Basic Info

Asmaa Alsaidy

4 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Digital Marketing Manager at Change International Group

Experience Details

Digital Marketing Manager

Marketing/PR/Advertising

Manager

Responsibilities

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Company Details

Change International Group

Cairo, Egypt

101-500 employees

Education

www.changebs.co.uk

Aug 2016 to present (4 months)
Digital Marketing Team Leader at Change International Group

Experience Details

Digital Marketing Team Leader

Marketing/PR/Advertising , Operations/Management

Experienced (Non-Manager)

As the Digital Marketing team Leader at Change I'm,
- Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.
- Assisting in innovative marketing and supplement tasks like public relations and promotion.
- Effectively communicating programs and responding to market and guest needs.
- Creating and executing market-specific campaigns and paid Ads.
- Identifying opportunities and challenges for market activity through discussions and analysis of data.
- Coordinating events including grand openings, product launches, and trade shows.
- Cultivating and maintaining productive and e client working relationships with internal and external resource partners.
- Directing the production schedule by working with graphic designers to ensure all are on track and coordinate schedules for local and national campaigns.
- Coordinating and managing sales collateral in partnership with the operations department (design and reprint).
- Responsible for developing rich, quality content for Change channels.
- Contributing to the marketing planning process and toolkit development for specific programs and campaigns, and coordinating implementation: production, internal roll out, external communications and distribution through relevant channels, including media, digital and social media channels.
- Improving search-engine rankings.
- Developing and maintaining social media pro les on Twitter, Facebook, Google and LinkedIn.
- Sending out quality messages on these channels.
- Ensuring content appears high on search rankings.
- Developing density of desired keyword on page
- Monitoring a company's online reputation.
- Integrating other online presences including social media outlets with email campaigns.
- Soliciting customer feedback and optimizing campaigns accordingly.


Company Details

Change International Group

Cairo, Egypt

101-500 employees

Education

http://changebs.co.uk/

Jan 2015 to Aug 2016 (1 year 7 months)
Marketing Specialist at Change

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

As part of the Marketing team at Change I'm,

*Responsible for integrating promotional elements into marketing and maximizing communications
channels to ensure the proper message is delivered to customers.
* Assists in innovative marketing and supplement tasks like public relations and promotion
* Creative Ideas
* Effectively communicating programs and responding to market and guest needs
* Creating and executing market-specific campaigns
* Identifying opportunities and challenges for market activity through discussions and analysis of
data
* Coordinate events including grand openings, product launches, and trade shows
* Cultivate and maintain productive and efficient working relationships with internal and external
resource partners
* Direct the Production Schedule by working with Graphic Designers to ensure all are on track and
coordinate schedules for local and national campaigns
* Coordinate and manage sales collateral in partnership with the Operations Department (design,
reprint and inventory management)
* Responsible for developing rich, quality content for Change channels.
* Contribute to the marketing planning process and toolkit development for specific programs and
campaigns, and coordinate implementation: production, internal roll out, external communications
and distribution through relevant channels, including media, digital and social media channels.
* Improve search-engine rankings.
* Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
* Send out quality messages on these channels.
* Ensure content appears high on search rankings.
* Develop density of desired keyword on page
* Create Internet ads.
* Establish an effective presence on social media sites.
* Monitor a company's online reputation.
* Strengthen relationships with power brokers.
* Integrate other online presences including social media outlets with email campaigns.
* Solicit customer feedback and optimize campaigns accordingly.


Company Details

Change (multinational)

Cairo, Egypt

11-50 employees

Education

changebs.co.uk

Apr 2013 to Dec 2014 (1 year 8 months)
Marketing Specialist at Innovia Contact Centre

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

▪ Online Marketing , SMS and CRM


Company Details

Innovia Contact Centre

Cairo - Maadi, Egypt

11-50 employees

Marketing and Advertising

N/A

Apr 2012 to Feb 2013 (10 months)
International Telemarketing at Star ware

Experience Details

International Telemarketing

Sales/Retail

Experienced (Non-Manager)

N/A


Company Details

Star ware (multinational)

Cairo - Nasr City, Egypt

51-100 employees

Internet/E-commerce

N/A

Jan 2012 to Apr 2012 (3 months)
Customer Service at Etisal "Etisalat"

Experience Details

Customer Service

Customer Service/Support

Experienced (Non-Manager)

N/A


Company Details

Etisal "Etisalat" (multinational)

Cairo, Egypt

More then 1000 employees

Consumer Services

N/A

Aug 2011 to Jan 2012 (5 months)

Education

BA in Arts Faculty

Education Details

BA

Arts Faculty, Hebrew

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
2006 - 2010

Training and Courses

Training/Course Details

E- Marketing Training

May 2012

Innovia Contact Center

▪ Social Media , Blogger , Online Ads and Paid Ads

Training/Course Details

Marketing Course

Mar 2010

Cairo University

N/A

Training/Course Details

Professional E-Marketing Diploma

Sep 2013

Change International Group

N/A

Training/Course Details

Marketing & Sales Diploma

Jan 2014

Change International Group

N/A

Training/Course Details

Advanced Marketing Diploma

Jan 2016

Change

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

Advanced Marketing DiplomaArabicArts FacultyBusiness DevelopmentCRMChangeConsumer ServicesCreativeCreativityCustomer ServiceDigital Marketing ManagerDigital Marketing Team LeaderE- Marketing TrainingE-commerceEducationEnglishEtisal "Etisalat"Hard WorkerHebrewInternational TelemarketingInternetLeaderLeadershipManagementMarketingMarketing & Sales DiplomaMarketing And AdvertisingMarketing CourseMarketing SpecialistMicrosoft Office ToolsOnline MarketingPhotoshopPlannerProfessional E-Marketing DiplomaReadRetailSalesServe PeopleSocialSocial MediaStar WareSupportTravelWrite

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Advanced

: Fluent

: Advanced

Tools and Technologies

Microsoft Office™ tools

Microsoft Office™ tools

: Expert

: Extreme - I love it!

:

3-5 years

CRM

CRM

: Expert

: Extreme - I love it!

:

1-3 years

Internet

Internet

: Expert

: Extreme - I love it!

:

3-5 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

3-5 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Online Marketing

Online Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Photoshop

Photoshop

: Intermediate

: High

:

1-3 years

Key Skills

Leader, Planner, Hard worker, Creative, Social

Online Presence

https://eg.linkedin.com/in/asmaaalsaidyhttp://www.facebook.com/Asmaa.Alsaidyhttps://twitter.com/AsmaaAlsaidy

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