Basic Info

Shahinaz Metwally

5 years

Cairo, Egypt

Master's Degree

Experienced

Work Experience

Marketing Manager at Enercorp

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

N/A


Company Details

Enercorp

Egypt

11-50 employees

Oil and Gas

www.enercorp-ies.com

Jun 2015 to present (1 year 6 months)
Brand Manager at GrainLabz

Experience Details

Brand Manager

Marketing/PR/Advertising

Manager

Managing all Marketing activities including New Product Development, Brand Management, Communications, Consumer Insights and Trade Marketing

Develop the Marketing Strategy for the company in line with the company objectives.

Creation and publication of all marketing material and Management of outsourced agencies.

Market research and benchmarking of target markets, analysis of consumer trends, company products in relation to competitors.

Conduct market surveys and consumer panels/focus groups to gather consumer insights.

Manage Promotional events and Sampling campaigns.


Company Details

GrainLabz

Egypt

N/A

Food and Beverage Production, FMCG, FMCG

N/A

Jan 2016 to Jun 2016 (5 months)
Market and Customer Insight at Americana Group

Experience Details

Market and Customer Insight

Marketing/PR/Advertising , Hospitality/Hotels/Food Services

Experienced (Non-Manager)

Handling the information analysis, planning and marketing researches including but not limited to the following brands: KFC, Hardee's, Pizza Hut, Red Lobster
 and Baskin Robins.

Coordinating with MENA markets
 and cooperating with the top management of Americana group
 in creating all analysis reports, studies, presentations, and researches such as:
• Competition Analysis

• Market Review
 & Evaluation
• Business Review
 & Analysis
• Sales & Menu Mix



Company Details

Americana Group (multinational)

Cairo, Egypt

More than 1000 employees

Food and Beverage Production, FMCG, Food Services/Restaurants/Catering

N/A

Mar 2013 to May 2015 (2 years 2 months)
Junior Consultant at Logic Management Consulting

Experience Details

Junior Consultant

Operations/Management, Marketing/PR/Advertising

Entry Level

N/A


Company Details

Logic Management Consulting

Cairo, Egypt

501-1000 employees

Management Consulting

N/A

Jan 2010 to Jan 2012 (2 years)

Education

MBA in Marketing

Education Details

MBA

Marketing, Strategic Planning

Edinburgh Business school, United Kingdom

A / Excellent / 85 -100%

Selected Core & Specialism Sub

N/A

Edinburgh Business school
2015 - 2017 (Expected)
Bachelor's Degree in Business Adminstration

Education Details

Bachelor's Degree

Business Adminstration, Human Resources, Marketing

British University in Egypt (BUE), Egypt

A / Excellent / 85 -100%

N/A

N/A

British University in Egypt (BUE)
2006 - 2010
High School - IGCSE

High School Details

IGCSE

English school

Egypt

2006

A / Excellent / 85 -100%

N/A

English school
2006
This profile is fresh!
Last update 6 days ago.

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Profile Skills and Keywords

Americana GroupAnalyticalArabicBrand ManagerBusiness AdminstrationBusiness AnalystCateringConsultingCorporate GovernanceCreativeDetails-orientedEnglishFMCGFood And BeverageFood And Beverage ProductionFood ServicesFrenchGermanHard WorkerHospitalityHuman ResourcesInternetJunior ConsultantMBAManagementManagement ConsultingMarket And Customer InsightMarket ResearchMarketingMarketing ManagerMicrosoft OfficeOil And GasRestaurantsSPSSStrategic PlanningTeam Player

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Beginner

: Intermediate

: Beginner

German

German

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

SPSS

SPSS

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

1-3 years

Market Research

Market Research

: Expert

: Extreme - I love it!

:

1-3 years

Corporate Governance

Corporate Governance

: Expert

: Medium

:

1-3 years

Business Analyst

Business Analyst

: Expert

: Extreme - I love it!

:

3-5 years

Consulting

Consulting

: Expert

: Extreme - I love it!

:

1-3 years

Food and Beverage

Food and Beverage

: Expert

: Extreme - I love it!

:

1-3 years

FMCG

FMCG

: Expert

: Extreme - I love it!

:

1-3 years

Key Skills

Analytical, Hard worker, Creative, Details-oriented, Team Player

Online Presence

https://eg.linkedin.com/in/shahinaz-metwally-36642458

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