Dealing with tourism agents to organize the excursions and tours for the guests.


Company Details

HYATT REGENCY (multinational)

Sharm El Sheikh, Egypt

More then 1000 employees

Hospitality/Hotels

N/A

Sep 1999 to May 2001 (1 year 8 months)
Marketing Officer at General Association of Tourism

Experience Details

Marketing Officer

Marketing/PR/Advertising

Entry Level

• Promoting, assisting the hotels and travel agencies in expanding their sales and reservations by setting up exhibitions in the German speaking countries.
• Reviewing all the marketing brochures and documents written in German before distributing the same in the German speaking countries.


Company Details

General Association of Tourism

Cairo, Egypt

More then 1000 employees

Marketing and Advertising

N/A

Apr 1998 to Sep 1999 (1 year 5 months)

Education

MBA in International Business

Education Details

MBA

International Business

Ecole Supérieure Libre Des Sciences Commerciales Appliqués, Université, Paris, Cairo Branch, Egypt

B / Very Good / 75 - 85%

Finance, marketing, Marketing

Thesis in Strategic Brand management.

Ecole Supérieure Libre Des Sciences Commerciales Appliqués, Université, Paris, Cairo Branch
2008 - 2011
B.com in Business Admin

Education Details

B.com

Business Admin

Ain Shams University, Egypt

C / Good / 65 - 75%

Business Discipline

N/A

Ain Shams University
1994 - 1998
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Ibrahymia Secondary School

Egypt

1993

C / Good / 65 - 75%

N/A

Ibrahymia Secondary School
1993

Certifications

Certificate details

Certified KPI Professional

Jun 2016

N/A

N/A

08051743-606-CKPI2

The KPI Institute

In accordance with the standards prescribed by the Key Performance Indicators Framework administered by
The KPI Institute

Training and Courses

Training/Course Details

Financial Analysis, Budgeting, and Reporting

Dec 2015

London Corporate Training

The Balance Sheet The Profit & Loss (P&L) Statement Cash-Flow Forecasts Building effective budgets Building effective costings The principles and impact of IFRS Capital composition structures Investment appraisal Risk analysis

This profile is fresh!
Last update 4 days ago.

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Profile Skills and Keywords

Accounting And Auditing ServicesActivitiesAnalyticalArabicAssistant Marketing ManagerBooksBrandingBudgetingBusinessBusiness AdminBusiness DevelopmentCertified KPI ProfessionalCommunicatorCompaniesCustomer-orientedEnglishExport ManagerExport SalesFinancial Analysis, Budgeting, And ReportingFood ServicesForecastingGermanGuest Relation OfficerGuest Service AgentHYATT REGENCYHospitalityHotelsImport And ExportInternational BusinessInternational Sales & Marketing ManagerLeaderMBAMagazinesManufacturingMarket AnalystMarket Development ManagerMarketingMarketing And AdvertisingMarketing ConsultantMarketing ManagerMarketing OfficerMarketing PlanningMicrosoft OfficeP/L ManagementPeoplePersonality TraitsPlacesPlannerProperty ManagementReal EstateResearchRetailRoedle & PartnerSalesSportsWebsitesWholesale Trade

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

German

German

: Fluent

: Intermediate

: Advanced

: Advanced

Tools and Technologies

Microsoft Office

Microsoft Office

: Advanced

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing Planning

Marketing Planning

: Expert

: Extreme - I love it!

:

5-7 years

Forecasting

Forecasting

: Expert

: Extreme - I love it!

:

More than 7 years

Branding

Branding

: Expert

: Extreme - I love it!

:

More than 7 years

Export Sales

Export Sales

: Expert

: Extreme - I love it!

:

5-7 years

P/L Management

P/L Management

: Advanced

: Extreme - I love it!

:

5-7 years

Budgeting

Budgeting

: Advanced

: Extreme - I love it!

:

5-7 years

Key Skills

Analytical, Leader, Planner, Communicator, Customer-oriented

Online Presence

https://eg.linkedin.com/pub/ahmed-abou-samra/9/842/836http://www.facebook.com/#!/profile.php?id=527322507

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