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Bassma Khaled

Product Manager

Maadi, Cairo, Egypt

Work Experience

  • Product ManagerFull Time

    Gameball

    Apr 2020 - Present -5 yrs, 3 months

    Egypt , Cairo

    • Job Details:• Create a roadmap for the product to enhance both the client’s and the end user's experience • Manage and prioritize features backlog, write user stories, and plan sprints and releases • Work closely with the engineering and design teams to ship new features • Use data to generate reports on user behavior, features adoption, and to inform decisions around user growth and monetization • Conduct user interviews to gain a deep understanding of customer experience, product feedback, and identify product gaps to generate new ideas that grow market share, improve customer experience, and drive growth • Meet with enterprise accounts to understand their vision and gather product requirements for a customized experience • Contribute to Gameball Help Center by writing educational articles to inspire users to make the most out of Gameball features • Write product-driven blog articles on product strategies, customer engagement, and loyalty
  • Product ManagerFull Time

    WUZZUF

    Oct 2019 - Apr 2020 -6 months

    Egypt , Cairo

    • Job Details:● Conduct interviews with users and stakeholders to better understand the needs ● Research on different CRM SaaS in order to present a Buy-Or-Make analysis and proposal ● Manage the integration with different e-payment platforms, like Aman ● Manage the integration with NetSuite's financial management solution ● Create a roadmap for the product, considering business value, modules and technical aspects ● Manage and prioritize features backlog, write specs document, translate business requirements into user stories on JIRA, plan sprints and releases ● Communicate with stakeholders, development and design teams, and management regularly to keep them informed of plans and releases
  • Head of Content Creation UnitFull Time

    Nagwa

    Aug 2017 - Oct 2019 -2 yrs, 2 months

    Egypt , Cairo

    • Job Details:As part of the management team, my role includes contributing to the strategy, product goals and bets, projects forecast, budget planning, business development, policies, recruitment, and culture of the company. My key achievements include: ● Coordinate with the engineering teams and designers to build internal web-based systems and features ● Use data from google analytics, SEO keywords, and user feedback to maximize website traffic and user engagement ● Planned and managed the design and development of over 4000 digital lessons in different subjects. These lessons include videos, questions, and explanatory articles ● Designed and managed the creation and review process of 45K questions in different subjects ● Created KPIs to monitor team performance, provide clear metrics, and development plans ● Hold semi-annual appraisals for all subordinates as well as monthly feedback sessions ● Onboard and follow-up on business activities with our team in Windsor, UK ● Create periodical reports on project updates and cost analysis to the management
  • Connect App Product ManagerFull Time

    Nagwa

    Nov 2016 - Aug 2017 -9 months

    Egypt , Cairo

    • Job Details:• Built a team of software developers and product owners to deliver Nagwa Connect mobile app • Created an MVP for Nagwa Connect app for Android and iOS within four months • Managed the research and development of Nagwa Connect app to create a product strategy, roadmap, and address user needs • Wrote technical specification documents as well as creating business cases, testing scenarios, and functional requirements • Conveyed the vision and the goals at the beginning of every sprint and kept an eye on its progress • Released several versions of Nagwa Connect app on both the App Store and Google Play
  • Education

    • Technical Diploma in Project Management

      American University in Cairo (AUC)

      Jan 2011 - Jan 2013 - 2 yr

    • BSc in Chemical Engineering

      Cairo University (CU)

      Jan 2005 - Jan 2010 - 5 yr

    Skills

    • Microsoft Powerpoint
    • Learning Solutions
    • Adobe Captivate
    • Training
    • Microsoft Word
    • People Management
    • Articulate Storyline
    • Project Management
    • Adobe Lightroom
    • Atlassian JIRA
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    Languages

    • English

      Fluent
    • Arabic

      Fluent
    • French

      Beginner

    Training & Certifications

    • Google Analytics for Beginners

      2019
    • TOEC

      AmidEast·2012
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