BK

BASSEM KELANY

Sales Director at Al Hayat Medical Group

New Cairo, Cairo, Egypt

Work Experience

  • Sales DirectorFull Time

    Al Hayat Medical Group

    Jan 2024 - Present -1 yr, 7 months

    • Job Details:Strengthen relationships with key customers, delivering best-in-class products and operational rigor.  Work closely with Customer Operations Team to ensure material control and compliance with local practices and company SOPs.  Execute operational business plans within approved budgets and corporate policies.  Ensure collaboration between Commercial and Medical functions through the Brand Team model.  Support marketing plans and successful new service launches in partnership with regional teams.  Improve P&L by aligning commercial strategies with corporate vision and implementing pricing and lifecycle management strategies.

  • National Sales ManagerFull Time

    GRANZIA

    Jan 2022 - Jan 2023 -1 yr

    Egypt , Cairo

    • Job Details:• Handling All The key account customers by capitalizing the company resources, modulating Business tactics, execute sales Contract, and achieve the Financial and Non-Financial goals from these customers. • Establishing distribution networks for products and services in the entire country in line with company’s strategies, policies and standards. • Exploring potential business opportunities through network of alliances, partners and sales agents in the country. • Executing sales & marketing activities of the company, contriving marketing campaigns, promotions and trade shows, formulating strategic marketing objectives and creative ideas to maximize output in the designated area. • Managing P&L responsibility for Egypt regional office. • Increased home Healthcare devices sales and brands exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach. • Devising annual budgets, monitoring major categories of sales/marketing costs and reconciling it with the target budget to prevent cost overflows. • Managing a multilayer competent team consists of 32 professionals sales Supervisors, customer service coordinators and medical representatives.

    • Novartis

    • Regional Sales ManagerFull Time

      Jan 2017 - Dec 2020 -3 yrs, 11 months

      United Arab Emirates

      • Job Details: Achieved and exceeded annual sales targets and market share objectives.  Planned sales activities and identified new business opportunities aligned with strategy.  Executed business plans for Cardio-Metabolic franchise, uncovering new opportunities.  Managed relationships with key accounts, distributors, and sales teams to deliver forecasts.  Monitored progress versus strategic plans and adjusted to meet sales budgets and market share goals.  Built and maintained strong partnerships with key stakeholders.  Developed and coached a high-performance sales team to deliver business results.

    • Commercial Excellence ManagerFull Time

      Jan 2016 - Jan 2017 -1 yr

      United Arab Emirates

      • Job Details: Analyzed market dynamics for forecasting and sales performance.  Managed tender monitoring, reviews, and compliance with customer frameworks.  Coordinated all phases of tenders with internal stakeholders to meet customer needs.  Collaborated on bidding and pricing strategies with sales, marketing, and distributors.

    • Executive Product SpecialistFull Time

      Jan 2013 - Jan 2016 -3 yrs

      United Arab Emirates

      • Job Details:Delivered 105% of target in 2013 with 38% year-over-year growth.  Ensured stock availability in UAE key accounts and delivered monthly budgets.  Successfully launched and listed ILARIS in government and private accounts.  Supported pricing proposals for UAE government sectors.  Developed KOLs and advocates for ACLASTA and ILARIS.

    • Senior Medical RepresentativeFull Time

      Apr 2010 - Jan 2013 -2 yrs, 9 months

      • Job Details:Delivered 168% of target in 2012 with 54% year-over-year growth.  Managed top accounts in Abu Dhabi and Al Ain.  Listed Voltfast in all HAAD outlets.  Conducted sales analysis and developed actionable business plans.  Managed purchasing departments, distributor teams, and account consumption tracking.

    • Medical RepresentativeFull Time

      Mar 2009 - Mar 2010 -1 yr

      • Job Details:Achieved and exceeded annual sales targets and market share goals.  Delivered clinical sales presentations to institutional stakeholders.  Managed CNS portfolio: Tegretol, Stalevo, Exelon.  Managed Ophthalmology portfolio: Lucentis, Genteal.  Successfully launched Genteal with strong sales performance

  • Senior Medical RepresentativeFull Time

    Dumex

    Sep 2005 - Feb 2009 -3 yrs, 5 months

    • Job Details:Achieved over 35% sales growth in promoted brands. Recognized for extraordinary achievement in 2007 and 2008

    • Education

    • DBA in Business Administration in Business Administration

      Cairo University (CU)

      Jan 2018 - Jan 2021 - 3 yr

    • MBA in business administration

      University University of Atlanta Atlanta

      Jan 2011 - Jan 2013 - 2 yr

    • BSC in Pharmaceutical Science

      Suez Canal University (SCU)

      Jan 2002 

    Achievements

     Pinnacle Award for Outstanding Performance - Q1 & Q2 2019  Gulf Presidential Club Award - 2018  Pinnacle Award for Outstanding Performance - Q2 & Q4 2018  Best Cardio-Metabolic Sales Award - 2017  Best Established Medicines Medical Representative Award - 2014  Best Achiever - Q2 & Q3 2013  Established Medicine Excellence Award – 2011

    Skills

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    Languages

    • English

      Fluent
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