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Abdallah Ashraf

Quality Controller at Alltargeting

Cairo, Egypt

Work Experience

  • Search Engine Optimization SpecialistPart Time

    Flagedu

    Dec 2023 - Sep 2024 -9 months

    • Job Details:Created and executed a content strategy tailored to target audience preferences, focusing on high-value keywords and engaging formats. Conducted comprehensive keyword research and implemented targeted keywords to optimize page titles, meta descriptions, and content. Improved website architecture for better (UI-UX) and search engine crawling. Optimized internal linking structure to enhance page authority distribution and organic visibility. Improved Domain Rating (DR) and Authority (DA). Increased organic CTR by implementing structured data and optimizing featured snippets. Resolved content issues such as duplicate content, thin pages, and keyword cannibalization to ensure a cohesive content strategy. Built a robust backlink profile by securing high-quality links through outreach campaigns, guest blogging, and partnership strategies. Leveraged social signals by engaging in content promotion on platforms like Facebook, Twitter, and LinkedIn to amplify reach and improve referral traffic. Monitored and managed the backlink profile to disavow toxic links and sustain domain authority. Optimized Core Web Vitals metrics to improve site speed, mobile responsiveness, and user experience. Conducted regular technical audits using SEO tools to resolve issues such as broken links, crawl errors, and indexing challenges. Implemented and maintained XML sitemaps, robots.txt, and canonical tags for better crawlability and content hierarchy. Resolved schema markup issues and ensured the website's structured data was aligned with Google's best practices. Analyzed user flow and heatmap data to refine website layout and reduce bounce rates. Leveraged industry-leading tools like GSC, GA4, Ahrefs, SEMrush, Moz, Screaming Frog, and WordPress for performance monitoring, keyword research, technical audits, and content optimization. Conducted comprehensive SEO audits and generated detailed performance reports covering technical issues, keyword rankings, traffic trends, and backlink health to inform strategic decisions.
  • Quality ControllerFull Time

    Alltargeting

    Aug 2022 - Present -2 yrs, 10 months

    • Assistant ManagerFull Time

      Al Safy

      Jun 2021 - Aug 2022 -1 yr, 2 months

      • Content CreatorPart Time

        Scooper

        Jul 2019 - Dec 2019 -5 months

        • Job Details:Create engaging, informative, and high-quality content for the Scooper platform, including articles, blogs, and multimedia content, tailored to the target audience. Develop and implement content strategies to increase user engagement and drive traffic to the platform, while maintaining brand voice and objectives. Optimize content to enhance visibility, ranking, and reach across various platforms. Engage with the website's audience through social media platforms, sharing content and interacting with followers to increase visibility and user engagement.
      • Education

        • Bachelor's Degree in Media

          South Valley University (SVU)

          Jan 2019 

        Skills

        • Content Creation
        • SEO
        • Quality Control
        • Digital Marketing

        Languages

        • English

          Advanced

        Training & Certifications

        • Digital Marketing & SEO

          Hubspot·2022
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