Basic Info

Omar Mohamed

9 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

AVP- Marketing & Communication & PR Manager at Mashreq Bank

Experience Details

AVP- Marketing & Communication & PR Manager

Marketing/PR/Advertising

Manager

• Managing the Marketing & Communication department
• Creating & Managing the marketing & communication budget plan with Product Managers
• Managing all the Digital fronts channels ( including Social Media & digital websites )
• Managing both Internal & External marketing communication activities ( ATL – BTL )
• To ensure all PR activities are clearly aligned with the bank’s strategic brand positioning.
• Managing all CSR
• Drive all advertising ,marketing & PR activities for RBG in coordination with the segment managers & the Brand Dept.


1-Marketing Services



• Manage the relationship with the advertising & media agencies so that they meet their Goals in terms of advertising effectiveness
• Drive the media planning effort with media agencies to optimize & effectively utilize the marketing Budgets
• Based on Brief created by segment teams liaise with advertising agencies to deliver effective advertising .
• Measure the effectiveness of the advertising through in house monitoring & outside sponsored research
• Drive the branch Micro-Marketing & merchandizing activity
• Identify suitable customer events & coordinate to organize the same for the Bank


2-Branch marketing & Products

• Drive the branch target setting exercise in coordination with segment managers & sales approach and Development
• Assist the branches in identifying customer profiles around their geographical area & thus develop marketing Plans to suit each branch
• Drive the cross selling effort in the branches
• Assist Head Of Distribution in selecting branch locations & finalizing design to meet the goal of tapping distinctive customer profiles
• Responsible for the Branch Branding & look & feel that deliver the Bank Guidelines
• Be the voice of the branches in the bank & drive their Marketing planning & business development activities
• Link Up between Product managers & branches to coordinate product training , sales scripts, etc

3-PR

• Ownership of all PR related activities ,including both internal & external communication activities
• Identify PR opportunities & work with the branding team to drive projects forward
• Establishing strong media relationships

4-Digital Marketing

• Responsible to manage Mashreq Bank Social Media Fronts
• Design & execute marketing programs with product managers to acquire new customer to the bank
• Responsible to drive & generate leads through digital fronts to help other Departments to achieve their targets
• Make sure that we use all our possible alternative channels in promoting the bank Products
• Responsible to increase the flow on our website
• Make sure that all landing pages leads are routed through CRM
• Use Google ad word to increase the website visits
• Make a monthly scan on Competitors digital activities


Company Details

Mashreq Bank (multinational)

Cairo, Egypt

More than 1000 employees

Banking

N/A

Sep 2015 to present (1 year 3 months)
Assistant Marketing Manager at Abu Dhabi Islamic bank

Experience Details

Assistant Marketing Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

• Responsible for the branch network ( 70 branch ) in terms of advertising of products & services and the overall structure of the branch in coordination with various departments
• Responsible for the renovation process of our old branches to meet ADIB guidelines
• Responsible for the Re-branding Campaign of all our branches( 70 branches ) from NBD ( National bank of development ) to ADIB ( Abu Dhabi Islamic Bank )
• Responsible to deal with Premises Department to ensure that our branches always meet ADIB guidelines
• Responsible for Our Bank in SUDAN
• Responsible to supply the branches with all Marketing materials of all products
• Responsible to make directional signage for some branches
• Responsible to renovate 100 ATM with ADIB guidelines
• Responsible to organize continuous visits to the branches to make sure that all branches is updated with the latest marketing materials & to check about the branches need
• Responsible to organize and assist in any big events ( Off site meetings – Ramadan Iftar )
• Responsible to organize the branch Opening events
• liabilities product
• Responsible for Marketing & awareness of Liabilities product to our Customers
• Responsible for lunching 2 mega Campaigns for the Liabilities Product per year
• Responsible to attend recording our radio Ads in the studio
• Responsible for planning media plans ( news papers & Magazines & Radio ) and to choose which newspaper will be suitable to publish in
• Responsible to ensure that all our applications is updated with coordinating with our Legal & Compliance & Sharia Dep
• Responsible to maintain good relation with suppliers ( B-tech – Carrffour ..etc ) to supply us with gifts needed in our events & prizes
• Responsible to Supply our SUDAN branch with all materials that meet SUDAN standards
• Created a new small book with coordination with ( Shariaa Dep ) to be given to our clients on visiting our branches for awareness about Islamic Banking & Islamic Finance


