Basic Info

Ahmed Shaaban

8 years

Giza, Egypt

Master's Degree

Manager

Work Experience

Market Research Manager at FinCorp Investment Holding

Experience Details

Market Research Manager

Business Development, Analyst/Research, Accounting/Finance

Manager

Description
• Initiated the renovation, development and maintaining of a full-fledged research unit. Created a comprehensive research system on both quantitative and qualitative fronts; introducing and training research team on newly initiated research methodologies, tools and techniques.
• Managed, coached and developed a team of senior and junior researchers.
• Responsible for account management for serviced clients, and growing and sustaining unit’s annual revenues – through selling on-going deliverables and customized research initiatives to existing and potential clients.
• Communicating with customers to understand & review their business objectives and needs.
• Preparing the plan of market research projects including determine research objectives, Selecting the most appropriate research methodology and techniques.
• Designing qualitative research (Focus Groups – Creativity Workshops- Depth Interview) and quantitative research (PAPI –CATI- B2B- B2C- CAWI – CLT), which address the customer business needs.
• Coaching and briefing teams under my supervision who is involved in Quantitative and Qualitative researches upon study requirements.
• Analyze Quantitative and Qualitative field research results and offer Marketing Strategies.
• Collect, analyze and evaluate demographic and market data (e.g., competition prices, distribution channels, industry sales).
• Evaluating Marketing Mix.
• Determine the suitable Marketing Strategy for Client during well known methods like (IE matrix – Tows Matrix).
• Forecast and track marketing and sales trends.
• Fully manage the outsourcing of research projects to research agencies in cases where internal capacity is not sufficient.
• High involvement with Marketing Consultancy & Strategic Planning Arms within the company in order to help tailor the Research Arm accordingly.


Company Details

FinCorp Investment Holding

Giza, Egypt

11-50 employees

Financial Services, Research

Fincorpgroup.com

Jan 2011 to present (6 years 9 months)
Senior market reseaech at Horizon interactive

Experience Details

Senior market reseaech

Business Development

Entry Level

N/A


Company Details

Horizon interactive

Egypt

N/A

FMCG

N/A

Jun 2009 to Dec 2010 (1 year 6 months)

Education

MBA in marketing

Education Details

MBA

marketing

The German University in Cairo, Egypt

Not specified

N/A

N/A

The German University in Cairo
2015 - 2017
Bachelor Degree in Economics & Political Science in Economice

Education Details

Bachelor Degree in Economics & Political Science

Economice, Statistics

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
2006 - 2009
BSc of Economic in Economic

Education Details

BSc of Economic

Economic

Cairo University, Egypt

C / Good / 65 - 75%

Economic

N/A

Cairo University
2006 - 2009

Certifications

Certificate details

Diploma In International Marketing

Jan 2012

N/A

N/A

N/A

American University Cairo

N/A

Training and Courses

Training/Course Details

Marketing

Jul 2013

American University

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

AccountingAnalyticalArabicBusinessDiploma In International MarketingEconomicEconomic ResearcherEconomiceEnglishFMCGFinanceFinancial ServicesFrenchHandles StressHard WorkerInnovativeInsuranceMBAManagement StrategyMarket AnalystMarket Research ManagerMarketingMarketing StratigiesMicrosoft OfficePlaying GymProblem SolverReadingResearchSPSSSenior Market ReseaechStatistics

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Advanced

: Advanced

: Advanced

: Advanced

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

SPSS

SPSS

: Advanced

: High

:

Less than 1 year

Fields of Expertise

Market Analyst

Market Analyst

: Expert

: Extreme - I love it!

:

More than 7 years

Economic Researcher

Economic Researcher

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing Stratigies

Marketing Stratigies

: Advanced

: Extreme - I love it!

:

5-7 years

Management Strategy

Management Strategy

: Intermediate

: Extreme - I love it!

:

1-3 years

Key Skills

Analytical, Hard worker, Problem Solver, Innovative, Handles Stress

Online Presence

Ahmed-Shaaban@linkedin.comtito_subzero@hotmail.com

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