Bahaa karim lotfalla

Marketing DirectorFull Time

• Job Details:• Strategic planning, development and implementation for the corporate marketing communication strategies. • Management of the different research firms for continuous updates on market and competition. • Opening new distribution and sales channels locally, GCC and Europe. • Managing launch events of all facilities including hotels and Real estate. • Develop and maintain media relations in coordination with PR agencies. • Managed press conferences, media audit, media visits and media brief. • Supported and initiated several CSR activities. • Developing and monitoring the annual marketing budget. • Planning and organizing exhibitions, roadshows and trade fairs locally and international. • Daily communication with the sales team to ensure the fulfillment of the set targets and review sales strategies. • Monitoring and follow up to ensure the marketing plan implementation based on set direction and deadlines. • Setting KPI’s for measuring the different initiatives performance. • Evaluating the overall performance of the marketing team, and setting their development objectives and training needs. • Developed and implemented social media campaigns in FB, Twitter and Instagram. • Development, update and monitoring company websites.

Marketing DirectorFull Time

• Job Details:• Strategic planning to increase the market share & brand awareness. • Launched new products and increased company product range such as (AC, Top loading WM, and Microwave). • Re-vamp company image through PR, advertising campaigns and developing new CI manual. • Reaching the targeted market segment through continuous product development, Market study and competitor’s analysis. • Conducting the necessary market research to study the feasibility to introduce new product lines. • Negotiated and brought international brands to joint venture with Fresh in Some products. • Operating closely with the sales to achieve sales targets. • Participated in local and international specialized trade fairs and exhibitions. • Pricing of new products based on product features, competition and market situation. • Managing Budget allocation based on marketing plan needs. • Carrying out all above & below the line activities • Managing the media negotiations, in terms of planning and buying. • Opened new markets for export (MENA & GCC). • Enhanced distributors and dealers incentive programs and remuneration schemes to increase their motivation and loyalty.