Basic Info

Mohamed Abdel Rahman

10 years

Cairo Governorate, Egypt

Bachelor's Degree

Manager

Work Experience

Digital Media Manager at GIFTD Global Integration

Experience Details

Digital Media Manager

Media/Journalism/Publishing, Marketing/PR/Advertising

Manager

•Develop unique strategies within the digital arena to meet/exceed objectives including: email marketing, social media, web content, SEO, SEM (Paid ads, Paid Search, Advertising, PPC), Re-targeting and Re-marketing strategies, Display Advertising and Social Advertising
•Develop company’s strategic road-map for digital marketing
•Plan, develop and execute digital marketing efforts and campaigns to drive site traffic, conversions, revenue, and positive customer experiences
•Drive customer segmentation and conversion strategies that turn new visitors into customers and current customers into loyal, top tier customers
•Define, develop and monitor reports to assess and optimize effectiveness of marketing initiatives; Provide analytical insights that demonstrate a detailed knowledge of the digital platforms and channels and drive positive change
•Conduct deep customer analytics across platforms to better understand shopping behaviors and customer preferences; Recommend action based on analytical findings to drive a deeper customer relationship
•Manage always on testing, including ad copy, ad design, and landing pages, leading to higher click-throughs and conversion rates
•Recommend and manage analytics tools
•Help to generate high-quality inbound leads through repeatable, scalable strategy
•Contribute towards brand marketing initiatives with ad strategy that's consistent with overall brand messaging
•Client Report Creation
•Follow-up with Production and Media in regards to posting and rotation status, both before and after campaign is live
•Managing budgets


Company Details

GIFTD Global Integration

Cairo, Egypt

11-50 employees

Education, Training and Coaching, Marketing and Advertising

facebook.com/cimegypt

Jun 2016 to present (1 year 1 month)
Head of Digital Performance at Turn Digital

Experience Details

Head of Digital Performance

Marketing/PR/Advertising

Manager

•Plan and execute all SEM/SEO, email, social media and display advertising campaigns
• Performance Advertising
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Identify trends and insights, and optimize spend and performance based on the insights
•Brainstorm new and creative growth strategies
•Plan, execute, and measure experiments and conversion tests
•Collaborate with internal teams to create landing pages and optimize user experience
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Instrument conversion points and optimize user funnels
•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
•Digital strategy consulting and KPI development
•Web testing and optimization strategy
•In-depth custom analysis and recommendations
•Defining & creating dashboards
•Training stakeholders and consulting teams with actionable insights
•Project managing advanced implementations from strategy to orientation (Google Analytics Standard and Universal)
•Defining and documenting use cases for advanced tracking requirements
•Documenting analytics configurations and architecture
•Setup of goals and funnels
•Campaign tracking audits and best practice recommendations
•Custom report configurations


Company Details

Turn Digital

Cairo, Egypt

11-50 employees

Marketing and Advertising, Online Media

www.Turndigital.net

Jun 2014 to Jun 2016 (2 years)
Digital Marketing Team Leader at Marketeers

Experience Details

Digital Marketing Team Leader

Marketing/PR/Advertising

Manager

•Manage & Optimize Google Adwords Campaigns.
(Search Campaigns – Display Campaigns)
•Manage & Optimize Social Media Campaigns.
(Facebook – Twitter – LinkedIn)
•Google Analytics Tools.


Company Details

Marketeers

Cairo, Egypt

101-500 employees

Marketing and Advertising

www.marketeers.com

Nov 2012 to Jun 2014 (1 year 7 months)
Google Account Strategist at Egypt Yellow Pages

Experience Details

Google Account Strategist

Marketing/PR/Advertising

Entry Level

* Optimizing & Responsible For Over +100 Campaigns
* Develop Search and Display Campaigns.
* Proactively monitor and analyze performance of campaigns.
* Manage client objectives and expectations.
* Optimize campaigns to offer top value to clients ROI.
* Work closely with sales agents to implement suggestions.


Company Details

Egypt Yellow Pages (multinational)

Cairo, Egypt

101-500 employees

Marketing and Advertising

www.yellowpages.com.eg

May 2011 to Nov 2012 (1 year 6 months)
Customer Service Senior at Egypt Yellow Pages

Experience Details

Customer Service Senior

Customer Service/Support

Experienced (Non-Manager)

* Marketing Financial Services & Products.
* Responsible for New Projects E-GoV Project – Geo-Coding Project
* Responsible For Data Base Prove During The Year.
* Customer Care & Handling Customers Complaints.


