Basic Info

Ahmed El Sherbeny

15 years

Cairo Governorate, Egypt

Master's Degree

Manager

Work Experience

Senior marketing Advisor at USHER-Marketing Advisory

Experience Details

Senior marketing Advisor

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

Leading a team of Marketing professionals to provide Marketing consultancy services to USHER-MA clients Including Strategic marketing Planning, Brand management, Marketing management outsourcing, Relationship marketing, Communication Planning & Retail management.

Serving clients from various business disciplines including Real Estate, Food & Beverage, Textiles and IT.


Company Details

USHER-Marketing Advisory

Cairo, Egypt

1-10 employees

Marketing and Advertising

www.usher-ma.com

Oct 2013 to present (3 years 2 months)
Trade Marketing Manager at Stanley Black & Decker, Middle East & Africa

Experience Details

Trade Marketing Manager

Marketing/PR/Advertising

Manager

Planning and Implementing Products’ Marketing Campaigns (MEA / Local), annual forecast and targets
Development and implementation of trade and consumer Promotions
Design and execution of new Products’ launching Campaigns
Management of local Field Marketing team of 13 on weekly Customers’ follow ups and projects’ data base
Management of trade and consumer Key accounts’ annual rate agreements
Management of corporate events, exhibitions and End user activities
Development and Implementation of POS materials and Communication tools
Tracking and reporting monthly KSA regional sales and market analysis
Tracking and reporting monthly competition price - feature analysis, activities and events
Conducting Technical and product knowledge training to consumers and trade sales force
Development and management of traditional trade distribution network
Management of Black and Decker retail distribution network, through pricing, promotions and branding

Achievements:
- Accomplishment of “double the business in 3 years” plan with Av. 25% annual growth 2008/2010
- Launched DEWALT “XR” cordless tools category in trade and retail markets
- Launched Black & Decker “Tradesman series” power tools category in trade and retail markets
- Managed over 30 trade and consumer events in four years
- DEWALT and Black and Decker service centers network expansion from 3 to 12 service centers in KSA with standardized layouts, operational process and branding
- DEWALT power tools rental business launch in Kuwait – 2009
- Designed MEA Field Sales team weekly reporting format and customers’ database format

Awards:
- Certificate of Excellence as “Stand – Out performance winner”, construction DIY, Q3 2010
- Certificate of Excellence as “Stand – Out performance winner”, construction DIY, Q3 2011


Company Details

Stanley Black & Decker, Middle East & Africa (multinational)

Saudi Arabia

More then 1000 employees

Consumer Electronics

N/A

Jul 2007 to Sep 2013 (6 years 2 months)
Asst. Marketing Manager at Kings Stores, Moulinex, Tefal, Rowenta Dist.

Experience Details

Asst. Marketing Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

Development and implementation of annual marketing plans for all four brands and inclusive products’ lines
Management of annual and monthly sales targets by brand and market segment for sales team
Periodical update of local market’s competition, price – feature, and market volume analysis
Development and implementation of products’ positioning concepts and new products’ launches
Planning and implementation of media plans, advertising campaigns and sponsorship programs
Supervision of design and production of POS and Promotional Materials for all brands
Management of merchandising team activities and POS materials implementation
Management of distribution network development and outlets’ branding
Management of indoors and outdoors events, Exhibitions, and Concerts

Achievements:
- Designed and implemented Ramadan Promotion 2006 resulting in 30% increase over same period of previous year
- Launched Tefal Baby campaign in UAE 2005 achieving 10% above launching targets
- Created and managed annual Tefal Cooking Competition in Dubai 2006 and 2007
- Launched Rowenta “Elite” line in UAE 2007 achieving 6% above launching set targets


Company Details

Kings Stores, Moulinex, Tefal, Rowenta Dist.

United Arab Emirates

101-500 employees

Consumer Electronics

N/A

Jul 2005 to Jun 2007 (1 year 11 months)
Brand Manager at Luna Egypt, Personal care products

Experience Details

Brand Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

Management of products’ portfolios, sales forecast and production planning
Development and implementation of annual brands’ marketing – advertising plans
Sales force support by reviewing, developing, defining overall targets, promotions and marketing strategies
Sales force product knowledge training
Supervision of advertising agencies execution of marketing campaigns
Development of in-store merchandising materials and management of merchandising team
Development and implementation of seasonal promotional campaigns
Periodical update of Competition sales and market analysis

Achievements:
- Redesigned and launched “Quick & Clean” 2004 achieving over 50% increase in product sales against previous year
- Redesigned and launched “LUNA Glycerin Soap” 2004 achieving 20% increase in sales over old product line
- Developed Consumer promotions on Fast moving Products to achieve 25% growth in sales against previous year


