Basic Info

Belal El Shaf'ei

9 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Finance Section Head at Dejavu Egypt

Experience Details

Finance Section Head

Accounting/Finance

Experienced (Non-Manager)

 Dejavu is a Ladies Fashion Brand of High performance Footwear, Bags & Accessories with Development office based in UK and design studio in Milan, Italy.
 Dejavu now has 30 stores in Egypt, 6 of which are Franchise stores with plans for New Business Lines & expansion in the MENA Region.

 Responsibilities & Achievements:
 Job Role including 2 Sections and acting as Deputy Finance Manager:-
1. Financial Planning & Analysis:-
 Building the Financial Planning & Reporting system through setting up a set of detailed & advanced Financial Models and Reports such as:-
• Create the Business Plan Model for the coming 5 Years.
• Establishing the Budget Process including all Operating, Capital & Cash Flow Budgets.
• Create the monthly management report including Actual vs. Budget comparisons & detailed analysis for all Operation Expenses per cost center.
• Prepare Rent Analysis, Daily Sales Analysis and Cash Flow Planning Reports.
 Prepare and Report the full package of Financial Statements including financial Ratios analysis on monthly basis.
 Conduct Profitability & Break-Even analysis of all branches.
 Calculate the Gross Profit Margin of different categories on monthly basis.
 Prepare a detailed sales analysis report by Qty., Value and Category per store with growth rate analysis, Stores & Category Shares and comparison with previous’ years data.
 Review & Update the cash flow planning report with Treasury Head on weekly & Monthly basis.
2. Financial Accounting:-
 Managing the financial accounting process and supervising a team of 4 members.
 Ensure the completeness of all General Ledger Entries & Closing the Trail Balance.
 Review banking reconciliation of store deposits, credit cards, Franchise Stores’ collections, Online Sales and other credit sales collections.
 Review the cost of external shipments and its right allocation on the system.
 Building the chart of accounts on the new ERP system.
 Main Participation in the implementation of Retail Pro System.
 Participated with the Head of Finance in developing and restructuring the Finance Dept.
 Leading the training process for the accounting team by some sessions on
"Advanced Excel & Financial Reporting".


Company Details

Dejavu Egypt

New Cairo, Egypt

101-500 employees

Retail

http://www.dejavu-shoes.com/

Jan 2015 to present (1 year 11 months)
Senior Financial Reporting Accountant at ALEF Bookstores

Experience Details

Senior Financial Reporting Accountant

Accounting/Finance

Experienced (Non-Manager)

 ALEF Bookstores is one of several successful private equity investments owned and controlled by Multiples Investment Group, a Private Equity & Investment Advisory Firm based in Dubai.
 By its 6th year, ALEF Bookstores became the Market Leader with over 35 stores around Egypt, 12 of which are franchise stores, In addition to 25 Shop-in-Shop inside On The Run branches. The First International Franchise has been opened at London on Oct, 2015 with plans for new Regional & International Franchises.


 Responsibilities & Achievements (Jan 2013 - Jan 2015): -
 Manage all Financial Transactions of ALEF Franchise Project - (Started with 6 till 12 Stores).
 Prepare the full package of financial statements for Franchise stores on quarterly basis.
 Prepare the annual budget plan, CapEx & OpEx budgets.
 Prepare Actual vs. Budget Report including detailed analysis of all operation expenses.
 Conduct Profitability Analysis and Sales Analysis of all stores & compared with Budget and previous years.
 Calculate Cost of goods sold and Gross Margin of different categories on Monthly basis.
 Ensure the completeness of all General Ledger Entries & Closing the Trail Balance.
 Managing the relation between ALEF Bookstores and Franchising branches in all cash transactions and goods movements. (Royalty fees, credit & consignment sales orders).
 Supervising AP, Costing & Treasury Departments of "ALEF branches".
 Prepare the Withholding & Sales Tax forms and participate in the sales tax examination.


Company Details

ALEF Bookstores

Cairo, Egypt

101-500 employees

Accounting and Auditing Services

www.alefbookstores.com

Jan 2013 to Jan 2015 (2 years)
Financial Accountant at ALEF Bookstores

Experience Details

Financial Accountant

Accounting/Finance

Experienced (Non-Manager)

 Responsibilities & Achievements (Nov 2011 - Dec 2012): -
 Prepare & record all Journal Entries of Cash transactions, Operations Exp., Cost of shipments & Accruals.
 Following up the collection of all AR, Credit Cards, Gift Vouchers, Online Sales & all Stores’ deposits.
 Check petty cash movements & reimbursements then reporting it in the daily cash report.
 Reviewing all suppliers’ invoices (Three Way Match between PO, Invoice & GR).
 Prepare Consignment Suppliers’ Sales Reports & closing the T-accounts on monthly basis.
 Allocating the cost of external shipments on suppliers’ invoices using SPIN ERP system.
 Prepare a detailed analysis for all operation expenses per store, Warehouse & HQ.
 Prepare the Cash Flow Budget on weekly, monthly & Quarterly basis.
 Excellent utilization of Microsoft Excel (If, Sum IF, Sum IFS, V-look Up, Pivot-Table, Charts).
 Participation in the preparation of the financial statements on quarterly basis.


Company Details

ALEF Bookstores

Cairo, Egypt

101-500 employees

Accounting and Auditing Services

www.alefbookstores.com

Nov 2011 to Dec 2012 (1 year 1 month)
Financial Accountant at Track International Trade

Experience Details

Financial Accountant

Accounting/Finance

Entry Level

 Track International Trade is one of the market leaders in Ink Jet Coding & ID Card Printers equipment in the Egyptian market. In 2006 the company became the official distributor of (DOMINO & MAGICARD) machines; the top 2 companies in UK and took the lead in the Egyptian Market introducing Ink Jet & ID Card Printers and Services for over 600 Clients.

