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Account Management Intern

• Job Details:Managed high-profile accounts, including Lipton, Mobil, On the Run, La Poire, Crystal, MG Motor, Didi, and Samsung, executing ATL, BTL, and TTL campaigns to maximize brand impact. Developed client briefs and coordinated multi-channel marketing strategies, ensuring seamless execution across social media, TV ads, print, radio, and digital activations. Led the execution of three major ad campaigns for Mobil, On the Run, and Crystal, driving a 20% increase in engagement rates and expanding audience reach. Oversaw campaign execution from ideation to final delivery, collaborating with creative, media, and strategy teams to ensure timely and high-quality outcomes.

Marketing and External Communication Intern

• Job Details:Contributed to the summer and Olympics marketing campaigns, utilizing Meta Business Suite, Buffer, and Sprinklr to achieve a 20% increase in social media engagement across platforms with over a million followers. Developed and executed a marketing campaign for the bank's digital bus branch as a graduation project, including producing press releases and managing media shooting, contributing to enhanced brand visibility and a successful project launch. Collaborated with cross-functional teams to improve SEO, content marketing, and competitor analysis, resulting in a 15% increase in online reach and engagement among Gen Z audiences.