AMR Nabil SHAWKY

Brand and marketing managerFull Time

• Job Details:Objectives and responsibilities:  Intensified brand through understanding the behavior of the target audience in terms of number and demographics in acting as a brand solutions manager (increased market audience 30%)  Magnified the brand image and market share and improve the overall brand perception, by being a brand identity manager (annual increase of 15-20 %)  Annual increase of ROI of 25% through Sustained budgets, enhanced P/L, predicted market trends and sales, along with assessing KPI and ROI  Increased product sales by acting as a sales brand manager, by integrating branding and marketing strategies (annual increase of 15-20 %)  Lead successful brand campaigns by collaborating with teams; sales, marketing, creative, legal etc.  Conducted market studies and identified opportunities being a diligent marketing brand specialist  Undertook brand reputation projects and figured out the market brand positioning  Designed brand communication strategies along with the marketing team and executed the right message, in the right time to the right target audience through the right media  Adhered to established budgets, estimates and performance indicators  Measured and generated reports on how strategies, campaigns and success are progressing considering KPIs and ROIs  Devised further growth strategies, and implement them from a brand innovation manager’s point of view

Brand ManagerFull Time

• Job Details:Brand Manager Responsibilities: Sep 2012 – Mar 2019  Technical & commercial projects management,  Set Marketing / Sales / Business Strategies / Budgets  Long term and short term plans  Set, monitor and improve P/L  Improve contractual agreements with dealership, vendors & sub-contractors  Set manpower planning for every business unit  Set targets  Manage teams for all the divisions; service, sales, logistics, finance and admin  Set internal & external communication system  Plan, negotiate & import stock orders  Monitor all processes for control and corrective actions  Establish and nourish connections internally and externally 2013 - Summary of achievement:  Increased sales 1500% relative to 2012 (from 1.8m to 27.5million)  2013 Sales vs max sales in last 5 years; Growth: 300%  Penetrated the market with our products in B to B & B to C levels.  Increased MTU sales from 0 in past 5 years to 10 million in 2013  Increased KOHLER marine market penetration and services  Branded KOHLER and improved its services and market share  Marketed KOHLER service contracts and achieved 60 active contracts  Marketed the products in campaigns, exhibition and events  Introduced new peripheral products to our product portfolio  Trained and Improved work force efficiency  Improved monitoring and evaluation system and employees (KPI)  Increased market shares for both brands  Stabilized and improved division P/L for future growth 2014 - Summary of achievement:  Increased sales by 84.22% in reference to 2013  After 2013, managed to annually achieve sales increase 30 – 40%  Implemented ERP system – SAP and monitored all processes electronically

Business development and marketing managerFull Time