 Responsibilities & Achievements: -
 Recording all Journal Entries of Accounts Payable & Treasury (Using Data Link ERP System).
 Prepare all local suppliers’ statements including due payments on monthly basis.
 Prepare weekly & monthly Cash Flow Forecasting and Process all due cheques.
 Review all purchases’ invoices (Three Way Match between PO, Invoice & GR).
 Prepare the Cost of External Shipments and allocating it on Suppliers’ Invoices.
 Main Participation in the purchasing process & negotiation with suppliers in the price & payment terms.
 Main Contribution in the implementation of Data Link ERP system.
 Prepare the withholding tax report.
 Participation in the annual stock-taking.
 Excellent Experience in dealing with international shipping companies (such as, Aramex, DHL Express, and DHL Global Forwarding).
 Working on the cost reduction plan and Contribution in reducing the cost of goods sold with 16%.


Company Details

Track International Trade

Giza, Egypt

51-100 employees

Import and Export , Wholesale Trade

www.track-eg.com

Jun 2008 to Nov 2011 (3 years 5 months)

Achievements


 Establishing the Budget Process & apply the Rolling Budget System and prepare the cash flow budget.

 Building the chart of accounts on the new ERP system.

 Participation in the training process for the accounting team by some sessions on "Advanced Excel & Financial Reporting".

 Helping the company’s management in taking some decisions regarding to the expansion or the closure of some branches.


Won a big number of medals and honor degrees on local championships in speed-ball game,looking forward to enter the national team and participate in the international championships.

Education

Bachelor of Commerce (Accounting Section) in Accounting and Finance

Education Details

Bachelor of Commerce (Accounting Section)

Accounting and Finance, Management , Cost Accounting

Ain Shams University, Egypt

C / Good / 65 - 75%

N/A

N/A

Ain Shams University
2004 - 2007
BSc in Acconting

Education Details

BSc

Acconting , Finance, Cost Accounting

Ain Shams University, Egypt

C / Good / 65 - 75%

N/A

N/A

Ain Shams University
2004 - 2007
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Ismail El Kabbany

Egypt

2004

A / Excellent / 85 -100%

N/A

Ismail El Kabbany
2004

Certifications

Certificate details

Accounting Diploma by computer

Jul 2009

97.25% out of 100%

N/A

N/A

The Egyptian Institute for Accountants & Auditors

Main Contents:
 MS Excel & Ac

Training and Courses

Training/Course Details

English course

Oct 2011

Ministry of Defense Language Institute

I Finished the General English course till level (10)

Training/Course Details

CMA "Certified Management Accountant"

Sep 2013

Accounting House SCADA

Student (1stPart), Certified Management Accountant (CMA) at Accounting House SCADA Center, Preparing for OCT Exam

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Last update 2 days ago.

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Profile Skills and Keywords

AccontingAccountingAccounting And Auditing ServicesAccounting And FinanceAccounting Diploma By ComputerAccounts PayableAccounts ReceivableAdaptiveArabicBusiness AnalysisCMA "Certified Management Accountant"Computer SoftwareCost AccountingCreativeERPEnglishEnglish CourseFinanceFinance Section HeadFinancial AccountantFinancial AccountingFinancial AnalysisFinancial ManagementFinancial ReportingFlexibleGeneral LedgerHard WorkerImport And ExportInsuranceInternetManagementManagement AccountingMicrosoft ExcelMicrosoft OutlookMicrosoft WordOrganizerProblem SolverPurchasingReadingRetailRetail BusinessRunning & SwimmingSenior Financial Reporting AccountantSpeed-Ball & TennisWholesale Trade

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Advanced

: Fluent

: Intermediate

: Intermediate

Tools and Technologies

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

5-7 years

ERP

ERP

: Expert

: Extreme - I love it!

:

5-7 years

Accounting

Accounting

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft Outlook

Microsoft Outlook

: Advanced

: Extreme - I love it!

:

3-5 years

Finance

Finance

: Advanced

: Extreme - I love it!

:

1-3 years

Microsoft Word

Microsoft Word

: Intermediate

: Medium

:

3-5 years

Business Analysis

Business Analysis

: Intermediate

: Extreme - I love it!

:

1-3 years

Financial Management

Financial Management

: Intermediate

: Extreme - I love it!

:

1-3 years

Fields of Expertise

Financial Accounting

Financial Accounting

: Expert

: Extreme - I love it!

:

5-7 years

Accounts Payable

Accounts Payable

: Expert

: Extreme - I love it!

:

5-7 years

General Ledger

General Ledger

: Expert

: Extreme - I love it!

:

3-5 years

Financial Reporting

Financial Reporting

: Advanced

: Extreme - I love it!

:

3-5 years

Purchasing

Purchasing

: Advanced

: High

:

1-3 years

Retail Business

Retail Business

: Advanced

: High

:

1-3 years

Accounts Receivable

Accounts Receivable

: Advanced

: High

:

3-5 years

Financial Analysis

Financial Analysis

: Intermediate

: Extreme - I love it!

:

1-3 years

Management Accounting

Management Accounting

: Intermediate

: High

:

Less than 1 year

Key Skills

Hard worker, Creative, Organizer, Problem Solver, Flexible / Adaptive

Online Presence

http://www.linkedin.com/profile/view?id=223225294&trk=hb_tab_pro_tophttps://www.facebook.com/Herobulbulhttps://twitter.com/Herobulbul

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