Ahmed Fouad

Marketing Manager – MEA regionFull Time

• Job Details:Spearheaded a digital transformation initiative, optimizing the customer journey and product discoverability through an optimized company website, increasing engagement by 10% in 2024. Led the strategy and execution of 12 integrated GTM campaigns across digital, social, and email channels, driving $5m in incremental sales and a 4,000+ increase in qualified leads (2022). Launched and scaled key ecommerce and omnichannel strategies, implementing the global where-to-buy (GWTB) model to improve product availability and digital sales, resulting in a 2% increase in overall company revenue (2021) across Saudi Arabia, UAE, and South Africa.

Operational Marketing Manager - Saudi ArabiaFull Time

• Job Details:Optimized pricing strategies across the entire healthcare portfolio in Saudi Arabia, resulting in $0.9m in cost savings while maintaining profitability. Planned and executed 35 successful events and seminars in 2018, including product launches, exhibitions, and workshops, resulting in 1500 qualified leads. Reduced marketing spending by $250k by implementing a more efficient approach to marketing collateral production and sample allocation. Ensured full compliance with 23 managed contracts, mitigating risk and maintaining alignment with FCPA guidelines across all operations.

Marketing Leader - Saudi ArabiaFull Time

• Job Details:Drove a 17% compound annual growth rate (CAGR) in the oral care portfolio over 3 years by spearheading the launch of 7 new products. Increased market share by 4% in 2015 through the execution of 6 targeted marketing campaigns informed by in-depth competitive market research and analysis. Led a lean six sigma project that optimized portfolio management for the orthodontic portfolio, resulting in a 6.5% reduction in the cost of goods sold (COGS) over 3 years. Strengthened 3M's brand presence and thought leadership in the healthcare market by sponsoring 10 key healthcare congresses.