Basic Info

Fady Rizkalla

11 years

Giza, Egypt

Bachelor's Degree

Manager

Work Experience

Communications and PR Manager at Egyptian Steel

Experience Details

Communications and PR Manager

Marketing/PR/Advertising , Creative/Design/Art, Operations/Management

Manager

Strategic design, implementation and management a range of on-line & off-line communication strategies targeting media and industry engagement, to promote the value of the market research industry and company role for global market research. This will be achieved through a combination of corporate communications, public affairs, press office and e-marketing development communication strategies.

 Develop the department structure and implement new policies and procedures.
 Responsible for building the brand equity and the image of the Company by conveying its mission and values internally and externally.
 Develop a credible public image including government and business stakeholder relations, local and regional media outreach, community and social responsibility, employee communications, crises and reputation risk management.
 Build media relationships locally and regionally across all channels: print media, TV and online.
 Identify potential business and social entities that serve the Company best interest.
 Create and manage a select list of VIP contacts and a regular management and update of database for marketing and business usage.
 Handing all the internal and external communications for the company whether including TVC, outdoor, digital (website, social media, multimedia presentations, documentary films), press releases, advertorials, interviews, newsletter, annual report, company profile, printing collaterals in accordance to the corporate brand image.
 Develop and manage all CSR initiatives that are in line with the Group motto "A New Generation of Steel".
 Coordinate with management for daily updates on tactics and development to ensure up-to-date flow of information with the different media channels.
 Manage the company presence at conferences, internal and external events and exhibitions ensuring appropriate positioning.
 Manage and monitor external PR and Marketing agencies performance


Company Details

Egyptian Steel

Cairo, Egypt

101-500 employees

Engineering Services

http://www.egyptian-steel.com/

May 2013 to present (4 years 8 months)
E-Marketing Manager at Kempinski Hotel Soma Bay

Experience Details

E-Marketing Manager

Operations/Management, Marketing/PR/Advertising , Tourism/Travel

Manager

 Create and update my property website with all required data, photos and information. Including the Metatags monitoring
 Handling all SEO & SEM activities
 in charge of the all Marketing and the E-Commerce plans (Yearly–Monthly) along with other departments (Sales department & PR department)
 Handling all the B2B and B2C deals for all the online and Marketing business
 Search and create new channels with all the online market and all third parties to generate more revenue to the online Segment and support my marketing plan
 Develop customer social media strategy including campaigns and Adds
 Developing and managing social media pages ( Facebook, Twitter, Flicker, YouTube) including all analysis and customer behavior
 Watch and Monitor the property revenue and parity at all the online channels
 Following all the Guest reviews about the property through all the online channels
And supervise my team reply including the level of guest satisfaction
 Doing all daily, weekly & monthly reports (materialization report, web analysis report, activities report, marketing reports… etc.)
 Monitor all the competitor actions in the market to act accordingly
 Arrange and create the hotel Newsletter on Monthly bases for all our data base


Company Details

Kempinski Hotel Soma Bay (multinational)

Cairo, Egypt

101-500 employees

Hospitality/Hotels

http://www.kempinski.com/en/soma-bay/hotel-soma-bay/welcome/

Aug 2011 to Apr 2013 (1 year 8 months)
E-Commerce supervisor at Jaz Hotels & Resorts (One of Travco Group Int'l Company)

Experience Details

E-Commerce supervisor

Administration, Marketing/PR/Advertising , Analyst/Research

Experienced (Non-Manager)

Duties & Responsibilities:

 Arrange the daily plans and tasks for the team and be sure that all our plans going on the right track and we get our targets on time
 Making all daily, weekly & monthly reports (materialization report; revenue report; web analysis report… etc.)
 Preparing online tour operators’ rates and promotions as well as ensuring correct and accurate posting.
 Preparing online tour operators’ contracts, deals and offers


Company Details

Jaz Hotels & Resorts (One of Travco Group Int'l Company)

Cairo, Egypt

101-500 employees

Hospitality/Hotels

http://www.jaz.travel/

Feb 2010 to Jul 2011 (1 year 5 months)
E-Commerce Coordinator at Jaz Hotels & Resorts (One of Travco Group Int'l Company)

Experience Details

E-Commerce Coordinator

Administration, Marketing/PR/Advertising , Analyst/Research

Experienced (Non-Manager)

Duties & Responsibilities:

 Managing and monitoring all the online marketing channels
 Handling all the online business of 45 hotels owned and managed by the company.
 Uploading and updating contracted rates and promotions on the hotels’ different websites.
 Handling (MyFidelio.net) system that links all the hotels with the regional office.
 Controlling the availability and the rates of the hotels through the contracted websites.


Company Details

Jaz Hotels & Resorts (One of Travco Group Int'l Company)

Cairo, Egypt

101-500 employees

Hospitality/Hotels

http://www.jaz.travel/

May 2007 to Jan 2010 (2 years 8 months)
Central Reservation Agent at Jaz Hotels & Resorts (One of Travco Group Int'l Company)

Experience Details

Central Reservation Agent

Administration, Marketing/PR/Advertising , Analyst/Research

Entry Level

Duties & Responsibilities:

 Handling reservations for 38 hotels & resorts all over Egypt coming through Travel Agencies, Corporate Companies & individual guests.
 Administration tasks inside the office during the day (receiving, sending faxes, filling and preparing reports)
 Acting as indoor sales with local and foreign resident guests.


Company Details

Jaz Hotels & Resorts (One of Travco Group Int'l Company)

Cairo, Egypt

101-500 employees

Hospitality/Hotels

http://www.jaz.travel/

Apr 2006 to Apr 2007 (1 year)

Education

Bachelor's Degree in Commerce

Education Details

Bachelor's Degree

Commerce , Accounting

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
2002 - 2005
High School - Thanaweya Amma

High School Details

Thanaweya Amma

The Nile School

Egypt

2001

A / Excellent / 85 -100%

N/A

The Nile School
2001
Jobseeker photo

Profile Skills and Keywords

AccountingAdministrationArabicCampingCentral Reservation AgentCinemaCommerceCommunicationsCommunications And PR ManagerCorporate DevelopmentCreativeDesignE-Commerce And Digital CommunicationsE-Commerce CoordinatorE-Commerce SupervisorE-Marketing ManagerEngineering ServicesEnglishFoodHospitalityHotel ManagementHotelsKempinski Hotel Soma BayLeaderManagementMarketingMicrosoft Office PackageMicrosoft WindowsMusicOperaOrganizerOuttingsPlannerReadingResearchSeaSocialSun And BeachSupportiveTourismTravelTravelling

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Windows

Microsoft Windows

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office Package

Microsoft Office Package

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Communications

Communications

: Expert

: Extreme - I love it!

:

3-5 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

3-5 years

E-Commerce and Digital Communications

E-Commerce and Digital Communications

: Expert

: High

:

5-7 years

Corporate Development

Corporate Development

: Expert

: Extreme - I love it!

:

More than 7 years

Hotel Management

Hotel Management

: Expert

: Extreme - I love it!

:

5-7 years

Key Skills

Leader, Planner, Organizer, Social, Supportive

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