Basic Info

Aasem Shaheen

4 years

Cairo Governorate, Egypt

Diploma

Manager

Work Experience

Head of Social Media Department at Digitree

Experience Details

Head of Social Media Department

Marketing/PR/Advertising

Manager

As head of the social media department my job requires to:

Assure the quality of the social media content and the quality of the social media marketing plans that are developed within the team, supervise on the execution of the designs and that everything is meeting and/or exceeding the client's expectations.

Develop in the social media team in coordination with the team leads, to assure that the team(s) are following the daily social media trends, and that they're tackling the digital plans approved between the agency and the client in a smooth and quality assured manner.

Handle and follow on client's requirements after briefed to the clients relations team.

Coordinate between the social media team(s) and the other teams inside the agency.

Evaluate the social media team performance, and push to tackle further points in the field of social media and digital marketing to assure that the team is up to date.


Company Details

Digitree

Giza, Egypt, Egypt

11-50 employees

Marketing and Advertising

digitreeinc.com

Apr 2017 to present (3 months)
Social Media Team Leader at Digitree

Experience Details

Social Media Team Leader

Marketing/PR/Advertising

Manager

* Manage the social media team.
* Supervise the social media content ideas, execution, and quality of final output (Captions and designs).
* Create social media strategies and digital plans for current clients.
* Distribute tasks related to creating content, reporting, and potential clients pitches on the team of social media specialists and strategists.
* Assuring that the content being created will match the client's expectations in terms of content directions, ideas tackled, and designing execution.


Company Details

Digitree

Giza, Egypt, Egypt

11-50 employees

Marketing and Advertising

digitreeinc.com

Apr 2016 to Apr 2017 (1 year)
Social Media Strategiest at Digitree

Experience Details

Social Media Strategiest

Marketing/PR/Advertising

Experienced (Non-Manager)

* Create social media and digital plans for current and potential clients.
Process clients requests and put plans to start executing them.
* Monitor social media activities and create recommendations for the clients on how to make their social media presence stronger and smarter.
* Create plans to offer a great experience for the followers of the brands Digitree is managing through monitoring a team of community managers and moderators.


Company Details

Digitree

Giza, Egypt

11-50 employees

Marketing and Advertising

digitreeinc.com

Jan 2016 to Apr 2016 (3 months)
Social Media Team Leader at Rainbow Agency

Experience Details

Social Media Team Leader

Marketing/PR/Advertising

Manager

Set social media strategies for accounts and manage a team of specialists to create, implement, and enhance the creative ideas of social media content within the pre-set strategy for each account.

Monitor the social media trends and create with the help of the team I'm managing content that suits the day to day social media activities pf each account.

Create social media performance reports and discuss it with the clients showcasing all the progress done along with new adds and enhancements to the social media strategy.

Create proposals and meet with potential clients representing how Rainbow Agency can help their business to thrive through the use of social media.


Company Details

Rainbow Agency

Cairo, Egypt

11-50 employees

Marketing and Advertising

rainbowagency.me

Jul 2013 to Oct 2015 (2 years 3 months)
Founder (volunteer) at Ana ElBaradei Campaign

Experience Details

Founder (volunteer)

Marketing/PR/Advertising

Entry Level

A campaign aimed mainly to correct the wrong image that most of the Egyptians has taken about Dr.ElBaradei due to old regime's media.


Company Details

Ana ElBaradei Campaign

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Mar 2011 to Mar 2013 (2 years)
Social Media Specialist at Clickers Digital Marketing

Experience Details

Social Media Specialist

Marketing/PR/Advertising

Entry Level

My job is to create new ways to interact with the fans of the pages we manage, we create new ideas and we manipulate them and manage them and put them into action, as to fulfill our goal of making our clients as satisfied as possible.


Company Details

Clickers Digital Marketing (multinational)

Cairo, Egypt

11-50 employees

Marketing and Advertising, Publishing and Printing

N/A

Sep 2012 to Dec 2012 (3 months)
Social Media Specialist at Bravo Agency

Experience Details

Social Media Specialist

Marketing/PR/Advertising

Entry Level

Managing one account at the company "Rotana Masriya" and writing monthly reports about the accounts progress and problems and ways to improve the interactions on the page.


