Basic Info

Amr AbouNaem

3 years

Giza, Dokki, Egypt

Bachelor's Degree

Entry level

Work Experience

Marketing Coordinator - Casual Dining Chains at AMERICANA

Experience Details

Marketing Coordinator - Casual Dining Chains

Marketing/PR/Advertising

Entry Level

-I have been working on the following

1. Menu engineering. This also may involve copywriting or editing a plate's description from scratch.

2. Conducting secondary research and gathering relevant data to assess casual dining consumer trends, market developments, and the behavior of the competition.

3. Reviewing any primary research that is available within the company along with secondary research to provide continuous insights and recommendations to the brand manager.

4. Preparing creative presentations that contribute to major meetings such as those with regional marketing directors, and even brand presidents that perpetually visit our market.

5. The data analysis part has not been neglected as I usually engage in preparing performance reports based on data received from the Eastern, Western and Central branches

6. Sometimes physically visiting selected restaurants to observe processes, the availability and clarity of advertising materials as well as the conduct of the waiters/cashiers and the store atmosphere.

7. Monitoring the performance of Eastern, Western, and Central marketing teams and ensuring marketing practises and correct implementation tactics are being applied.

8. Working side by side with the in house designer on the required visuals, online and offline, while preserving branding guidelines and marketing messages

9. Allocating the annual budget to the different marketing channels to promote campaigns provided by the corporate level.

10. Coordination of corporate timeline campaigns and media plans with press and digital marketing agencies

11. Liaising with online/offline media agency representatives to ensure deadlines are met and marketing materials are created in a timely manner.


Company Details

AMERICANA (multinational)

Jeddah / Riyadh, Saudi Arabia

More than 1000 employees

Food Services/Restaurants/Catering

http://www.americana-group.net/portal/our_brands/our_brands.aspx

Oct 2015 to present (1 year 2 months)
Freelance Social Media Executive at CrossFit Harbor East

Experience Details

Freelance Social Media Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

This was a job that I was awarded as a freelancer. Content and visual samples are available upon request.

The Company ran 3 cross fit gym facilities in Maryland;
- CrossFit Harbor East (HQ)
- CrossFit Owings Mills
- CrossFit 695

I was responsible for social media marketing and management for the 3 locations

- Content creation in terms of text creation, copy-writing, crafting designs, and simple photograph editing for posting (Paleo diet recipes, core services, gym members/instructors, quotes and more)

- Content curation in terms of following celebrity athletes and disseminating relevant content posted by them.

- Deploying social media management platforms for Scheduling daily work out posts for 1 month ahead

- Deploying simple (trial and free) social media analysis tools for monitoring progress / reporting issues.

- Website usability recommendations

- Setting up Facebook advertising campaigns. Work halted before execution.


Company Details

CrossFit Harbor East

Maryland, United States

11-50 employees

Sports

www.crossfitharboreast.com

Mar 2015 to Jun 2015 (3 months)
Freelance Marketer at Heveen

Experience Details

Freelance Marketer

Marketing/PR/Advertising

Entry Level

N/A


Company Details

Heveen

United Arab Emirates

N/A

Apparel and Fashion

heveen.com (not yet launched)

Apr 2015 to May 2015 (1 month)
Account Manager at 20 Uses Integrated Marketing Consultancy

Experience Details

Account Manager

Marketing/PR/Advertising

Entry Level

Portfolio:

1. Eventtus

Eventtus was the exclusive event mobile app for Step Conference Dubai 2015 which was a great opportunity for me.

- Prepared the annual marketing budget

- Supervised the designer while creating online and offline visuals for social media posts and events activations including Step Conference.

- Created a social media posting plan to organize the initial phase of work.

- Launched an online competition for free Step Conference 2015 tickets.

- Engaged in competitive analyses

2. PortGhalib.com

Port Ghalib (PortGhalib.com) is a huge luxury beach gated community in Egypt.

- Worked on the new website map and usability (not launched, yet)

- Created batches of appealing copy for the missing sections.

- Created a simple SEO plan and applied the basic techniques and keywords. Also made sure the client's in house developer understands the plan and website map.

- Simple competitive analysis for the client.

3. Gamers' Lobby

The first initiative of its type in Egypt and soon the Middle East. The first integrated gaming community and annual gaming convention for gamers, developers, publishers, and all businesses in the field. The first integrated annual gaming convention in Egypt was held on the 31st October and 1st November 2014 with a pool of 2,000 unique gamers. I am currently working as the Co-founder in the company. I was able to increase the number of online loyal fans from scratch to 14,500 approximately. I have prepared business presentations and acquired sponsors like Joygame ME, Gigabyte Egypt, Asus Egypt, Baidu Egypt, G2A.com, Game Power 7, QDS Egypt, and successfully acquired event partners like Egygamer, OneCard, OTventures, Eventtus, Noor, Venus Electronics, EgyCon, TheGrEEK Campus, Gamers Field and more. I have completed a couple of visuals including designs to aid me as I post on Social Media, flyers, banners, and ticket designs for previous events. I have also worked on the planning, atmosphere and aesthetics of the first and largest Gamers Hub in Egypt.
https://www.facebook.com/GamersL0bby?fref=ts


General job description at 20 Uses IMC:

- Managing client's accounts from obtaining the client's marketing brief and preparing customized proposals to executing the required marketing activity whatever the channel needed as well as reporting results and committing to milestones or phases.

- Preparing budget estimates for our customized services to the client and convincing them.

- Following up e-mails and communicating with designers.

- Working on several accounts at a time which requires time management.

- Handling all marketing channels that we tapped according to client needs. Providing continuous feedback.

