Basic Info

Aya Makkawy

3 years

Giza, Egypt

Bachelor's Degree

Experienced

Work Experience

Senior marketing Executive at PEUGEOT

Experience Details

Senior marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

•Plans and Contributes in creating and delivering marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget with emphasis on fields of campaigns, advertising, events, public relations and CSR
•Manages and Works with advertising agencies to produce materials of visual impact within brand guidelines
•Promotes brand image across the general marketing venues especially through events planning, organization & execution to promote brand image of the business
•Develops and executes strategic events’ Plans and initiatives
•Manages events’ logistics; including motor shows, test drives, launches and sponsorships
•Manages PR and communication activities
•Coordinates between CDCM and all external projects/ sister companies
•Creates presentations for company stakeholders and executives as required
•Handles, measures and analyzes the effectiveness of marketing, advertising, and communications programs and strategies for the sales programs
•Performs any other task when required


Company Details

PEUGEOT

Egypt

101-500 employees

Automotive

http://www.peugeot-eg.com/

Aug 2015 to Jul 2016 (11 months)
Marketing Executive at PEUGEOT

Experience Details

Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

•Created marketing plans geared toward end users for each key product within portfolio
•Events planning, organization and execution aiming at promoting Brand image
•Communicated with advertising agencies
•Responsible for the CSR activities carried out by PEUGEOT
•Gathered and analyzed market data
•Prepared a full competitor analysis study, identified direct and indirect Peugeot competitors


Company Details

PEUGEOT

Cairo, Egypt

101-500 employees

Automotive

http://www.peugeot-eg.com/

Nov 2014 to Jul 2015 (8 months)
Market Research Executive at PEUGEOT

Experience Details

Market Research Executive

Marketing/PR/Advertising

Entry Level

•Gathering and analyzing market data
•Devising methods and procedures for obtaining data, such as conducting Internet, telephone or direct-mail surveys or face to­ face consumer studies
•Creating presentations for company stakeholders and executives
•Creating new ways to meet the needs of a changing marketplace
•Preparation and implementation of feasibility studies for introducing new models to the local market
•Preparing a full competitor analysis study, identifying direct and indirect Peugeot competitors
•Coordinating with external agencies in collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
•Preparing reports of findings, illustrating data graphically and translating complex findings into written text
•Forecasting and tracking marketing and sales trends, analyzing collected data
•Seeking and providing information to help CDCM determine their position in the marketplace
•Measuring and analyzing the effectiveness of marketing, advertising, and communications programs and strategies
•Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured
•Conducting in-depth data analyses using traditional and advanced methods


Company Details

PEUGEOT

Cairo, Egypt

101-500 employees

Automotive

http://www.peugeot-eg.com/

Oct 2013 to Oct 2014 (1 year)
International Account Advisor at Vodafone UK

Experience Details

International Account Advisor

Customer Service/Support

Entry Level

N/A


Company Details

Vodafone UK (multinational)

6th of October, Egypt

N/A

Telecommunications

http://www.vodafone.com.eg/vodafoneportalWeb/en/myWorld_mainPage

Jan 2013 to May 2013 (4 months)
Marketing specialist (intern) at ISS Holding

Experience Details

Marketing specialist (intern)

Marketing/PR/Advertising

Entry Level

Marketing Team at ISS conducts a wide variety of tasks mostly related to Business Development and Strategic Decisions. Marketing specialists are also in charge for creating and maintaining ISS identity.
Tasks and Responsibilities
 Create market and marketing research
 Create business plans
 Create business proposals
 Source and manage relationships with customers
 Manage the production of marketing materials, including flyers, brochures, etc.
 Maintain and update customer database (CRM)
 Be responsible for all the company's documents and presentations templates in collaboration with the designer
 Business intelligence
 Develop website content for ISS
 Develop relationships with customers
 Presenting ISS services and solutions to customers
 Develop and maintain social media profiles


Company Details

ISS Holding

Egypt

11-50 employees

Telecommunications

http://www.issholding.com/

Aug 2012 to Nov 2012 (3 months)
Vice-President (volunteer) at CAPS-Career advising and placement services

Experience Details

Vice-President (volunteer)

Human Resources

Student

N/A


Company Details

CAPS-Career advising and placement services

Egypt

51- 100 employees

Human Resources

N/A

Oct 2011 to May 2012 (7 months)
Intern-Sales Director Assistant (intern) at Juhayna Food Industries

Experience Details

Intern-Sales Director Assistant (intern)

Sales/Retail

Student

N/A


Company Details

Juhayna Food Industries

Egypt

More then 1000 employees

Food and Beverage Production

http://juhayna.com/

Jul 2011 to Sep 2011 (2 months)

Education

Bachelor's Degree in Business Administration and Management

Education Details

Bachelor's Degree

Business Administration and Management, General

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
2008 - 2012

Certifications

IELTS
Jan 2015

Certificate details

IELTS

Jan 2015

6.5 out of 9

N/A

N/A

N/A

This profile is fresh!
Last update 27 days ago.

Jobseeker photo

Profile Skills and Keywords

AdministrationArabicAutomotiveBusiness Administration And ManagementBusiness DevelopmentCreativeCustomer ServiceEnglishFood And Beverage ProductionFrenchGeneralHard WorkerHuman ResourcesIELTSIntern-Sales Director AssistantInternational Account AdvisorInternet ResearchMarket Research ExecutiveMarketingMarketing ExecutiveMarketing ResearchMarketing SpecialistMicrosoft OfficeOrganizerPresenterRetailSalesSenior Marketing ExecutiveSpanishSupportSupportiveTelecommunicationsTranslationVice-PresidentVodafone UK

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Spanish

Spanish

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

5-7 years

Internet Research

Internet Research

: Expert

: Extreme - I love it!

:

3-5 years

Administration

Administration

: Expert

: Extreme - I love it!

:

3-5 years

Translation

Translation

: Expert

: Extreme - I love it!

:

1-3 years

Fields of Expertise

Sales

Sales

: Advanced

: Extreme - I love it!

:

1-3 years

Marketing research

Marketing research

: Advanced

: High

:

Less than 1 year

marketing

marketing

: Advanced

: Extreme - I love it!

:

1-3 years

Human resources

Human resources

: Intermediate

: High

:

1-3 years

Key Skills

Hard worker, Presenter, Creative, Organizer, Supportive

Online Presence

https://www.linkedin.com/profile/view?id=106073914&trk=nav_responsive_tab_profile

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