Basic Info

Nermeen Barsoum

More than 15 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Image Consultant at Nina Iskander.com

Experience Details

Image Consultant

Fashion

Senior Management (e.g. VP, CEO)

 Understanding the client's needs by analyzing their personality. Helping them to achieve their personal and professional goals for real transformation
 Developing a new style within their personality without changing the core to guarantee a long-term result. Analyzing the face and body shape to advice and highlight the most beautiful features and camouflage what makes them feel uncomfortable and unconfident
 Helping to discover their best color by using the latest color analysis system (4x4). Arranging and coordinating the various outfits by assessing their wardrobe and maximizing the use of available clothing articles
 Assisting, advising and selecting the best and most suitable outfits during an enjoyable shopping trip. Offering various styling advices to brides as well as pregnant woman
 Styling children for photo shoots and TV presenters. Offering corporate styling presentations to reputable organizations, including, but not limited to, Dubai Ladies Club, Chanel, General Motors and Bayt.com


Company Details

Nina Iskander.com

Dubai, United Arab Emirates

1-10 employees

Consulting Services

www.ninaiskander.com

Sep 2011 to present (5 years 11 months)
Trade Marketing Manager at Technogym Emirates LLC

Experience Details

Trade Marketing Manager

Marketing/PR/Advertising

Manager

 Leading development of the trade marketing strategy to achieve defined business objectives. Responsible for diversified segments and its trade marketing activities & solutions to grow each segment and reach the set goals
 Responsible for the development, execution, and performance of all programs designed to increase market penetration and ensure ultimate results
 Carried out management and monitoring of trade marketing investments and initiatives. Contributed to the company’s goals and objectives, improved market share and increased the brand visibility
 Monitored and improved processes to link all marketing activities with the activities of sales team. Worked closely with the International Trade Marketing team to improve processes that linked corporate brand building activities and product development activities
 Responsible for sales force product training, launch plans and actions. Developed, implemented and evaluated segment’s plans to meet profit objectives
 Managed and evaluated trade promotion levels to achieve maximum returns. Ensured the company’s KPI throughout various TMM activities.
 Developed and managed the PR calendar; coordinated and executed PR activities and events too.


Company Details

Technogym Emirates LLC (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Sports, Manufacturing

www.technogym.com

Apr 2008 to Aug 2011 (3 years 4 months)
Marketing Executive at TenCate Thiolon ME

Experience Details

Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

 Researched market trends and identified target consumer bases - to coordinate strategic online, off-line and event based marketing campaigns encompassing audio-visual media, and industry focused marketing forays
 Enhanced brand visibility in the region and evolved brand perception through ATL & BTL marketing to retain position as global market leaders
 Collated market intelligence and developed reports on core counter-strategies to negate competitor initiatives
 Measured efficacy and recommended modified/ customized strategies to target diverse socio-economic spectrum
 Managed all stages of key marketing projects from conceptualization through to implementation, by liaising and networking with suppliers, creative agencies, media booking agencies, publishers and distributors
 Formulated marketing master plan and conceptualized events to identify and capture target consumer base through highly focused launches. Created stage-wise sales projection reports in consonance with preceding factors
 Assisted the Marketing Manager in the formulation of logistics and area wise budgets for all marketing activities with due stress on PR and media management


Company Details

TenCate Thiolon ME

Dubai, United Arab Emirates

More than 1000 employees

Manufacturing

www.Tencate.com

Nov 2005 to Mar 2008 (2 years 4 months)
Account Manager at 90 Degrees Advertising

Experience Details

Account Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

 Designated part of an elite team of professionals servicing high-end business clients in strategic planning & research, advertising creative & media management, corporate identity & brand solutions, public relations & events and interactive solutions.
 Networked extensively within key market segments to develop a database of prospective clients, analyzed market intelligence and UBPs to design presentations / sales pitches for new accounts

 Ensured optimal service to existing clients by maintaining an open channel of communication, reviewing existing ideas and concepts and modifying them in consonance with creative and media production teams
 Planned and managed business portfolio as per sanctioned budgets by clients and pre-agreed market development strategies, coordinated the smooth execution of key marketing campaigns, generated reports to apprise clients of key market indicators and resultant brand perceptions


Company Details

90 Degrees Advertising

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Aug 2004 to Oct 2005 (1 year 2 months)
Assistant Sales & Marketing Director at Adex Advanced Export Services & Systems (Export House)

Experience Details

Assistant Sales & Marketing Director

Marketing/PR/Advertising

Experienced (Non-Manager)

 Assisted the Director in leading a team of marketing, sales, operations and administrative personnel to achieve projected business and sales targets in the exports sector
 Budgeted departmental overheads and expenditures controlled the cash flow in co-ordination with finance department
 Identified virgin territories and made business forays to penetrate the same in view of local demographics, geo-political and socioeconomic conditions
 Addressed business objectives & corporate strategies, created Market Requirements Definition (MRD) and functional descriptions for product in marketplace
 Kept close tabs on market dynamics and competitor activities, conducted feasibility studies, recommended improvements to the higher management on increasing revenue growth


Company Details

Adex Advanced Export Services & Systems (Export House)

Cairo, Egypt

11-50 employees

Food Services/Restaurants/Catering

N/A

Apr 2003 to Jun 2004 (1 year 2 months)

Education

BA in Guiding Section

Education Details

BA

Guiding Section

al alson high institute, Egypt

A / Excellent / 85 -100%

N/A

N/A

al alson high institute
1993 - 2017
BA in Tourism Guiding

Education Details

BA

Tourism Guiding

al alson high institute, Egypt

A / Excellent / 85 -100%

N/A

N/A

al alson high institute
1993 - 1997
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Adventist

Egypt

1991

C / Good / 65 - 75%

N/A

Adventist
1991

Training and Courses

Training/Course Details

Image Consultancy

Oct 2010

AWIS - Australia

N/A

This profile is fresh!
Last update 27 days ago.

Jobseeker photo

Profile Skills and Keywords

Account ManagerArabicAssistant Sales & Marketing DirectorCateringConsulting ServicesDetails-orientedEnglishFashionFood ServicesFrenchGuiding SectionHard WorkerImage ConsultancyImage ConsultantManufacturingMarketingMarketing And AdvertisingMarketing ExecutiveMicrosoft OfficePersistentProblem SolverRestaurantsSportsSr. Manager - Marketing/Advertising/ Media/ Strategy Development/ Fashion Stylist/ Image Consultant)Team PlayerTechnogym Emirates LLCTourism GuidingTrade Marketing Manager

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Intermediate

: Intermediate

: Intermediate

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Sr. Manager - Marketing/Advertising/ Media/ Strategy Development/ Fashion Stylist/ Image Consultant)

Sr. Manager - Marketing/Advertising/ Media/ Strategy Development/ Fashion Stylist/ Image Consultant)

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Hard worker, Problem Solver, Details-oriented, Persistent, Team Player

Online Presence

https://twitter.com/NinaIskanderwww.ninaiskander.comhttp://www.ninaiskander.com/style-tips/https://www.instagram.com/NINAISKANDER/

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