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Walaa Moutairy

Marketing Manager

New Cairo, Cairo, Egypt

Work Experience

  • Marketing and partnership ManagerFull Time

    Servenet IT integrated solutions

    Apr 2021 - Present -4 yrs, 2 months

    Egypt , Cairo

    • Job Details:• Developing marketing plans and programs for IT & Telecom products and services; • Responsible for brand management and corporate identity; • Leading market research effort with detailed competition analysis; • Manage and improve lead generation campaigns; • Coordinating marketing campaigns with sales activities; • Planning and implementing promotional campaigns; • Monitoring and implementing the up – to - date trends and best practices in online marketing; • Responsible for all marketing materials (online and printed) including giveaways; • Planning and monitoring annual budget; • Experience with a variety of organic and paid acquisition channels; • Build, manage and maintain reliable database (leads, prospects and clients…); • Ensuring the marketing team update the CRM effectively with all appropriate data; • Maintain effective internal communications to ensure that all company is kept informed of marketing objectives and activities; • Complete marketing department operational requirements by scheduling and assigning employees; following up on work results; • Develop marketing staff by providing information, training program, educational opportunities, and growth opportunities; • Reporting to top management. Digital marketing: • Define and execute growth strategies and marketing acquisition campaigns to support revenue goals, drive engagement, build brand awareness and optimize retention and loyalty. • Planning & execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. • Manage and maintain the organization’s website. • Provide website and companies performance analysis, ROI and insights for all channels/tactics. • Manage all analytics tools including Google Analytics. • Manage organization automation tools. • Prepare reports on search engine marketing overall performance. • Develop and monitor campaign budgets. • Proactively introduce and execute new email marketing campaigns ideas based on current events, news, business strategy. • Understand and apply inbound marketing tactics. • • Manages the full lifecycle of marketing initiatives from defining the strategy all the way through measurement. • Effectively communicate the marketing performance, opportunities, objectives, strategy, and milestones to the top management. Partnership management • Track leads generated from partner events; • Act as the main interface between the partnership and marketing teams; • Produce partner related content such as case studies and win wires to drive partner channel sales and awareness; • Identify, plan and execute memorable in person event experiences that align to business goals and objectives; • Report and analyse program performance and sales pipeline to ensure ROI for investments and efforts; • Manage partner level program plans, project managing efforts to achieve next level rank; • Actively promote partner engagement by planning and producing awareness activities such as content, events and campaigns; • Work with partner managers to create quarterly partner plans that generate market awareness and drive opportunities with and through the channel; • Developing and directing the development of partner-focused content and collateral; • Review and refine partner presence on website; • Maintain positive and productive relationships with key partners; • Evaluate the performance of partner marketing programs and recommend improvements; • Develop joint marketing plans based on market trends and customer needs; • Create internal and partner sales enablement for joint solutions; • Offer strategic recommendations for existing and new partner opportunities.
  • Marketing managerFull Time

    2B CADCAMCIM "The Digital Engineering Solutions Company"

    Jan 2018 - Jun 2018 -5 months

    Egypt , Cairo

    • Job Details:• Developing marketing plans and programs for each products and services; • Responsible for brand management and corporate identity; • Leading market research effort with detailed competition analysis; • Manage and improve lead generation campaigns; • Coordinating marketing campaigns with sales activities; • Planning and implementing promotional campaigns; • Monitoring and implementing the up – to - date trends and best practices in online marketing; • Responsible for all marketing materials (online and printed) including giveaways; • Planning and monitoring annual budget; • Experience with a variety of organic and paid acquisition channels; • Build, manage and maintain reliable database (leads, prospects and clients…); • Maintain relations with customers by developing and implementing specific customer- relations programs; • Ensuring the marketing team update the CRM effectively with all appropriate data; • Maintain effective internal communications to ensure that all company is kept informed of marketing objectives and activities; • Complete marketing department operational requirements by scheduling and assigning employees; following up on work results; • Develop marketing staff by providing information, training program, educational opportunities, and growth opportunities; • Reporting to top management.
  • Group marketing managerFull Time

