Basic Info

Aya Ibrahim

4 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

E-Marketing & Social Media Specialist at Staff Arabia

Experience Details

E-Marketing & Social Media Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

Job Responsibilities:
• Build and execute digital marketing strategy through competitive research, platform determination, benchmarking and messaging.
• Generate, edit, publish and share daily content for social media that builds meaningful connections and encourages community members to interact.
• Replying to comments and inquiries online.
• Create, edit, and update website.
• Analyze online campaigns and develop extensive reports.
• Creating regular email alerts to the company database.
• Preparing status reports on social media efforts and success rates on regular bases.
• Developing presentations&planning; company events.
• Conduct and supervise job fairs, conferences, internal employee events, etc.

Achievements:
• Employee of the year 2015.
• Implemented a new e-mail marketing strategy that helps to send on regular bases to the company database.
• Start using Google Awards and Facebook paid campaigns which expanded client base 15%and candidates base 25%.


Company Details

Staff Arabia

Giza, Egypt

11-50 employees

Human Resources

www.staffarabia.com

Oct 2014 to present (2 years 2 months)
Social Media Specialist (Freelancer) at توصيلة رايح جاي,– بيت الديكور – The Consultant Center for Laser & Dermatology, Takamol, الجمعية المصرية لصحة المرأة

Experience Details

Social Media Specialist (Freelancer)

Marketing/PR/Advertising , Writing/Editorial

Manager

• Generate, edit, publish and share daily content for social media that builds meaningful connections and encourages community members to interact.
• Replying to comments and inquiries online.
• Create, edit, and update website.
• Analyze online campaigns and develop extensive reports.
• Creating regular email alerts to the company database.
• Create regular SMSs campaigns.


Company Details

توصيلة رايح جاي,– بيت الديكور – The Consultant Center for Laser & Dermatology, Takamol, الجمعية المصرية لصحة المرأة

Giza, Egypt, Egypt

1-10 employees

Travel and Tourism

https://www.facebook.com/TawselaLimo/?fref=ts

Feb 2015 to present (1 year 10 months)
Media & PR Coordinator(Senior) at Breast Cancer Foundation of Egypt(BCFE)

Experience Details

Media & PR Coordinator(Senior)

Marketing/PR/Advertising

Experienced (Non-Manager)

Job Responsibilities:

1. Media:
• Networking with journalists and open new channel.
• Facilitate distribution of the organization news and photographs.
• Propose and develop various initiatives to support new and existing working procedures within the department.
• Ensure that internal and external inquiries are responded to accurately and promptly.
• Gather information and carry out research on new working practices by liaising with other departments.
• Deal with media administrative tasks; sending media packages, press releases and photos by email and/or fax or mail and follow-up phone calls with journalists.
• Provide overall support to all departments involved in media-related work.

2. PR:
• Establish new relationship with health related facilities and agencies.
• Networking with other organization (National & International) toconduct new awareness campaigns.
• Conduct and supervise campaigns, conferences, events, fairs, initiatives, etc.
• Ensure that the external inquiriesare respond accurately and with efficiency.
• Design, implement and monitor various public awareness activities to promote understanding of breast cancer.

3. Fundraising:
• Identifies fundraising opportunities and approach donors.
• Including obtaining, managing grants and proposals.
• Implements new fundraising strategies.
• Monitors fundraising activities.
• Approach donors to get grants for specific projects and foundation's programs.

4. Publications:
• Do researches to collect the necessary information for the publication with the team.
• Develop the content text and revise it with the team to avoid any phrasing mistakes.
• Develop designsfor all the printing materials; flyers, tickets, giveaways, etc.
• Follow up with advertising agencies tasked with the publication work until receiving thefinal publication.

5. Website & Social Media:
• Update the website content (text /design) on regular bases to increase the traffic.
• Mange all the social media platforms.
• Monitor the website traffic and listen to what is said online.
• Develops social media marketing plans to increase awareness about the cause.
• Develops social media content strategy to support engagement, SEO and brand awareness.
• Collaborate with other departments for any necessary information.

Achievements:
• Create the first animation movie in Egypt and MENA that aims to raise awareness about breast cancer.The Pink Path: https://www.youtube.com/watch?v=Lp6o3LQJ9mo
• Held the first initiative in its kind in Egypt that aims to support women with breast cancer to regain their confidence. “Look Good Feel Good” initiative succeeded to change lives of 250 women who suffered therapy effects.
• Implant new fundraising strategy based on new low cost tools that raised the fund by 38% than the year before.


Company Details

Breast Cancer Foundation of Egypt(BCFE)

Cairo, Egypt

11-50 employees

Non-Profit Organizations

www.bcfe.org

Jun 2013 to Sep 2014 (1 year 3 months)
Media & PR Assistant (Junior) at Breast Cancer Foundation of Egypt(BCFE)

Experience Details

Media & PR Assistant (Junior)

Marketing/PR/Advertising , Writing/Editorial, Creative/Design/Art

Experienced (Non-Manager)

Job Responsibilities:
1. Media:
• Assist in responding to all internal and external inquiries.
• Assist in gathering information and carry out research on new working practices by liaising with other departments.
• Assist in all media administrative tasks; sending media packages, press releases and photos by email and/or fax or mail and follow-up phone calls with journalists.
2. PR:
• Conduct and supervise campaigns, conferences, events, fairs, initiatives, etc.
• Ensure that the external inquiriesare respond accurately and with efficiency.
• Design, implement and monitor various public awareness activities to promote understanding of breast cancer.
3. Website & Social Media:
• Update the website content (text /design) on regular bases to increase the traffic.
• Monitor all the social media platforms.
• Collaborate with other departments for any necessary information.
4. Others:
• Assist in developingthe organization’s presentations for conferences & events.
• Covering all the organization activities by photos or video filming.
• Representing BCFE in outdoor expos.
• Screen and archive (paper – computer): newspapers, magazines, TV & Radio shows.

