Abida Chaudhary

Ecommerce Manager at Orra Fine Jewellery

Mumbai, India

Orra Fine Jewellery

Aug 2024 - Present -10 months

India

Job Details:End-to-end management of ecommerce operations, including CMS updates, OMS workflows, and CRM integration. Implemented Salesforce Commerce Cloud to streamline order processing, inventory management, and sales tracking. Enhanced the customer journey by optimizing product discovery, checkout processes, and website performance. Spearheaded marketing campaigns to drive traffic, engagement, and revenue through social media, email marketing, and affiliate programs. Collaborated with logistics and supply chain teams to ensure timely and accurate order fulfillment. Analyzed key metrics using Google Analytics and Salesforce reports to improve website traffic, conversion rates, and overall sales performance.

Metro Brands

Aug 2014 - Aug 2024 -9 yrs, 11 months

India

Job Details:Managed all aspects of design, development, and promotion of the websites. Worked with Magento, Shopify, and Kartmax as CMS platforms. Optimized website performance using Google Analytics and implemented SEO strategies to achieve top 3 positions for high-value keywords. Managed PPC advertising campaigns, email marketing, and affiliate programs. Executed and managed successful campaigns. Integrated online and offline customer databases and negotiated TDR charges for payment gateways. Resolved customer queries on social media and websites.

Bachelor's Degree in Information Technology
Rizvi College
Bachelor's Degree in Management Studies - Specialisation in Systems
Allana Institute, University of Mumbai