Company Details

Luna Egypt, Personal care products

Egypt

101-500 employees

Cosmetics

N/A

Aug 2002 to Jun 2005 (2 years 10 months)
Assistant Marketing Manager at KIA Motors Egypt

Experience Details

Assistant Marketing Manager

Marketing/PR/Advertising

Entry Level

Local Automotive Market competition sales analysis
KIA Motors Egypt representative in AMIC “Automotive Marketing Information Council”
Development and implementation of Corporate Identity guide’s standards on showrooms and communication tools
Product knowledge training courses to employees and distributors’ staff
Annual local motor shows, conferences and exhibitions management
Local Automotive market data collection
Monthly automotive market report updates
Competition price – feature analysis
Competition marketing – advertising activities monitoring report

Achievements:
- Designed and Managed Launching events of KIA Sorento, KIA Spectra in 2000 and KIA RIO in 2002
- Created and Managed KIA Beach Show at Agamista 2001, with reservations exceeding 500,000 LE
- Managed Sub Dealers improvement plan 2001 resulting in 25% increase in whole sales over previous year


Company Details

KIA Motors Egypt

Egypt

101-500 employees

Automotive

N/A

Sep 1999 to Aug 2002 (2 years 11 months)

Achievements


Accomplishment of “double the business in 3 years” plan with Av. 25% annual growth 2008/2010

Launched DEWALT “XR” cordless tools category in trade and retail markets

Launched Black & Decker “Tradesman series” power tools category in trade and retail markets

Managed over 30 trade and consumer events in four years

DEWALT and Black and Decker service centers network expansion from 3 to 12 service centers in KSA with standardized layouts, operational process and branding

DEWALT power tools rental business launch in Kuwait – 2009

Designed MEA Field Sales team weekly reporting format and customers’ database format

Awards:

Certificate of Excellence as “Stand – Out performance winner”, construction DIY, Q3 2010

Certificate of Excellence as “Stand – Out performance winner”, construction DIY, Q3 2011



Designed and implemented Ramadan Promotion 2006 resulting in 30% increase over same period of previous year

Launched Tefal Baby campaign in UAE 2005 achieving 10% above launching targets

Created and managed annual Tefal Cooking Competition in Dubai 2006 and 2007

Launched Rowenta “Elite” line in UAE 2007 achieving 6% above launching targets



Redesigned and launched “Quick & Clean” 2004 achieving over 50% increase in product sales against previous year

Redesigned and launched “LUNA Glycerin Soap” 2004 achieving 20% increase in sales over old product line

Developed Consumer promotions on Fast moving Products to achieve 25% growth in sales against previous year



Designed and Managed Launching events of KIA Sorento, KIA Spectra in 2000 and KIA RIO in 2002

Created and Managed KIA Beach Show at Agamista 2001, with reservations exceeding 500,000 LE

Managed Sub Dealers improvement plan 2001 resulting in 15% increase in whole sales over previous year



Education

MBA in Business Administration

Education Details

MBA

Business Administration

University of Strathclyde Business School, United Kingdom

B / Very Good / 75 - 85%

N/A

N/A

University of Strathclyde Business School
2009 - 2011
BSc Business Administration in Business Administration

Education Details

BSc Business Administration

Business Administration

Ain Shams University, Egypt

C / Good / 65 - 75%

N/A

N/A

Ain Shams University
1996 - 2001
High School - Thanaweya Amma

High School Details

Thanaweya Amma

English School, Heliopolis

Egypt

1996

B / Very Good / 75 - 85%

N/A

English School, Heliopolis
1996
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Last update 6 days ago.

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Profile Skills and Keywords

ArabicAssistant Marketing ManagerAsst. Marketing ManagerAutomotiveBrand ManagerBusiness AdministrationCommunicatorConsumer ElectronicsCosmeticsCreativeCustomers RetentionEnglishLeaderMBAMS OfficeMarketingMarketing And AdvertisingMarketing CommunicationPersistentPlannerSenior Marketing AdvisorStanley Black & Decker, Middle East & AfricaTrade MarketingTrade Marketing Manager

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

MS office

MS office

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Customers retention

Customers retention

: Expert

: Extreme - I love it!

:

5-7 years

Trade Marketing

Trade Marketing

: Expert

: Extreme - I love it!

:

5-7 years

Marketing Communication

Marketing Communication

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Leader, Planner, Communicator, Creative, Persistent

Online Presence

http://eg.linkedin.com/pub/ahmed-el-sherbeny/47/291/189www.usher-ma.com

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