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Bahaa Mashaal

Head Of Sales - FMCG , B2B , B2C / Commercial Director

Alexandria, Egypt

Work Experience

  • Head of Sales KSA & BahrainFull Time

    Alatiah Holding

    Dec 2018 - Aug 2020 -1 yr, 8 months

    Egypt , Cairo

    • Head of Sales & Operations - KSA & Bahrain Full Time

      MIDAS Safety

      Oct 2016 - Apr 2018 -1 yr, 6 months

      Saudi Arabia

      • Job Details:• Reporting to the MENA Commercial Director with responsibility for Sales & Operations and people management within Saudi Arabia & Bahrain • Full P& L responsibility • Responsible for meeting budgetary and sales targets through motivating and developing staff, consistently achieving and surpassing Key Performance Indicators • Managing department ( Sales , Marketing , Supply chain , Distribution and Collection ) • Negotiating contracts, ensuring that they balance value and risk • Maximizing every sales opportunity by promoting the highest standards of customer care and recognizing potential development and training opportunities. • Supporting and coaching Regional Managers to reach their full potential
    • Head of Sales - KSA & Bahrain Full Time

      Modern Dairy Plant Company - Badr Dairy

      Aug 2014 - Sep 2016 -2 yrs

      Saudi Arabia

      • Job Details:• Participate in corporate strategic planning and implement strategic goals and objectives (member of the executive committee ) • Implement programs that include marketing, sales, purchasing, distribution, accounting/finance, safety, education and employee services • Take on primary responsibility for efficient, cost-effective facility operations • Prepare budget and sales forecasts with chief. • Manage departments (Sales, Marketing & Collection). • Select, develop, and coach a professional sales team to meet specific goals for profitable revenue growth. • Develop and implement annual sales plans. • Approve wage, bonus and commission schedules in line with budget and operating constraints • Approve, within budgetary and corporate guidelines, expenditures for capital equipment. • Perform all other duties as needed or required to maintain and grow profitable business.
    • Regional Sales Manager Full Time

      Nestle / SADSCO

      Aug 2012 - Jul 2014 -1 yr, 11 months

      Saudi Arabia

      • Job Details:• Responsible for SADSCO / Nestle Sales Team in Central & Eastern area. • Managing ( Modern Trade , Traditional Trade & wholesales) • Implement programs that include marketing, sales, purchasing, distribution, accounting/finance, safety, education and employee services • Responsible for obtaining profitable results through the sales team by developing the team through motivation, counseling, skills development and product knowledge development. • Manage departments (Sales - Merchandising - Collection) • Responsible for the planning, recruitment, direction, organization and control of sales supervisors and sales representatives to accomplish specific objectives. • Personally observe the performance of sales reps in the field on a regular basis. • Collaborates with National key accounts manager to establish and control budgets for sales promotion and trade show expenses.
    • Education

      • Bachelor's Degree in Bio-Chemistry

        Faculty of Science

        Jan 1998 - Jan 2003 - 5 yr

      Skills

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      Languages

      • Arabic

        Fluent
      • English

        Advanced

      Training & Certifications

      • Sales & Operations management

        APICS KSA·2016
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