Company Details

Bravo Agency

Cairo, Egypt

1-10 employees

Marketing and Advertising

N/A

Sep 2011 to Aug 2012 (11 months)
Social Media Specialist (volunteer) at ElBaradei Presidential Campaign

Experience Details

Social Media Specialist (volunteer)

Marketing/PR/Advertising

Entry Level

Work with the head media office of dr.Elbaradei campaign, coordinate with social media teams and maintain a daily base of posts on the fb page, reply to mentions on twitter, live coverage the TV interviews with the doctor.


Company Details

ElBaradei Presidential Campaign

Cairo, Egypt

1-10 employees

Marketing and Advertising

N/A

Jun 2011 to Nov 2011 (5 months)

Achievements


The social media presence of AlHayah TV Network -our main client- has achieved the strongest presence among TV channels in Ramadan 2013, Ramadan 2014.

Have achieved the first place in a donation competition to one of the charity institution which we were managing their social media.

Have managed to Certify the Facebook business pages of 3 clients.


Was the strongest awareness campaign about a public figure in the year 2011.

Our social media presence was buzzing for three continuous months.

Have created the social media fan base from scratch until it reached 100K in less than a year, totally viral.


Education

BA in Naval Architecture and Marine Engineering

Education Details

BA

Naval Architecture and Marine Engineering

University of Alexandria, Egypt

Not specified

N/A

N/A

University of Alexandria
2008 - 2013
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Kuwait Ahleya Private School

Kuwait

2007

A / Excellent / 85 -100%

N/A

Kuwait Ahleya Private School
2007

Certifications

Certificate details

Facebook A/B TestingBlueprint

Aug 2015

N/A

https://facebook.exceedlms.com/enrollments/download_certificate/38058126

N/A

Facebook

N/A

This profile is not updated!
Last update more than 3 months ago.

Jobseeker photo

Profile Skills and Keywords

AnalyticalArabicCafesClickers Digital MarketingEnglishEsspressoExecutorFacebook A/B TestingBlueprintFacebook MarketingFounderFrenchHandles StressHead Of Social Media DepartmentInstagram AdvertisingJoggingLeaderMac OSMarketingMarketing And AdvertisingMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WindowsMicrosoft WordNaval Architecture And Marine EngineeringPastaPlannerPublishing And PrintingReadingSocial BackersSocial Media AdvertisingSocial Media SpecialistSocial Media StrategiestSocial Media StrategySocial Media Team LeaderSwimmingTweetdeckTwitter AdvertisingWritingYouTube CMS

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Advanced

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Tweetdeck

Tweetdeck

: Expert

: High

:

5-7 years

Mac OS

Mac OS

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft Windows

Microsoft Windows

: Expert

: Medium

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: High

:

5-7 years

Microsoft Word

Microsoft Word

: Expert

: High

:

5-7 years

Microsoft Office

Microsoft Office

: Advanced

: High

:

More than 7 years

Social Backers

Social Backers

: Advanced

: Extreme - I love it!

:

1-3 years

Microsoft Excel

Microsoft Excel

: Intermediate

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Facebook Marketing

Facebook Marketing

: Expert

: Extreme - I love it!

:

5-7 years

Social Media Strategy

Social Media Strategy

: Expert

: Extreme - I love it!

:

1-3 years

Social Media Advertising

Social Media Advertising

: Advanced

: Extreme - I love it!

:

1-3 years

YouTube CMS

YouTube CMS

: Intermediate

: Extreme - I love it!

:

Less than 1 year

Twitter Advertising

Twitter Advertising

: Intermediate

: High

:

Less than 1 year

Instagram Advertising

Instagram Advertising

: Beginner

: Extreme - I love it!

:

Less than 1 year

Key Skills

Analytical, Executor, Leader, Planner, Handles Stress

Online Presence

https://eg.linkedin.com/in/aasemshaheenwww.facebook.com/el.marakbiwww.twitter.com/El_Marakbi

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