Aya Essam Ibrahim

Head Of MarketingFull Time

Head of MarketingFull Time

• Job Details:Main Job Duties: Develop relevant content topics to reach the company’s target customers. Create, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Conduct online advocacy and open a stream for cross-promotions. Develop and expand community and/or influencer outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Design, create and manage promotions and Social ad campaigns. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. Analyze key metrics and tweak strategy as needed. Compile reports for management showing results (ROI). Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. Monitor trends in social media tools, applications, channels, design and strategy. Implement ongoing education to remain highly effective. Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Digital Marketing ManagerFull Time

• Job Details:Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Maintaining social media presence across all digital channels. To build full plan with content creation to cover campaign objectives & syncing with designers to provide with relevant designs. Brainstorm new and creative growth strategies. Responsible for managing a team. Measuring and reporting on the performance of all digital marketing campaigns. Developing, implementing and managing marketing campaigns that promote a company and its products and/or services. Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. Executing campaigns across a variety of platforms, including Facebook, YouTube, Twitter and LINKEDIN. Implement best practices for copy, creative, and audience targeting with oversight from Director of Paid Strategy. Collecting and evaluating customer feedback data. Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.