Basic Info

Ahmed Hesham

7 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Product Marketing Manager at Unionaire Group

Experience Details

Product Marketing Manager

Marketing/PR/Advertising

Manager

- Study company products
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Collect and analyze the changes in prices during specific period on market
- Develop product marketing strategies (Pricing, Advertising, Product Launching)
- Working with various teams (Design, Content, Product, and Sales) to implement strategies
- Design and develop all marketing strategies and programs
- Driving demand for the products with creative and innovative marketing strategies and practices
- Analyse new and existing marketing programs to determine effect on sales
- Write detailed plans for new product launches and manage implementation of launching plans


Company Details

Unionaire Group

Cairo, Egypt

N/A

Manufacturing

N/A

May 2017 to present (8 months)
Sr. Marketing Strategist/Sales Consultant at Ford Automotive

Experience Details

Sr. Marketing Strategist/Sales Consultant

Sales/Retail

Experienced (Non-Manager)

- Managing strategic planning and development of marketing plans
- Preparing presentations and proposals
- Searching and creating marketing intelligence to support the marketing department
- Leading all phases of the product marketing life cycle
- Conducting market research and analyzing current market conditions and competitor information
- Working closely with sales and account management to identify customer insights
- Managing marketing program budgets
- Planning and contributing on Automotive shows like Jeddah Motor Show to support sales promotion activities


Company Details

Ford Automotive (multinational)

Riyadh, Saudi Arabia

More than 1000 employees

Automotive

N/A

Oct 2015 to Mar 2017 (1 year 5 months)
Marketing Strategist at 20uses IMC

Experience Details

Marketing Strategist

Marketing/PR/Advertising

Manager

- Strategic engagement with clients to provide high-level marketing recommendations
- Developing creative briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy
- Shaping new projects as they come in
- Identifying production resource needs via meetings and the firm's project management system
- Establishing projects timelines with the client
- Keeping team members supplied with information they need to deliver work that is on strategy and on deadline
- Obtaining project approval and sign-off for any new recommendations on exciting accounts
- Checking that creative projects meet strategic guidelines provided


Company Details

20uses IMC

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Mar 2013 to Sep 2014 (1 year 6 months)
Sr. Account Manager at 20uses IMC

Experience Details

Sr. Account Manager

Marketing/PR/Advertising

Manager

- Writing professional marketing plan
- Implementation of marketing plans
- Doing marketing research and analysis
- Business development and how to catch the client
- Social media management
- Follow up with each account
- Following up with all teams


Company Details

20uses IMC

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Feb 2012 to Mar 2013 (1 year 1 month)
Social Media Consultant at 20uses IMC

Experience Details

Social Media Consultant

Marketing/PR/Advertising

Entry Level

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Setup and optimize company pages within each platform to increase the visibility of company's social content
- Moderate all user-generated content in line with the moderation policy for each community
- Collaborate with other departments (Customer Relations, Sales, etc...) to manage reputation, identify key players and coordinate actions


Company Details

20uses IMC

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Dec 2010 to Mar 2012 (1 year 3 months)
Marketer (intern) at Toyota Egypt

Experience Details

Marketer (intern)

Marketing/PR/Advertising

Student

N/A


Company Details

Toyota Egypt (multinational)

Cairo, Egypt

N/A

Automotive, Automotive

N/A

Jul 2010 to Oct 2010 (3 months)
Marketer (intern) at Toyota Egypt

Experience Details

Marketer (intern)

Marketing/PR/Advertising

Student

N/A


Company Details

Toyota Egypt (multinational)

Egypt

N/A

Automotive

N/A

Jul 2009 to Oct 2009 (3 months)
Marketer (intern) at AXON Egypt

Experience Details

Marketer (intern)

Education/Teaching, Training/Instructor

Student

N/A


Company Details

AXON Egypt (multinational)

Cairo, Egypt

N/A

Education

N/A

Jun 2008 to Oct 2008 (4 months)
Marketer (intern) at AXON Egypt

Experience Details

Marketer (intern)

Education/Teaching, Training/Instructor

Student

N/A


Company Details

AXON Egypt (multinational)

Cairo, Egypt

N/A

Education

N/A

Jul 2007 to Oct 2007 (3 months)

Education

MBA in Marketing

Education Details

MBA

Marketing

Arab Academy for Science, Technology and Maritime Transport, Egypt

A / Excellent / 85 -100%

N/A

N/A

Arab Academy for Science, Technology and Maritime Transport
2014 - 2016
Bachelor's Degree in Marketing

Education Details

Bachelor's Degree

Marketing , Business information technology

Future University in Egypt (FUE), Egypt

B / Very Good / 75 - 85%

N/A

N/A

Future University in Egypt (FUE)
2006 - 2011

Certifications

ICDL
Jun 2006

Certificate details

ICDL

Jun 2006

N/A

N/A

N/A

N/A

Training and Courses

Training/Course Details

Copywriting

Jun 2013

20uses IMC.

N/A

Jobseeker photo

Profile Skills and Keywords

AXON EgyptAdobe LightroomAdobe PhotoshopArabicAutomotiveBusiness DevelopmentBusiness Information TechnologyCopywritingCreativeDigital MarketingE.MarketingEducationEnglishFord AutomotiveHard WorkerICDLInternetMBAManufacturingMarket PlanningMarketerMarketingMarketing And AdvertisingMarketing ResearchMarketing StrategistMicrosoft OfficeOrganizerPhotographyPlannerProduct Marketing ManagerRetailSalesSocialSocial Media ConsultantSocial Media ManagementSpanishSr. Account ManagerSr. Marketing Strategist/Sales ConsultantToyota Egypt

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Spanish

Spanish

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Photography

Photography

: Expert

: Extreme - I love it!

:

5-7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: High

:

3-5 years

Adobe Lightroom

Adobe Lightroom

: Advanced

: High

:

3-5 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Market Planning

Market Planning

: Advanced

: Extreme - I love it!

:

3-5 years

Digital Marketing

Digital Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

E.Marketing

E.Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Social Media Management

Social Media Management

: Advanced

: Extreme - I love it!

:

1-3 years

Business Development

Business Development

: Intermediate

: Medium

:

Less than 1 year

Sales

Sales

: Intermediate

: Extreme - I love it!

:

Less than 1 year

Marketing Research

Marketing Research

: Beginner

: Little

:

Less than 1 year

Key Skills

Planner, Hard worker, Creative, Organizer, Social

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