Basic Info

Ashraf Bahaa

10 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Specialist, Sales Force Effectiveness at Ferring

Experience Details

Specialist, Sales Force Effectiveness

Sales/Retail

Experienced (Non-Manager)

I am deploying creative reporting and analytical solutions for the company’s field force that drive sales growth and sales force productivity.
- Facilitating success measurement by setting and monitoring key performance measures including sales targets, territory planning and activity Key Performance Indicators (KPIs).
- Providing insights on all aspects of the sales model and how this has been implemented.
- Gathering requirements, design, produce, validate and support key third party data based on territory level sales and market share reports designed to track territorial performance versus objectives.
- Conducting a proactive analysis to help identify key drivers of sales performance and key areas of opportunity/challenge.
- Providing actionable recommendations to sales force on how to mobilize in response to opportunity/
Challenge
- Preparing and present appropriate monthly/quarterly and annual analysis of SFE implementation and results.
- Assist with the roll out the organization’s CRM, particularly focusing on sales planning; call planning and coaching of field staff in their usage of CRM, actively seeking to drive adoption of tools and technology.


Company Details

Ferring (multinational)

Egypt

501-1000 employees

Pharmaceuticals

https://ferring.com/en/home/

Oct 2014 to present (2 years 2 months)
Marketing Coordinator (Acting as Product Manager) at Ferring

Experience Details

Marketing Coordinator (Acting as Product Manager)

Marketing/PR/Advertising

Experienced (Non-Manager)

I am responsible for the marketing activities of the Uro/Gastro line by professional participation in the action plan execution and ensuring following up the messages in the market all over Egypt through field visits to ensure applying the company strategy & delivery of the products messages to the market.
• Effective preparation and implementation of the launch plans of the new products
• Developing, implementing and updating product knowledge training to the sales force.
• Collecting & analyzing market dynamics feedback, new trend of prescriptions, competitors’ activities, recent updates …etc.
• Identifying competitors (Brands and Generics)
• Identifying SWOT analysis of the company products as well as competitors.
• Maximizing the competitive edge of the product.
• Careful choosing of the clinical studies for the promotional campaigns and what serve the best for the product
• Coordinates and participates effectively in events including meetings, speaking engagements, seminars and exhibits to achieve the further establishment of the doctors' company network
• Performing branding preparation in the avenue of the events of gifts, branding in and outdoors aids (Roll ups, Pop ups, Gimmicks…etc.).
• Managing the production of marketing materials
• Monthly analysis of IMS sales reports per each area in addition to the total country
• Developing annual sales volume and growth (e.g.: LYTD, YTD and MAT)


Company Details

Ferring (multinational)

Egypt

501-1000 employees

Pharmaceuticals

N/A

Jan 2011 to Oct 2014 (3 years 9 months)

Achievements


Launch of Pentasa Sachet 1g (GIT Product) Launch of Spasmex (Urology Product) Sales System Project Business intelligence product

Education

BScPharm in Pharmaceuticals

Education Details

BScPharm

Pharmaceuticals

Cairo University, Egypt

C / Good / 65 - 75%

Marketing Management Advertising Market research Contemporary Management

N/A

Cairo University
2000 - 2005

Certifications

Certificate details

MBA (Marketing Management)

May 2011

N/A

N/A

N/A

N/A

Training and Courses

Training/Course Details

Marketing and Brand Management: From Strategy to Tactics

May 2013

ISMDubai

N/A

Training/Course Details

Marketing Masterclass

May 2014

ISMDubai

N/A

Training/Course Details

Segmentation and Targeting as a Core for Efficiency Transformation of Business Culture from Product Focused to Customer Focused, The Customer Experience for Pharma and How to Optimize Your Customer Facing Strategies, Mastering CRM Complexity

Jan 2016

Allan Lloyd

N/A

This profile is fresh!
Last update 3 days ago.

Jobseeker photo

Profile Skills and Keywords

AnalyticalArabicBusiness DevelopmentBusiness-orientedCorporate Social ResponsibilityEnglishExecutorFerringHard WorkerITLeaderMBA (Marketing Management)MarketingMarketing And Brand Management: From Strategy To TacticsMarketing Coordinator (Acting As Product Manager)Marketing MasterclassMicrosoft ExcelPharmaceuticalsRetailSalesSales Force EffectivenessSegmentation And Targeting As A Core For Efficiency Transformation Of Business Culture From Product Focused To Customer Focused, The Customer Experience For Pharma And How To Optimize Your Customer Facing Strategies, Mastering CRM ComplexitySpecialist, Sales Force EffectivenessTableau

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

5-7 years

Tableau

Tableau

: Intermediate

: Extreme - I love it!

:

1-3 years

Fields of Expertise

Sales Force Effectiveness

Sales Force Effectiveness

: Expert

: Extreme - I love it!

:

1-3 years

Sales

Sales

: Advanced

: Medium

:

3-5 years

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

IT

IT

: Intermediate

: Medium

:

5-7 years

Corporate Social Responsibility

Corporate Social Responsibility

: Beginner

: High

:

1-3 years

Key Skills

Analytical, Executor, Leader, Business-oriented, Hard worker

Online Presence

https://www.linkedin.com/in/ashraf-bahaa-mba-08564410?trk=hp-identity-photo

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