Company Details

Egypt Yellow Pages (multinational)

Cairo, Egypt

101-500 employees

Marketing and Advertising

www.Yellowpages.com.eg

Sep 2008 to May 2011 (2 years 8 months)
Customer Relationship Officer (intern) at Arab Bank

Experience Details

Customer Relationship Officer (intern)

Banking

Student

• Targeting New Retail & Corporate Customers.
• Carrying Out the Customers Daily Orders.
• Acquiring The Appropriate Documents For The Service Provided.


Company Details

Arab Bank (multinational)

Cairo, Egypt

More than 1000 employees

Banking

N/A

Nov 2006 to Aug 2008 (1 year 9 months)
Customer Service Officer (intern) at Arab Bank

Experience Details

Customer Service Officer (intern)

Banking

Student

• Sending Over 30 Cash Transfers per Day.
• Collecting Commercial Papers from Customers.
• Handing Over All Given Back Commercial Papers To Customers.


Company Details

Arab Bank (multinational)

Cairo, Egypt

More than 1000 employees

Banking

N/A

May 2005 to Nov 2006 (1 year 6 months)

Education

Bachelor of Commerce in Accounting

Education Details

Bachelor of Commerce

Accounting

Cairo University, Egypt

Not specified

N/A

N/A

Cairo University
2005 - 2008

Certifications

Certificate details

Google Adwords Display Advertising Certificate

Jan 2017

N/A

https://www.google.com/partners/#i_profile;idtf=112010659557352799416;

N/A

Google

N/A

Certificate details

Bing Ads Accredited Professional

Jan 2016

N/A

N/A

N/A

Yahoo

N/A

Certificate details

Google Analytics Individual Qualification

Jan 2017

N/A

https://www.google.com/partners/#i_profile;idtf=112010659557352799416;

N/A

Google

N/A

Certificate details

Google Adwords Search Advertising Certificate

Jan 2017

N/A

https://www.google.com/partners/#i_profile;idtf=112010659557352799416;

N/A

Google

N/A

Certificate details

Google Adwords Shopping Advertising Certificate

Dec 2016

N/A

https://www.google.com/partners/#i_profile;idtf=112010659557352799416;

N/A

Google

N/A

Certificate details

Google Adwords Mobile Advertising Certificate

Dec 2016

N/A

https://www.google.com/partners/#i_profile;idtf=112010659557352799416;

N/A

Google

N/A

Certificate details

Google Adwords Video Advertising Certificate

Dec 2016

N/A

https://www.google.com/partners/#i_profile;idtf=112010659557352799416;

N/A

Google

N/A

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Profile Skills and Keywords

AccountingAnalysisAnalyticalArab BankArabicBankingBing Ads Accredited ProfessionalBoxingCustomer Relationship OfficerCustomer ServiceCustomer Service OfficerCustomer Service SeniorDigital MarketingDigital Marketing Team LeaderDigital Media ManagerEducationEgypt Yellow PagesEnglishFacebook - Power EditorGoogle Account StrategistGoogle AdWordsGoogle Adwords Display Advertising CertificateGoogle Adwords Mobile Advertising CertificateGoogle Adwords Search Advertising CertificateGoogle Adwords Shopping Advertising CertificateGoogle Adwords Video Advertising CertificateGoogle Analytics Individual QualificationHead Of Digital PerformanceJournalismLeaderMarketingMarketing And AdvertisingMediaMicrosoft ExcelMicrosoft OfficeMusicOnline AdvertisingOnline MediaPerformance AdvertisingPlannerPublishingSupportSupportiveTeam PlayerTraining And Coaching

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Advanced

: Fluent

: Advanced

Tools and Technologies

Performance Advertising

Performance Advertising

: Expert

: Extreme - I love it!

:

3-5 years

Google AdWords

Google AdWords

: Expert

: Extreme - I love it!

:

5-7 years

Analysis

Analysis

: Expert

: Extreme - I love it!

:

5-7 years

Facebook - Power Editor

Facebook - Power Editor

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft Excel

Microsoft Excel

: Advanced

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Advanced

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Performance Advertising

Performance Advertising

: Expert

: Extreme - I love it!

:

3-5 years

Online Advertising

Online Advertising

: Expert

: Extreme - I love it!

:

5-7 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

5-7 years

Key Skills

Analytical, Leader, Planner, Team Player, Supportive

Online Presence

https://eg.linkedin.com/in/mohamed-abdel-rahman-8b68b36bhttps://www.facebook.com/Abdelrahman.Al7awy

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