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Walid El Sherif

Sales Manager - FMCG

Mokattam, Cairo, Egypt

Work Experience

  • National Sales Manager Full Time

    Unikai Foods

    Feb 2014 - Sep 2017 -3 yrs, 7 months

    United Arab Emirates , Dubai

    • Job Details:• Facilitates the flow of information and communicates/informs team about market trends, competition, and cross-functional account-specific initiatives that can be leveraged across sales teams and cross- functional teams. • Possesses an understanding of the markets in order to lead and develop Dairy Focus Consultants to successfully meet customer needs. • Supports the identification and prioritization of product growth, and new product opportunities and services through customer feedback insights, customer needs, and business capabilities. • Champions a culture of safety throughout the team. • Leverages technology and other new tools to increase effectiveness of team and cost to serve. Drive sales: • Directly supervises the day-to-day sales operations activities, and is accountable for growing existing customers and gaining new customers. Utilizes resources and tools such as account management and pricing execution to achieve sales goals. Creates and holds accountability for vision and goal achievement across the portfolio of products/services. • Ensures Dairy Focus Consultants continuously build and develop relationships with external/internal customers. • Implements and supports tactics aimed at improving effectiveness in prospecting, retaining and growing existing customers, and acquiring new, profitable customers. Internal business partner: • Champions the voice of the customer to internal business functions, • Leads and is accountable for a culture of safety, engagement and winning as a team. • Participates in cross-functional teams (i.e. engagement, TC1, safety, etc.), • Identifies and informs organization of opportunities to improve products and processes, Prioritize Resources: • Deploys resources to meet customer needs and grow sales. • Understands and ownership of customer segmentation and customer prioritization. • Pricing execution to ensure customer value and return. • Reviews and takes action to ensure proper customer and cost-to-serve. DEVELOP THE SALES FORCE: Workforce planning/staffing: • Accurately anticipates and forecasts personnel needs to maintain and/or grow performance of region, • Proactively sources new sales talent to fill future needs by developing a network of potential passive candidates, • Promote a culture of inclusion by seeking multiple approaches to source/attract diverse talent, • Champions Cargill as an employer of choice in the local community, • Works with HR/Talent Recruiting to fill openings in a timely manner, • Conducts high-quality interviews to select top talent, • Effectively explains Cargill benefits and compensation plans to candidates.
  • National Sales ManagerFull Time

    Gulf & Safa Dairies

    Jul 2011 - Jan 2014 -2 yrs, 6 months

    United Arab Emirates , Abu Dhabi

    • Job Details:1- Achieving sales targets with comparing achieved results by planed targets. 2- Maintain the highest record of Market Share through distribution all the sku’s in the region. 3- Maintain the maximum level of coverage and ensure of all routes weight. 4- Hiring and coaching team members. 5- Forecasting all products SKU’s by geographic areas wise, channels wise, customers wise. 6- Preparing AOP (Annual Operations Plan) every year.
  • Account Development Representative Full Time

    Dubai Refreshments Company

    Jul 2003 - Jun 2011 -7 yrs, 11 months

    United Arab Emirates , Dubai

    • Job Details:Developing Business Strategy • Sell to the targeted new accounts and customers with multiple outlets • Sell in new products, equipment and merchandising techniques to existing customer base where opportunities are identified by the TDM. • Sell in authorization for products, packages and promotions to all regional accounts within the territory. • Communicate and support the roll-out of consumer and trade activities. • Participate in negotiating and drive the execution of all CDA’s within the territory. • Ensure that all the targeted accounts in the territory are compliant with the Pepsi-Cola merchandising and presence standards (model store) • Keep the account files in line with Pepsi standards • Providing Territory Support • Demonstrate selling techniques through joint calls with CR based on TDM direction • Actively participate in problem solving meetings with territory colleagues • Monitoring and Tracking the Performance Distributor -- WAT / Traditional Wholesaler • Measure and influence distributor’s productivity (Volume growth, out of stock, delivery, price) • Ensure key accounts distribution to support distributor (Ensure secondary distributors for traditional wholesalers) • Develop potential wholesalers for backup. • Collaboratively work with assigned Business Development Manager to develop an overall territory account plan to maximize opportunities and generates sales activity with customers and partners • Achieve/exceed monthly sales targets and gross profit quota by prospecting new customers and selling through strategic partners in a geographic territory • Grow and maintain existing customer and partner relationships in territory by utilizing question based selling methods to ascertain customers needs • Assist Business Development Manager with all marketing related events, seminars, mailings, and call campaigns to increase brand awareness and presence in the local market • Facilitate all communications, order processing, and reporting of customer and partner transactions in territory • Submits accurate and timely forecasts that are aligned with assigned sales quotas • Develop strong knowledge of leading industry trends such as electronic commerce, spend management, and technology initiatives by developing proactive professional relationships with publisher representatives in assigned territory • Effectively communicates and present the services value proposition to all executive levels of targeted organizations • Effectively communicate the company’s business strategy and objectives to staff, ensuring their total understanding of job purpose and performance • Responsible of selection and recruitment of suitable Sales personnel • Day to day management of Sales Team including time management, assessment, training and disciplinary issues. • Ensure that Sales, Product Management and Development receive such support as they request. • Create an appropriate department budgeting and annual sales business plans.
  • Sales Executive Full Time

    Unilever

    May 1998 - Jun 2003 -5 yrs, 1 month

    Egypt

    • Education

      • Bachelor of Commerce in Accounting

        Alexandria University (ALEXU)

        Jan 1990 - Jan 1994 - 4 yr

      • College Diploma in High School

        Nasr Secondary School

        Jan 1986 - Jan 1989 - 3 yr

      Skills

      • Sales Skills and Negotiation
      • Training Coaching
      • Business Planning
      • Training
      • Microsoft Windows

      Languages

      • Arabic

        Fluent
      • English

        Fluent

      Training & Certifications

      • TU Plus

        PI·2006
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