- Marketing fields engaged in: Marketing segmentation and analysis, marketing strategy (online/offline), copywriting /content marketing, e-mail marketing, digital marketing and event marketing.


Company Details

20 Uses Integrated Marketing Consultancy

Giza, Egypt

11-50 employees

Marketing and Advertising

www.20uses.com

Jun 2014 to Apr 2015 (10 months)
Karate Instructor at Eastern Company (Sports club of the company)

Experience Details

Karate Instructor

Education/Teaching, Training/Instructor

Experienced (Non-Manager)

A successful experience in terms of teaching and guiding juniors not only technically, but also morally and conceptually. More like bringing up your own kids whom you heart most.

I have observed an emotional bond develop between my students / practitioners and myself which made me believe in the authenticity of what I do.

I have taken my team (almost 100 juniors) from their current belts to higher ones after successful performances in official Karate belt tests.

- Exercises, activities and lessons provided;
Fitness
Strength
Endurance
Balance
Mental and focusing
Elasticity
Breathing
Fun games
Karate terminology
Strikes, blocks, Kata, and test combinations of moves for memorizing
Stance
Friendly gathering and discussions
Gifts and rewards for top player of the day and much more.


Company Details

Eastern Company (Sports club of the company)

Giza, Egypt, Egypt

101-500 employees

Manufacturing, Sports

N/A

May 2013 to May 2014 (1 year)
Marketing Executive (intern) at 20 Uses Marketing Consultancy

Experience Details

Marketing Executive (intern)

Marketing/PR/Advertising

Entry Level

marketing segmentation and analysis, marketing strategy (online/offline), copywriting /content marketing, e-mail marketing, and digital marketing.

I focused more on the social media perspective of the company itself in representation to its clients. Detailed description of social media roles follow:-

- ensuring conformity of social media with the marketing plan

- content preparation and scheduling using social media management platforms like Hootsuite

- reconciliation between all the social platforms the company appeared at in terms of brand image and language used

- contacting prospects' pages (B2B) and customizing posts or tweets to draw their attention

- maintaining homogeneity among the company's website, its content, its appearance and other social media

- supervising campaigns launched through Facebook, Pinterest, Twitter, and Google plus and predestining the appropriate target audience

- finally supervising the execution of the company's promotional animation video by writing the story board, leading the designers and managing Youtube and Facebook.


Company Details

20 Uses Marketing Consultancy

Giza, Egypt

11-50 employees

Marketing and Advertising

www.20uses.com

Jul 2013 to Nov 2013 (4 months)

Education

Bachelor's Degree in Marketing

Education Details

Bachelor's Degree

Marketing, Economics

German University in Cairo (GUC), Egypt

Not specified

Marketing Economics Human Resources Management Accounting Operations and Supply Chain Information Systems International Business

Bachelor Thesis paper was written in the first major (Marketing) field. Title: Consumer attitude toward mobile advertising. It was carried out solely with the slightest guidance. Paper Degree: A+

German University in Cairo (GUC)
2010 - 2014
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Misr Language school

Egypt

2009

A / Excellent / 85 -100%

N/A

Misr Language school
2009

Certifications

Certificate details

Marketing Leader I: Strategy and Influence

Aug 2016

100% out of 100%

N/A

X081710

Cornell University’s Johnson Graduate School of Management

An online certification provided by the well reputable Cornell University in the field of marketing strategy and leadership. The certificate included 6 courses, 2 of which touched on OB & leadership

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

AIESECAMERICANAAccount ManagerAdaptiveAdobe PhotoshopApparel And FashionArabicCateringCommunicatorComputerCreativeCreativity And DiversityCultural DiversityDetails-orientedE-marketingEconomicsEnglishEqualityFlexibleFood ServicesFreelance MarketerFreelance Social Media ExecutiveGezira Sporting ClubGymHistoryHonestyInternetKarateKarate InstructorManufacturingMarketingMarketing And AdvertisingMarketing Coordinator - Casual Dining ChainsMarketing ExecutiveMarketing Leader I: Strategy And InfluenceMartial Arts (Karate And Jujitsu)MeditationMicrosoft ExcelMicrosoft PowerPointMicrosoft WindowsMicrosoft WordMusicOpennesPoetryRestaurantsSocial MediaSportsSwimmingTeachingTeam PlayerTravelling (not Always For Work)Turkey SteakWeight LiftingWriting

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Advanced

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Advanced

: Fluent

Tools and Technologies

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Computer

Computer

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Windows

Microsoft Windows

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Word

Microsoft Word

: Advanced

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Advanced

: Extreme - I love it!

:

1-3 years

Microsoft PowerPoint

Microsoft PowerPoint

: Advanced

: Extreme - I love it!

:

3-5 years

E-marketing

E-marketing

: Advanced

: Extreme - I love it!

:

Less than 1 year

Social Media

Social Media

: Advanced

: Extreme - I love it!

:

1-3 years

Adobe Photoshop

Adobe Photoshop

: Beginner

: Extreme - I love it!

:

Less than 1 year

Fields of Expertise

Music

Music

: Advanced

: Extreme - I love it!

:

3-5 years

Martial Arts (Karate and jujitsu)

Martial Arts (Karate and jujitsu)

: Advanced

: Extreme - I love it!

:

More than 7 years

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Economics

Economics

: Intermediate

: Extreme - I love it!

:

3-5 years

Teaching

Teaching

: Intermediate

: High

:

Less than 1 year

Key Skills

Communicator, Creative, Flexible / Adaptive, Details-oriented, Team Player

Online Presence

http://goo.gl/S6yIDtSkype: amr.hatem11

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