Shaza Said Ali

Brand ManagerFull Time

• Job Details:Develop, implement, and oversee the marketing strategy to meet business objectives and enhance brand awareness  Conduct market research and competitor analysis to identify opportunities and threats in market.  Manage and enhance the brand image, ensuring a consistent and compelling brand identity across all marketing channels.  Oversee online marketing initiatives, including website management, social media campaigns, email marketing, and SEO/SEM strategies.  Build and maintain positive relationships with media outlets, influencers, and stakeholders to generate positive publicity and increase brand visibility.  Ensure delivery of the yearly activity plan with respect to product launches, line extensions and associated marketing campaigns and promotions both online and offline on time & within budget  Monitor and analyze the performance of marketing campaigns, preparing reports and making data-driven recommendations.  Supervise and guide the marketing team, in briefing and development of ATL and BTL communication to ensure their work aligns with company goals.  Manage advertising agencies across all briefs and projects.  Manage the marketing budget effectively, ensuring cost-efficient marketing activities.  Organize and participate in events, trade shows, and exhibitions to promote the company's products and services.

Marketing & E commerce ManagerFull Time

• Job Details:Responsible for 4 Brands – Skechers, Umbro, Anta Sports & ECCO.  Responsible for Annual Marketing Plan & Budget for 4 brands.  Monitor market trends, research consumer markets and competitors’ activities.  Manage the communication and development of the activation of 4 brands with cross functional partners: All marketing team, merchandising, global team and store team.  Manage and develop the brand’s equity, utilizing ATL & BTL marketing activities.  Lead creative development to motivate the target audience to “take action”.  Create, execute, and manage marketing programs and campaigns according to marketing calendar.  Work closely with several advertising agencies to manage successful marketing campaigns from ideation to execution for 4 brands.  Analyzes all brands consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs.  Management of B2B activities/wholesale doors. • Measure and report performance of all marketing campaigns, and assess ROI and KPIs • Ensure that all activities are monitored and regulatory compliance audits and inspections are conducted for the effective implementation of regulatory standards.  Maintaining our social media presence across all digital channels  Manage digital marketing campaign across PPC, SEO, Display, affiliates and email marketing and social media.  Measuring and reporting on the performance of all digital marketing campaigns  Analyze past performance of collections, categories and campaigns to improve marketing effectiveness and ROI  Responsible for marketing budget management, including: processing invoices and tracking monthly budgets in partnership with our finance team & track budgets to maximize gains and reduce costs  Manage and review e-commerce operations and processes.  Manage all online activity in relation to traffic acquisition, sales, conversion.  Develop and implement ecommerce strategy to improve website performance.  Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.  Generate ideas and strategies based upon data-driven insights and recommendations.  Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.  Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment  Analyze service quality and customer satisfaction.  Manage customer retention and loyalty program.  Key challenges & success: a. SKECHERS SLIP - INs Campaign 2023 - OOH. -Digital campaign -PR Campaign -In-store branding - WHS doors branding -In-mall activations. b. ECOM Platform Launching (SKECHERS, ANTA SPORTS & ECCO) in 2022 C. SKECHERS X KIDZANIA partnership in 2022 -SKECHERS Kids establishment is the first fashion establishment in KIDZANIA d. SKECHERS Summer Campaign 2021 - OOH. - Radio - Digital campaign - PR Campaign - Clubs Collaborations - In-mall activations. e. ANTA SPORTS Summer Campaign 2021 - OOH. - Digital campaign - PR Campaign - Clubs Collaborations - In-mall activations.

Senior Marketing SpecialistFull Time