Ahmed Abdelkhalik

Digital Insights Middle East Lead in Consumer & Market Research DepartmentFull Time

• Job Details: Translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)  Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development across middle east.  Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of social and business data  communicate the key findings and insight to stakeholders and peers both conversationally and in formal presentation style  Monitor progress of deliverables and actively work with the team where required on complex briefs  Working with the global team to evaluate the current tools and testing new tools in the market.

Digital Marketing LeadFull Time

• Job Details:Build and execute social media strategy through competitive research for each client in gulf area.  Creating engaging and meaningful campaigns to reach each client objective and deliver the right message.  Creating paid advertisement for each client based on the suitable target audience to achieve the client goad with lowest possible cost on different digital platform.  Providing monthly report, analytics and measure the ROI (Return on Investment) from digital marketing.  Recommending the digital marketing tools that could service each client and the company the best in digital world.  Assisting the junior members and follow up with them to develop the team members performance

Social Media ExecutiveFull Time

• Job Details: Creating monthly reports to measure the customers satisfaction and analyze Careem services as well as the competitors.  detailed reports on data breaches or app crashes notified through digital monitoring to alert the relevant team  Crisis management: Monitor & size the online crisis against the brand & deliver the full picture to the management team with best recommendations to take the right decision.  Achieve Careem customer satisfaction by continuously developing and enhancing the online customer experience  Working closing with PR, Feet and Marketing team to ensure that we are on the right track from digital marketing perspective.