    lotusyard group

    Mar 2012 - Jun 2017 -5 yrs, 3 months

    United Arab Emirates , Dubai

    • Job Details:Participates in the design of the promotional materials and maintains contacts with the Key Accounts, in order to supervise all promotional activities. • Responsible for the production of events from conception through to completion. Events can include: exhibitions and fairs; promotions and product launches; Fundraising and social events. • Responsible for writing press releases, brochures, adverts and website content. • Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews. • Determines annual and gross-profit plans by forecasting and developing annual sales quotas for the companies; projecting expected sales volume and profit for existing and new services; establishing pricing strategies; monitoring costs, competition, supply, and demand. • Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans. • Monitor and improve processes to link all Marketing activities with the activities of the Sales team. • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share. • Improves service marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving Service quality; coordinating new services development. • Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. • Accomplishes marketing and organization mission by completing related results as needed.
  • Branch ManagerFull Time

    EITC "Du telecom Dubai"

    Aug 2006 - Jan 2012 -5 yrs, 5 months

    United Arab Emirates , Dubai

    • Job Details:• Sales and “bottom-line” profits of the store. • Recruit, hire, train, evaluate and counsel store employees. Schedule, organize and direct assignments. • Maintain, encourage and possess “ownership mentality”. • Develop and implement employee performance evaluations and improvement plans. • Effectively manage employee turnover. Provide a positive working environment and handle employee issues appropriately and in a timely manner. • Resolve customer problems or complaints by determining optimal solutions. • Ensure interior and exterior of store is maintained to company standards. • Utilize employee’s management tools, including effective scheduling, to maximize productivity, profitability and margins. • Encourage store employees to take ownership for their performance and career development plans; follow up on a regular basis. • Provide exceptional customer service and ensure the employees also provide the same level of service. • Communicate, execute, and manage marketing and merchandising programs. • Conduct regular store meetings. • Ensure employee awareness of safety and emergency procedures. • Maintain and utilize surveillance equipment. • Maintain adequate store supplies. • Manage store revenue, including cash handling, deposit reconciliation and delivery of deposits to bank. • Execute and monitor loss prevention and shrink programs. • Management of all store operational issues, to include store housekeeping, store administrative duties, physical inventories, price changes, etc. • Manage speed of service results, controls inventory that is used for service orders, and is responsible for the overall organization and appearance of the store. • Responsible for preparation of work schedules.
  • Education

    • MBA in marketing

      Preston University

      Jan 2008 - Jan 2009 - 1 Year

    • Bachelor's Degree in english literature

      Cairo University (CU)

      Jan 1995 - Jan 2001 - 6 yr

    • High School - Thanaweya Amma

      Ibn Sina Language School

      Jan 1994 

    Achievements

    • Certified SOLIDWORKS Marketing Professional/ CADCAMCIM INC, June 2018. • Certificate of Appreciation for excellent customer service, Sheikh Mohamed Bin Ali Al Mulla office, March 2010 • Certificate of Appreciation for excellent customer service in retail, April 2010 • Best manager award, Gallup champion 2009 • Certificate of Appreciation * in recognition of creative ideas, Dec 2009, du company, Dubai (creating new product) • Shukran Award* on work performance, May 2008, du company, Dubai. • Certificate of Excellence awarded upon successful graduation from the du retail academy Dec 2006, Dubai. • Certificates of acknowledgements in successful preparation and organization from: • 1-Ajman Business Women Council & Humaid Bin Rashid Al-Nuaimi Foundation for Human Development on preparation & organization of *American diploma of medium to small projects, Feb18th – April 1st 2006, Ajman. • 2-- Egypt Minister of state for environmental affairs on the preparation & organization of *10th me

    Skills

    • Microsoft Office
    • Business Development
    • Customer Service
    • Oracle
    • marketing managment
    • victor works
    • Photoshop, Illustrator, Indesign

    Languages

    • Arabic

      Fluent
    • English

      Fluent

    Training & Certifications

    • • The Professional Event Planning

      Courses for Success Institute ·2016
    • Professional Project management program

      Cambridge Educational Institute ·2010
    • Vector Works® (mini cad) training program

      VIBEL retail academy - France·2005
    • Logistics Management training

      International center for etudes·2004
    • • Customer Satisfactions & Care training program

      LOGIC TRAINING COSULTING·2004
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