Ahmed Orabi Ali

Trade marketing managerFull Time

Trade Marketing Section HeadFull Time

• Job Details:• Organizing, managing and operate campaigns starting from planning to execution like (tasting campaigns – marketing events in clubs – food festivals in key accounts and hyper markets). • Marketing exhibitions and events like and (Agrena – Super Market). • Issuing all reports concern Sales volume, sales value (Monthly, quarterly & annually) in sales channels Creating and revising systems and procedures by analyzing operating practices. • Analyze trade promotion execution and performance • Developing reporting procedures coordinating on a daily basis with Sales department to monitor SKUs performance for all sales channels (Distributers - Key Account - Catering – Retail – franchise). • Using AC Nielsen Advisor for Identifying retail audit, key market statistics and market share. • Contact merchandisers for collecting data about the market like prices and competitors activities. • Design market surveys and analyzing using SPSS. • Using MS dynamic Axapta System to get data for analyzing and making reports. • Generating reports & presentations for the marketing team to be send to the top management. • Visiting agents for supervision to check the stored products and make sure that there aren’t any infractions. • Supervision for key accounts to check the display of the products and missing products in the display, compare the display with competitors, making pricing report and compare with competitors.

Senior Marketing SpecialistFull Time