Basic Info

Ahmed Elsafty

9 years

Dubai, United Arab Emirates

Bachelor's Degree

Experienced

Work Experience

Digital Product Manager at Omnia

Experience Details

Digital Product Manager

Project/Program Management, Operations/Management, Media/Journalism/Publishing

Experienced (Non-Manager)

• Managing, building, communicating and implementing both long and short term development plans for www.aljleague.com website, aiming at improving their KPIs.

• Manage User Experience scenarios ensuring Usability standards are applied.

• Manage coordination with internal & external parties.

• Provide online competitive intelligence studies through web Analytics and Market Research studies.

• Manage and plan for the viral online inbound and outbound marketing campaigns.

• Set and manage plans for the brand presence on the social media and plan for the traffic conversion of the fan pages.

• Manage the search engines' optimization (SEO) roadmaps.

• Manage and overseeing banner ads & measuring ROI of online marketing campaigns.

• Manage PPC advertising campaigns, such as Google AdWords & Google Display Networks and other forms of online campaigns.

• Manage PRs and relationships with media agencies.

• A dual role as a Digital Project Manager / Digital Product Manager supporting all digital projects management covering the initial understanding of client requirements brief gathering, projects analysis, creative, technical solutions architecture, planning and follow up after launch

• Managed clients RFP’s, SRS, wireframes, Information architecture & sitemaps. Projects analysis activities including process mapping, scope & business case development, support target audience specification , functional usability design & implementation, user acceptance testing , CMS training, SEM & email campaigns and web analytics trainings.

• Acted as a liaison between the offshore development teams mainly in India, Serbia, U.S and customers in UAE, resolved resource planning to avoid overlapping in a dynamic, rapidly fast environment to deliver On-time and budget

• Upgraded & developed internally the development / design team members skills and experience through planned trainings, weekly sessions and meetings, ensuring that teams have a professional framework of standards and guidelines to work within.

• Ensured the delivery of high-end quality interactive digital media and portals to clients. Maintaining excellent customers relationships satisfaction during the full project life cycle


• Maintaining excellent relationships with suppliers, digital PR and publishing partners, technology providers, platforms and hosting partners, monitoring the worldwide digital markets for new technology trends, ROI, analytics and social listening tools

• Leading the internal development teams in defining the project’s technical architecture and directions, latest market analytical tools and business processes implementation and overcoming projects technical challenges with the teams






Other Projects:

• Adnoc.ae new Sitecore website
• Toyota Prius Launch in Saudi Arabia Website & Digital Advertising
• Toyota Camry launch in Saudi Arabia Website, HTML5 game & Digital Adverting
• Sheikh Zayed Book Award new website
• Peugeot Abu Dhabi PPC campaign
• Camel Cards PPC campaign
• ALJLeague.com PPC campaign


Company Details

Omnia

Dubai, United Arab Emirates

N/A

Internet/E-commerce, Information Technology Services, Online Media

www.omnia.ae

Sep 2014 to present (2 years 3 months)
Digital Operations Manager at A15

Experience Details

Digital Operations Manager

Project/Program Management

Experienced (Non-Manager)

• Managed building, communicating and implementing both long and short term development plans for Yallakora.com, Yallakora Arabia websites, aiming at improving their KPIs.

• Managed User Experience scenarios ensuring Usability standards are applied. Managed coordination with internal & external parties.

• Overseen the execution of the portals development plan

• Managed the development projects for the famous fantasy football game of Yallakora.com.

• Worked closely with the internal ads trafficking management department to deliver more targeted digital campaigns and video ads on LINKdotNET portals with specifications based on gender, country, and interest served on various internal media advertisements engines, extended to Facebook and Hotmail ads delivery.

• Provided online competitive intelligence studies through web Analytics & Market Research studies.

• Manage and plan for the viral online inbound and outbound marketing campaigns

• Set and manage plans for the brand presence on the social media and plan for the Traffic conversion of the fan pages (the founder and manager of Yallakora Facebook page with more than 2M fan, along with twitter account, YouTube channel)

• Manage the search engines optimization (SEO) roadmaps

• Managed and overseeing banner ads & measuring ROI of online marketing campaigns

• Managed PPC advertising campaigns, such as Google AdWords, and other forms of online campaigns

• Manage PRs and relationships with media agencies


Company Details

A15 (multinational)

Cairo, Egypt

501-1000 employees

Internet/E-commerce, Online Media

A15.com

Sep 2007 to Aug 2014 (6 years 11 months)

Education

BSc in Information technology

Education Details

BSc

Information technology

Helwan University, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Helwan University
2002 - 2007
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Suez military School

Egypt

2002

C / Good / 65 - 75%

N/A

Suez military School
2002
This profile is not updated!
Last update more than 3 months ago.

Jobseeker photo

Profile Skills and Keywords

A15AdaptiveAnalyticalAnalyticsAndroidArabicAsanaBasecampCMSCrazy EggDigital Operations ManagerDigital Product ManagerE-commerceEnglishFlexibleFootballGoogle AdwordsGoogle AnalyticsHard WorkerInformation TechnologyInformation Technology ServicesInnovativeInternetJournalismManagementMediaMicrosoft OfficeOnline AdvertisingOnline MediaPPCPhotoshopPlaying FifaProblem SolverProduct ManagementProgram ManagementProjectProject ManagementPublishingReadingSEOSocial MediaStrategySwimmingTeam Gantt

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Advanced

: Advanced

Tools and Technologies

Google analytics

Google analytics

: Expert

: Extreme - I love it!

:

More than 7 years

Google adwords

Google adwords

: Expert

: Extreme - I love it!

:

3-5 years

Asana

Asana

: Expert

: Extreme - I love it!

:

1-3 years

Team Gantt

Team Gantt

: Expert

: Extreme - I love it!

:

1-3 years

Crazy Egg

Crazy Egg

: Expert

: Extreme - I love it!

:

5-7 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Basecamp

Basecamp

: Advanced

: High

:

1-3 years

Photoshop

Photoshop

: Beginner

: Extreme - I love it!

:

3-5 years

Fields of Expertise

Project Management

Project Management

: Expert

: Extreme - I love it!

:

5-7 years

CMS

CMS

: Expert

: Extreme - I love it!

:

More than 7 years

Analytics

Analytics

: Expert

: Extreme - I love it!

:

5-7 years

Online advertising

Online advertising

: Expert

: Extreme - I love it!

:

5-7 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

5-7 years

Strategy

Strategy

: Expert

: Extreme - I love it!

:

3-5 years

Android

Android

: Expert

: Extreme - I love it!

:

3-5 years

Product Management

Product Management

: Expert

: Extreme - I love it!

:

1-3 years

PPC

PPC

: Advanced

: Extreme - I love it!

:

1-3 years

SEO

SEO

: Intermediate

: Extreme - I love it!

:

3-5 years

Key Skills

Analytical, Hard worker, Problem Solver, Flexible / Adaptive, Innovative

Online Presence

https://ae.linkedin.com/in/ahmedelsafty1https://twitter.com/ahmedgelsafty

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