Badr El Din El Ghbashy

Brand ManagerInternship

• Job Details:● Reviewed market research reports that provided insights about consumer behavior and psychology to work on revamping current brands and product positioning. ● Brainstormed and supported in presenting initiatives and new ideas for Dolce & Extreme to increase sales, create brand awareness, and plan marketing activities accordingly. ● Closely monitored and analyzed brands’ performance on a weekly and daily basis to ensure sales targets were met, avoid out-of-stock issues as well as ensure distribution objectives are being met. ● Analyzed competition and participated in conducting SWOT analysis for specific brands and the company as a whole. ● Attended benchmarking sessions of Froneri’s brands vs. competition. Accordingly, worked on a market strategy plan. ● Conducted market visits to collect information from retailers on brands’ performance and monitor competition. Leveraged insights to further improve the company's market strategy. ● Monitored social media accounts’ reach and engagement to ensure campaign KPIs were met. ● Attended meetings to take meeting minutes and report them to management and concerned departments.