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Tarek Abdel rehim Abostiet

Regional Sales Manager (Cairo & Canal) at Unilever Food Solutions

New Cairo, Cairo, Egypt

Work Experience

  • Regional Sales Manager (Cairo & Canal)Full Time

    Unilever Food Solutions

    May 2019 - Present -6 yrs, 1 month

    Egypt , Cairo

    • Job Details:• Drive demand creation agenda of Unilever in dedicated food service channels • Lead customer & trade development team to deliver business strategic objectives in Cairo & Canal • Responsible for achieving regional strategic objectives with Food service dedicated channels • Implement new systems and tracking tools to improve go to market team & distributors sales force performance and efficiency • Manage food & refreshment strategic plan with Food service dedicated channels • Manage refreshment agenda in work places via cash van operations • Manages relationships with distribution partners and execute joint business plan that delivers the company strategic ambition based on a clear understanding of food service dynamics • Align on win-win situations for distributors and UFS • Manage distributors & wholesalers to build a sustainable business for Unilever Food Solutions • Drive sales force to increase reach and penetration of Unilever strategic categories. • Ensure proper deployment of premium tea plan with strategic customers • Take customer profitability based decisions within trade spend guidelines • Develop sales force capability and guide them to execute category & customers business plans • Liaise with distributors and food solutions` various function to increase the focus of distributors` sales force in penetrating UFS categories
  • Area Sales ManagerFull Time

    Unilever Food Solutions

    May 2018 - May 2019 -1 yr

    • Job Details: Responsible for achieving the region pre-set targets along with strategic objectives  Manages relationships with distributors and provide a complete action plan based on a clear understanding of food service dynamics  Coach and develop trade executives to deliver free trade agenda with distribution network along  Manage Lipton agenda in work places via cash van operations  Align on win-win situations for distributors and UFS  Manage T1 distributors & wholesalers to build a sustainable business for Unilever Food Solutions in order to increase reach and penetration for strategic categories.  Ensure proper deployement of refreshment plan and visibility tools with distributors via DSR`s training and coaching  Take financial customer profitability based decisions within trade spend guidlines  Implement new systems and tracking tools to improve distributors performance and efficiency, initiate corrective actions if needed  Develop distributor sales capability and guide them to execute UFS business plans  Liaise with distributors and food solutions` various function to increase the focus of distributors` sales force in UFS categories
  • Distribution Sales ManagerFull Time

    Unilever Food Solutions

    Apr 2017 - Apr 2018 -1 yr

    Egypt , Cairo

    • Job Details:Manages the distributor spends in the market and ensure continuous improvement, quality and value of investment as per the preset margin and investment improvement growth targets. • Work closely with distributor management, distributors sales reps, pull team, chains team, and the culinary team to achieve preset growth KPIs for the distributors. • Manages & builds relationships with distributors & wholesalers in a way for UFS to become a trusted advisor & preferred supplier by providing complete solutions based on a clear understanding of the customer’s business. • Provides win-win solutions for above mentioned distributors/wholesalers and UFS. • Liaise between distributor’s purchasing team and Unilever’s supply chain to ensure 100% availability with distributor as per the agreed stock cover. • Helps distributors & wholesalers increase revenue and/or efficiency in their establishment and at the same time add new product listings and increase existing products consumption. • Implement systems and tracking tools to monitor & improve distributors performance and efficiency, initiates corrective actions when needed for the distributor or the distributor sales reps. • Implement marketing promotions for operators through our distribution partners • Create and propose customized marketing campaigns through and with the distributors based on their product offering, portfolio, sales capabilities, and channel reach in line with the company marketing and sales priorities. • Coordinates with distributors on availability of stocks and ensures compliance with various KPI’s. • Coach and develop the distributor sales team directly through continuous trainings and joint sales visits. • Manage the stock in the distributor’s premises to avoid out of stock and write offs. • Manage distributors through implementing UFS NEO trading terms and ensure full compliance to on & off invoices KPIs • Manage TTS spend as per UFS profitability targets and as per agreement with line manager to ensure efficient spending in activities that generates positive ROI and supports sustainable growth • Ensure the submission of UFS requested reports from the distributors as per the agreement, on time, in full and as per UFS standards/templates. Cross functions • Liaise between distributor’s purchasing team and Unilever’s supply chain to ensure 100% availability with distributor as per the agreed stock cover. • Work closely with the finance business partner to ensure distributor’s growth and profitability • Work closely with Marketing counterpart to ensure Marketing & Sales plans/activities are designed based on market/operator needs • Work close with Culinary team to develop and increase product knowledge and technical capability of distributor sales force to drive Free Trade basket and innovations. Sales growth & business KPIs • Responsible for achieving pre-set sales and volume growth targets and other business strategic KPIs for his territory. • Execute the Sales & Marketing plan (BSP) with distributors through demonstrating a clear understanding of UFS priorities and customizing those activities to fit & match distributor portfolio, channels & capabilities • Drive innovations through working close with distributors sales force and ensuring iTO & iReach targets for innovations are fully delivered • Ensure 100% profiling of all distributors customers, existing & new Deliver total Reach numbers as per UFS 2020 ambition.
  • Cash Van ManagerFull Time

    Unilever Food Solutions

    Feb 2015 - Apr 2017 -2 yrs, 2 months

    • Job Details:• Understands well the geography of the country and the universe census. • Determines numbers of van sales representatives needed • Follows the rule of thumb of a coverage of large Corporates & coverage of small offices. • Managing of 35 Van sales representatives. • Establishes an inflexible journey plan for the sales representatives. • Guarantees that the total country is covered • Ensures that distribution of must SKUs is achieved. • Analyzes work performance of hand held terminals through the hand held management reports. • Training sales reps on basic selling skills, steps of the call, communication skills, handling objective through one-on-one training or training session. • Monitors each Van sales rep activities on a progress report that summarizes the coverage, the distribution, number of calls per day, the strike rate and the sales achieved. • Suggests to have high sales customers on vans moved to the pre-sell department. • Ensures a swift loading of van sales reps in a way that gets the latter to leave the warehouse early in line with company policy. • Ensures that van sales reps fill out a correct daily report.
  • Education

    • BA in International Business

      Sadat Academy for Management Sciences (SAMS)

      Jan 2007 - Jan 2011 - 4 yr

    • High School - Thanaweya Amma

      orouba language school

      Jan 2007 

    Skills

    • Sales
    • Sales
    • Internet Research
    • FMCG Sales
    • Microsoft Office
    • Leadership
    • Communication
    • Telesales

    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Beginner

    Training & Certifications

    • The Vodafone Way

      Logic·2013
    • Reach & Conquer

      Logic·2013
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