Abdallah Ahmed Syam

Digital Marketing ManagerPart Time

• Job Details:-Spearheaded digital marketing campaigns across various channels, including social media (Meat, TikTok, LinkedIn, Twitter, Snapchat) and Google Ads (display & search), to increase brand awareness and conversions. -Collaborated cross-functionally to develop and execute strategic media buys, ensuring optimal budget allocation and maximized ROI. -Led in-depth research to identify the most effective channels for each client, driving campaign success through data-driven optimization and A/B testing. -Maintained a pulse on industry trends and emerging platforms to leverage the latest marketing opportunities. -Developed and implemented robust reporting systems to track campaign performance and provide actionable insights to stakeholders.

Senior Media BuyerFreelance / Project

• Job Details:Collaborate with cross-functional teams to plan and execute media buying strategies. Research and identify the most effective media channels for our clients. Negotiate and purchase media space to ensure cost-effective placements. Monitor and optimize media campaigns to achieve target KPIs. Stay up-to-date with industry trends and emerging media platforms. Generate regular reports to demonstrate the effectiveness of media campaigns. Analyze data to refine media strategies and improve ROI.

Digital Marketing LeadPart Time

• Job Details:Overall responsibility for Digital Marketing plan development and execution end to end across all digital platforms • Search engine optimization support and handling of third party agencies • Responsible for company ad spend and agreed target and KPIs related to the following o Monthly transactions sales growth o Monthly users subscribed o ROAS o Cost per conversion o Analytics and tracking tools • Onsite marketing efforts and design including email and SMS marketing campaigns • Design and Ad content optimization which includes video/image edits as required • Data studio full weekly report snapshot using the third party • Research and market analysis as and when needed • Work and collaborate with marketing and sales team to support where required • Creative brief and ideas to help grow the company and customer acquisition • Support in terms of design and ideas for any upcoming activity for the client such as events, promotions and new launch announcements • Managing and supporting any third party handling marketing activities • Responsible for overall marketing efforts and plans from Ideation to delivery related to conversions or growth • AD Hoc support activities and projects as required.