Achievements:
• Succeed in leading BCFE team and organizing a successful fundraising event (Train for the Cure – April 2013) from A-Z which was held for the first team in Egypt.


Company Details

Breast Cancer Foundation of Egypt(BCFE)

Cairo, Egypt

11-50 employees

Non-Profit Organizations

www.bcfe.org

Apr 2012 to Jun 2013 (1 year 2 months)
Telesales at Radio Shack

Experience Details

Telesales

Sales/Retail

Entry Level

Job Responsibilities:
• Market company products by phone.
• Carrying out marketing researches.
• Arrange and attend meeting with potential clients.
•Maintains database by entering, verifying, and backing up data.


Company Details

Radio Shack

Dokki, Egypt

501-1000 employees

Computer Hardware

www.radioshack.com.eg

Sep 2011 to Feb 2012 (5 months)

Education

Bachelor of Mass Communication in Mass Communication

Education Details

Bachelor of Mass Communication

Mass Communication, Radio & TV, PR & Advertising

Cairo University, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Cairo University
2007 - 2011
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Fadl modern schools

Egypt

2007

A / Excellent / 85 -100%

N/A

Fadl modern schools
2007

Certifications

Toefal
Aug 2013

Certificate details

Toefal

Aug 2013

N/A

N/A

N/A

Amideast

N/A

Training and Courses

Training/Course Details

Multimedia Diploma

May 2009

Next Academy

o Graphic designing flyers, catalogs, posters (Adobe Photoshop) o Editing sounds, sound effects, sound tracks and any audio (Sound Forge). o Creating anime characters in motion. (Adobe Flash) o Editing videos (principles) (Windows Movie Maker, Ulead, Adobe Premier) o Applying effects on video clips (Adobe After Effect).

Training/Course Details

Graphic Designing Diploma

Jul 2014

Russian Cultural Center

Adobe Photoshop CC, Adobe Illustrator CC, Adobe Indesign CC, Adobe After Effects CS6, Adobe Acrobat Pro IX Exam Degree: V. Good Project Degree: Excellent

Training/Course Details

Social Media Strategies Course

Dec 2012

Nahdet El Mahrousa

Facebook, Twitter, g+, Youtube, linkedin.

Training/Course Details

Customer Services Training Course

Nov 2011

RadioShack

N/A

Training/Course Details

Social Media For Business

Dec 2014

American Chamber of Commerce in Egypt

N/A

Training/Course Details

Toefl Certificate

Aug 2014

Amideast

N/A

Training/Course Details

Online Advertising

Nov 2016

Open 2 Study

How the online advertising has developed into a major industry and created new career opportunities The ways online advertising complements and enhances traditional media Essential digital jargon and key concepts

This profile is fresh!
Last update 5 days ago.

Jobseeker photo

Profile Skills and Keywords

Adobe After EffectsAdobe IllustratorAdobe IndesignAdobe PhotoshopAdobe PremiereArabicBusiness DevelopmentCommunicatorComputer HardwareCreativeCustomer Services Training CourseDesignDigital MarketingE-Marketing & Social Media SpecialistEditorialEnglishGraphic DesignGraphic Designing DiplomaHard WorkerHuman ResourcesMac OSMarketingMass CommunicationMedia & PRMedia & PR Assistant (Junior)Media & PR Coordinator(Senior)Microsoft OfficeMultimedia DiplomaNon-Profit OrganizationsOnline AdvertisingPR & AdvertisingPresenterProblem SolverRadio & TVRetailSalesSocial MediaSocial Media For BusinessSocial Media Specialist (Freelancer)Social Media Strategies CourseTeam PlayerTelesalesToefalToefl CertificateTravel And TourismWritingWriting And Editing

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Advanced

: Fluent

: Advanced

Tools and Technologies

Microsoft Office

Microsoft Office

: Advanced

: High

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: High

:

1-3 years

Adobe Illustrator

Adobe Illustrator

: Intermediate

: High

:

Less than 1 year

Adobe Indesign

Adobe Indesign

: Intermediate

: High

:

Less than 1 year

Adobe After Effects

Adobe After Effects

: Beginner

: High

:

Less than 1 year

Adobe Premiere

Adobe Premiere

: Beginner

: Medium

:

Less than 1 year

Mac OS

Mac OS

: Beginner

: High

:

Less than 1 year

Fields of Expertise

Social Media

Social Media

: Expert

: Extreme - I love it!

:

3-5 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Media & PR

Media & PR

: Advanced

: High

:

1-3 years

Graphic Design

Graphic Design

: Intermediate

: High

:

1-3 years

Writing and Editing

Writing and Editing

: Intermediate

: High

:

3-5 years

Key Skills

Communicator, Hard worker, Presenter, Problem Solver, Team Player

Online Presence

Aya Essam

I am still learning

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