AHMED FATHY HAMMAD ELBAKRY

Marketing ManagerFull Time

• Job Details:Managing pain management, GIT, urology in addition to OTC portfolio. Duties  Building pain management and GIT franchise  Building and establishing the new concept of immediate-release PPI formulation in the market and adopting proper growth strategy  Managing the turbulence in the neuropathic pain sector due to SFDA new regulations  Restructuring the old traditional thinking of marketing approaches  Introduction of customer engaging programs  Drawing the road map of the newly approached urology sector  Working closely with BD and RA for expanding portfolio

Head of InstitutionFull Time

• Job Details:Building the company image & perception and formulating a new strategy for institution business as a whole; in addition to re-structuring the manpower & business lines to ensure sustainable growth in the long run. Duties  Formulating strategy and setting new business goals  Formulating operational plan and building financial systems to be integrated with SAP  Re-structuring business lines  Representing the company to major institutes and national associations  Closely monitoring the operating and financial results against plans and budgets  Maintaining an ongoing dialogue with the CEO, GM, and VPs

Corporate Marketing ManagerFull Time

• Job Details:Building and establishing corporate marketing department to integrate marketing efforts between KSA and all other markets in the Middle East North Africa region. Duties  Initiating portfolio optimization project - Managing PPP (Product Portfolio Planning) with KSA and MENA sales & marketing  Formulating a standardized marketing plan to be implemented in all regions  Conducting the first market survey to evaluate Tabuk brand equity in KSA market in collaboration with AC Nielsen “the global marketing research firm”  Implanting the seed of CVS franchise through organizing TCC “Tabuk Cardiovascular Convention” as the first integrated regional cardiology event sponsored by Tabuk. The event gathered the top-notch cardiologist from all MENA regions in addition to the recruitment of global figures in CVS to be the main guest speakers beside eminent speakers from Lebanon, UAE and, KSA