Basic Info

Name: Aya Ibrahim

Professional Experience: 4 years

Location: Cairo, Egypt

Highest Education: Bachelor's Degree

Career Level: Experienced

Work Experience

Senior Social Media & Digital Marketing Specialist at Staff Arabia Recruitment

Experience Details

Job Title: Senior Social Media & Digital Marketing Specialist

Job Role: Marketing/PR/Advertising

Career Level: Manager

Job Details: N/A

Company Details

Name: Staff Arabia Recruitment (multinational)

Location: Cairo, Egypt

Size: 11-50 employees

Industries: Human Resources , Recruitment and Staffing, Training and Coaching

Website: www.staffarabia.com

Sep 2016 to present (10 months)

Social Media & Digital Marketing Specialist at Staff Arabia

Experience Details

Job Title: Social Media & Digital Marketing Specialist

Job Role: Marketing/PR/Advertising

Career Level: Experienced (Non-Manager)

Job Details: Job Responsibilities:
• Build and execute digital marketing strategy through competitive research, platform determination, benchmarking and messaging.
• Generate, edit, publish and share daily content for social media that builds meaningful connections and encourages community members to interact.
• Replying to comments and inquiries online.
• Create, edit, and update website.
• Analyze online campaigns and develop extensive reports.
• Creating regular email alerts to the company database.
• Preparing status reports on social media efforts and success rates on regular bases.
• Developing presentations&planning; company events.
• Conduct and supervise job fairs, conferences, internal employee events, etc.

Achievements:
• Employee of the year 2015.
• Implemented a new e-mail marketing strategy that helps to send on regular bases to the company database.
• Start using Google Awards and Facebook paid campaigns which expanded client base 15%and candidates base 25%.

Company Details

Name: Staff Arabia

Location: Giza, Egypt

Size: 11-50 employees

Industries: Human Resources

Website: www.staffarabia.com

Oct 2014 to Sep 2016 (1 year 11 months)

Social Media & Graphic Design (Freelancer) at توصيلة رايح جاي,– بيت الديكور – The Consultant Center for Laser & Dermatology, Takamol, الجمعية المصرية لصحة المرأة

Experience Details

Job Title: Social Media & Graphic Design (Freelancer)

Job Role: Marketing/PR/Advertising , Writing/Editorial

Career Level: Manager

Job Details: • Generate, edit, publish and share daily content for social media that builds meaningful connections and encourages community members to interact.
• Replying to comments and inquiries online.
• Create, edit, and update website.
• Analyze online campaigns and develop extensive reports.
• Creating regular email alerts to the company database.
• Create regular SMSs campaigns.

Company Details

Name: توصيلة رايح جاي,– بيت الديكور – The Consultant Center for Laser & Dermatology, Takamol, الجمعية المصرية لصحة المرأة

Location: Giza, Egypt, Egypt

Size: 1-10 employees

Industries: Travel and Tourism

Website: https://www.facebook.com/TawselaLimo/?fref=ts

Feb 2015 to Aug 2016 (1 year 6 months)

Media & PR Coordinator(Senior) at Breast Cancer Foundation of Egypt(BCFE)

Experience Details

Job Title: Media & PR Coordinator(Senior)

Job Role: Marketing/PR/Advertising

Career Level: Experienced (Non-Manager)

Job Details: Job Responsibilities:

1. Media:
• Networking with journalists and open new channel.
• Facilitate distribution of the organization news and photographs.
• Propose and develop various initiatives to support new and existing working procedures within the department.
• Ensure that internal and external inquiries are responded to accurately and promptly.
• Gather information and carry out research on new working practices by liaising with other departments.
• Deal with media administrative tasks; sending media packages, press releases and photos by email and/or fax or mail and follow-up phone calls with journalists.
• Provide overall support to all departments involved in media-related work.

2. PR:
• Establish new relationship with health related facilities and agencies.
• Networking with other organization (National & International) toconduct new awareness campaigns.
• Conduct and supervise campaigns, conferences, events, fairs, initiatives, etc.
• Ensure that the external inquiriesare respond accurately and with efficiency.
• Design, implement and monitor various public awareness activities to promote understanding of breast cancer.

3. Fundraising:
• Identifies fundraising opportunities and approach donors.
• Including obtaining, managing grants and proposals.
• Implements new fundraising strategies.
• Monitors fundraising activities.
• Approach donors to get grants for specific projects and foundation's programs.

4. Publications:
• Do researches to collect the necessary information for the publication with the team.
• Develop the content text and revise it with the team to avoid any phrasing mistakes.
• Develop designsfor all the printing materials; flyers, tickets, giveaways, etc.
• Follow up with advertising agencies tasked with the publication work until receiving thefinal publication.

5. Website & Social Media:
• Update the website content (text /design) on regular bases to increase the traffic.
• Mange all the social media platforms.
• Monitor the website traffic and listen to what is said online.
• Develops social media marketing plans to increase awareness about the cause.
• Develops social media content strategy to support engagement, SEO and brand awareness.
• Collaborate with other departments for any necessary information.

