
Wael Abd El Fattah
Commercial Director
New Cairo, Cairo, EgyptWork Experience
Commercial DirectorFull Time
El Nahda Cement Co.
Jan 2020 - Present -5 yrs, 5 months
Egypt , Cairo
- Job Details: Responsible for Sales, Marketing, Customer Services and Logistic Departments. Fully responsible for planning, follow up and results of the commercial sector.
Marketing & Logistic ManagerFull Time
- Job Details: Issue the annual General Sales Plan which includes (Volumes Targets, Potential Market share, Number of clients (potential & prospected) and Focused Markets) Work on the implementation of this plan. Explain in details the general sales plan to all sales & marketing team. Clear all team tasks on short & long terms. Issue any modifications according to market needs and circumstances. Follow up all Sales team on monthly basis. Evaluate the performance of all sales team and find out the strengths & weaknesses. Go through market calls and meet the clients in order to listen to them (complaints, advices and suggestions) they are expecting from the company. Follow up the Competitors’ actions towards the market and the clients. Report all needed reports to the top management such as ( performance and targets achievements ) Prepare the estimated budget of marketing department. Issue the surveys & manage marketing studies and researches process in order to find out the new products according to customers’ needs and the market demand. Work on maximizing company’s profitability through studying the investment opportunities and comply it with the company’s visions on short & long terms. Issue the strategic planning for methods of sale which fit with company’s goals. and issue sales plans and find out the call markets. and evaluate sales department performance. Support sales department for all sales activities in order to expand, diversify customers’ base, increase the company’s market share and get more markets. Suggest the policy of the price in each market and monitor price level movements. Follow up customer’s satisfaction about the products and the services the company presents and find out the strengths & weaknesses, go through the complaints, prepare reports and analysis about it to be presented to the chairman. Issue the deals with the advertising and promotion agencies according to estimated budget. Present new suggestions to improve the company’s performance. Coordinate with other department managers the performance and general goal of the company. Measure and evaluate the performance of the whole commercial department on quarterly base in order to compare the actual achievements VS. Potential one and report the chairman with results, recommendations and suggestions. Evaluate the performance of the employees of marketing, work on improving the strengths and modify weaknesses. Provide the chairman with all reports and information needed in order to monitor the company’s performance, determine its position among the competitors, go through any decisions related to current business or future investment decisions.
Marketing & Sales SupervisorFull Time
Sinai Cement Co.
Feb 2007 - Apr 2012 -5 yrs, 2 months
Egypt , Cairo
- Job Details: Identify new potential sales channel and customers to increase the company’s market share. Develop the existing customer portfolio and execute customers’ relation. Help and support the management to organize the company's sales target & sales team. Follow up the performance of the sales team in all assigned activities. Follow up distributors' future orders, demands, complains and problems. Build strong, dynamic, friendly and powerful relationship with the customers. Work on excellent negotiation with the customers. Monitor the dispatch of bagged and bulk cement, and analyze the situation of cement market on monthly basis through a lot of reports. Analyze the monthly average price per player/ per month according to price curve movements and find out the situation of our price if goes up or down and why. Supervise analysis of market dynamic and competitors’ strategies polices and the actions they are taking in the market. Provide & support business development sector with the required data of the cement market. According to the company’s vision of the new investment opportunities. Issue & follow up a retailer monitoring system to timely & accurately measure loyalty & pricing levels. Follow up the bags specifications of all competitors, compare ours with theirs to monitor our position and develop ours to be more efficient and more acceptable for the customers. Advise management on marketing mix, including promotions & pricing. Carry out competitors’ analysis and other marketing reports and presentations. Collect, filter and analyze the market data base. Issue daily sales & marketing report to monitor Prices curve of domestic & exported dispatched cement. Issue monthly sales & marketing report needed by commercial dept. & top management. Create surveys the company needs to measure some factors like (customers’ satisfaction, advices, propositions, complaints)
Area sales supervisorFull Time
Assuit Cement Company - Cemex
Jan 2000 - Dec 2006 -6 yrs, 11 months
Egypt , Cairo
- Job Details: Assist in the development of Sales plans as well as ensuring that the sales function representatives implement company’s sales policies and procedures. Assign sales team targets and monitor the achievement of such targets. Assist in the organization of conferences and lectures to present company products while ensuring the effective development of contacts. Train the sales team on effective sales skills required for best performances in the building materials field especially in cement business. Provide customers with all information needed including Prices, adjustments and promotions. Provide high service level for customers by assuring the fast response to orders. Prepare sales – related reports and documents (complete sales transactions, sales team performance to the sales manager) Develop all reports needed by the sales management, support the sales team with information needed. Receive different types of payment from customers and record them on the commercial system, while generating coupons and customer invoices. Perform end of day process for all sales occurred during the day, and provide account statements, taxes implication when required by customers. Follow up with the customers’ accounts Create and maintain a filling system for all customers operating in each business unit. Review and follow up work with other sales offices. Coordinate work with other departments (such as marketing, fiscal, finance and controllership) Handle and follow up with all online bank accounts. Handel manual procedures in case of system down. Understand and meet customer's needs and comply it with company’s policies.
Education
Bachelor of Commerce in Accounting
Ain Shams University (ASU)Jan 1993 - Jan 1998 - 5 yr
High School - Thanaweya Amma
Ebn KhaldounJan 1993
Achievements
was able to add value to every company I worked for all through my 20 years of experience.
Skills
Languages
Arabic
FluentEnglish
AdvancedGerman
Beginner
Training & Certifications
Integrated Marketing Communications
Center for leadership development·2011 Strategic Marketing
Center for leadership development·2010 Branding and pricing
Quest·2005 Creating service culture
Quest·2004 Lead yourself & Leadership types
& CEMEX HR. development department·2003 Team building & Team work
Quest & CEMEX HR. development department·2002