Mohamed Abdelrahman Hawy

Head of EcommerceFull Time

• Job Details:As Head of eCommerce at Efreshli, I lead strategies to boost online sales and enhance the digital customer experience. My role focuses on improving user experience (UX), managing digital marketing across multiple channels, and optimizing website performance to drive traffic, conversions, and customer retention. I collaborate with teams to ensure brand consistency and use data insights to refine product offerings and marketing efforts, ultimately aiming for growth and long-term customer loyalty in the online furniture retail market.

Head of EcommerceFull Time

• Job Details:Responsible for building and growing the Ecommerce business by developing and implementing the digital marketing strategy, designing and optimizing the user experience, managing all merchandising and operations, and integrating all channels of the company. • Digital Marketing Strategy & Execution. Increased Web sales for Zumra Food 170% in less than 6 months. The sales increase was result of developing and implementing a digital marketing strategy that focused on optimizing existing digital marketing channels. This also resulted 120% increase in the number of unique users to the site. • User Experience design & Development. Increased order conversion rate by 70% in less than 6 months. Responsible for developing the digital strategy and manage all site usability and analysis. • Content Design Development. Develop and manage all web content to significantly improve visitor conversion, search engine standings, and customer retention. Responsible for managing and developing Web Photography, Products, Search engine optimization content and all digital marketing copywriting.

Digital Marketing ManagerFull Time

• Job Details:• Choosing which metrics/KPIs to focus on. • Bringing traditional and creative ideas how to grow those KPIs. • Analyzing the data and users’ feedback. • Driving traffic to websites, landing pages, social media, apps… • Optimizing channels in order to always improve the performance. • Scaling and automating the growth processes.