Achievements:
• Create the first animation movie in Egypt and MENA that aims to raise awareness about breast cancer.The Pink Path: https://www.youtube.com/watch?v=Lp6o3LQJ9mo
• Held the first initiative in its kind in Egypt that aims to support women with breast cancer to regain their confidence. “Look Good Feel Good” initiative succeeded to change lives of 250 women who suffered therapy effects.
• Implant new fundraising strategy based on new low cost tools that raised the fund by 38% than the year before.

Company Details

Name: Breast Cancer Foundation of Egypt(BCFE)

Location: Cairo, Egypt

Size: 11-50 employees

Industries: Non-Profit Organizations

Website: www.bcfe.org

Jun 2013 to Sep 2014 (1 year 3 months)

Media & PR Assistant (Junior) at Breast Cancer Foundation of Egypt(BCFE)

Experience Details

Job Title: Media & PR Assistant (Junior)

Job Role: Marketing/PR/Advertising , Writing/Editorial, Creative/Design/Art

Career Level: Experienced (Non-Manager)

Job Details: Job Responsibilities:
1. Media:
• Assist in responding to all internal and external inquiries.
• Assist in gathering information and carry out research on new working practices by liaising with other departments.
• Assist in all media administrative tasks; sending media packages, press releases and photos by email and/or fax or mail and follow-up phone calls with journalists.
2. PR:
• Conduct and supervise campaigns, conferences, events, fairs, initiatives, etc.
• Ensure that the external inquiriesare respond accurately and with efficiency.
• Design, implement and monitor various public awareness activities to promote understanding of breast cancer.
3. Website & Social Media:
• Update the website content (text /design) on regular bases to increase the traffic.
• Monitor all the social media platforms.
• Collaborate with other departments for any necessary information.
4. Others:
• Assist in developingthe organization’s presentations for conferences & events.
• Covering all the organization activities by photos or video filming.
• Representing BCFE in outdoor expos.
• Screen and archive (paper – computer): newspapers, magazines, TV & Radio shows.

Achievements:
• Succeed in leading BCFE team and organizing a successful fundraising event (Train for the Cure – April 2013) from A-Z which was held for the first team in Egypt.

Company Details

Name: Breast Cancer Foundation of Egypt(BCFE)

Location: Cairo, Egypt

Size: 11-50 employees

Industries: Non-Profit Organizations

Website: www.bcfe.org

Apr 2012 to Jun 2013 (1 year 2 months)

Telesales at Radio Shack

Experience Details

Job Title: Telesales

Job Role: Sales/Retail

Career Level: Entry Level

Job Details: Job Responsibilities:
• Market company products by phone.
• Carrying out marketing researches.
• Arrange and attend meeting with potential clients.
•Maintains database by entering, verifying, and backing up data.

Company Details

Name: Radio Shack

Location: Dokki, Egypt

Size: 501-1000 employees

Industries: Computer Hardware

Website: www.radioshack.com.eg

Sep 2011 to Feb 2012 (5 months)

Education

Bachelor of Mass Communication in Mass Communication

Cairo University

2007 - 2011

High School - Thanaweya Amma

Fadl modern schools

2007

Certifications

Toefal

Aug 2013

Certificate details

Certificate Name: Toefal

Date Awarded: Aug 2013

Score: N/A

Result URL: N/A

Result ID: N/A

Organization Issuing Certificate: Amideast

Description: N/A

Training and Courses

Multimedia Diploma at Next Academy

May 2009

Training/Course Details

Training Name: Multimedia Diploma

Date: May 2009

Institution: Next Academy

Description: o Graphic designing flyers, catalogs, posters (Adobe Photoshop) o Editing sounds, sound effects, sound tracks and any audio (Sound Forge). o Creating anime characters in motion. (Adobe Flash) o Editing videos (principles) (Windows Movie Maker, Ulead, Adobe Premier) o Applying effects on video clips (Adobe After Effect).

Graphic Designing Diploma at Russian Cultural Center

Jul 2014

Training/Course Details

Training Name: Graphic Designing Diploma

Date: Jul 2014

Institution: Russian Cultural Center

Description: Adobe Photoshop CC, Adobe Illustrator CC, Adobe Indesign CC, Adobe After Effects CS6, Adobe Acrobat Pro IX Exam Degree: V. Good Project Degree: Excellent

Social Media Strategies Course at Nahdet El Mahrousa

Dec 2012

Training/Course Details

Training Name: Social Media Strategies Course

Date: Dec 2012

Institution: Nahdet El Mahrousa

Description: Facebook, Twitter, g+, Youtube, linkedin.

Customer Services Training Course at RadioShack

Nov 2011

Training/Course Details

Training Name: Customer Services Training Course

Date: Nov 2011

Institution: RadioShack

Description: N/A

Social Media For Business at American Chamber of Commerce in Egypt

Dec 2014

Training/Course Details

Training Name: Social Media For Business

Date: Dec 2014

Institution: American Chamber of Commerce in Egypt

Description: N/A

Toefl Certificate at Amideast

Aug 2014

Training/Course Details

Training Name: Toefl Certificate

Date: Aug 2014

Institution: Amideast

Description: N/A

Online Advertising at Open 2 Study

Nov 2016

Training/Course Details

Training Name: Online Advertising

Date: Nov 2016

Institution: Open 2 Study

Description: How the online advertising has developed into a major industry and created new career opportunities The ways online advertising complements and enhances traditional media Essential digital jargon and key concepts