Company Details

Abu Dhabi Islamic bank

Cairo, Egypt

More than 1000 employees

Banking

N/A

Dec 2012 to Sep 2015 (2 years 9 months)
Marketing specialist at Alexbank

Experience Details

Marketing specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Responsible for the branch network (168 branches) in terms of advertising of products and services and the overall structure of the branches in coordination with various departments
• Has the responsibility to deal with Premises department to make sure that our branches are meeting our guidelines
• Deal with the legal department to discuss the outdoor branding & agencies contracts
• Responsible for supplying our branches with marketing Materials ( Flyers – Posters – light boxes & tent cards )
• Make sure that all marketing materials in our branch network is up to dated
• Responsible for organizing continuous visits to insure that branches materials are up to dated & see branches needs to make sure that our marketing promotions and offers easily deliver to our customers
• Responsible for organizing all bank events ( off site meeting & business meetings )
• Responsible for organizing openings of the branches
• Responsible for organizing media plans ( news papers & Magazines & Radio )


Company Details

Alexbank (multinational)

Cairo, Egypt

More than 1000 employees

Banking

N/A

May 2010 to Dec 2012 (2 years 7 months)
Customer service and relationship officer at CITI Bank

Experience Details

Customer service and relationship officer

Banking

Entry Level

• Have thorough knowledge of the procedures and policies of the Bank and thorough knowledge of the products enabling selling and cross selling at every opportunity and being able to advice customers what better suits their needs
• Comply with the delegated authority in completing Core Banking transactions
• Conduct non-financial transactions such as opening new accounts and maintenance of these accounts.

Contribute to identifying problems and raising problem tickets

• Coordinate with other departments for all branch activities or system issues

• Ensure that customer applications / requests are processed and forwarded to the respective processing units within the standard time

• Reconciling captured cards and returned cheques on a weekly basis.
• Responsible for ensuring anti money laundering guidelines are strictly adhered to

• Regularly review customer complaints, approaching complainant personally where required to ensure prompt resolution

• Promote and sell Bank’s products to the customers. Develop customer related opportunities for deposits, loans and other services. Generate product leads from walk

• Achieve established standard for handlings quality, productivity and availability


Company Details

CITI Bank (multinational)

Cairo, Egypt

More than 1000 employees

Banking

N/A

Jul 2008 to Oct 2009 (1 year 3 months)

Education

BSc in Business Administration Faculty of Commerce English section

Education Details

BSc

Business Administration Faculty of Commerce English section

Zagazig University, Egypt

C / Good / 65 - 75%

N/A

N/A

Zagazig University
2003 - 2007
High School - Thanaweya Amma

High School Details

Thanaweya Amma

sant fatima

Egypt

2003

A / Excellent / 85 -100%

N/A

sant fatima
2003
This profile is fresh!
Last update 30 days ago.

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Profile Skills and Keywords

AVP- Marketing & Communication & PR ManagerAdaptiveAdobe PhotoshopAlexbankArabicAssistant Marketing ManagerBankingBusiness Administration Faculty Of Commerce English SectionCITI BankCommunicatorCreativeCustomer Service And Relationship OfficerEnglishFlexibleHard WorkerMarketingMarketing SpecialistMashreq BankMicrosoft OfficeSocialTo Be Hrd WorkerWorking As Team

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Communicator, Hard worker, Creative, Flexible / Adaptive, Social

Online Presence

http://linkedin.com/in/omar-mohamed-10b06529www.facebook.com/omar.e.eldin.1

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