
Rana Syam
Business Demand and S&OP Manager at Danone
Heliopolis, Cairo, EgyptWork Experience
Business Demand and S&OP ManagerFull Time
Danone
Aug 2014 - Present -11 yrs
Egypt , Cairo
- Job Details:Business Demand and S&OP Manager, Danone Dairy Eg Jun 2019 – Present • Leading the team responsible for demand planning • Leading the team responsible for Activity and project management • Ensuring forecasts are carried on different levels of the business • Championing the business planning cycle and managing stakeholders directly related to it • Rolling Strategic plans and cost saving initiatives based on forecast enhancement and losses management Customer Demand Planner, Danone Dairy UK (Based in London) Jan 2018 – Jun 2019 • Inputted and articulated volume forecast for 1 to 2 customers across all brands across in the dairy business for the full forecast horizon up to +18 months rolling • Acted as a single point of contact for the sales team on the full forecast of your customers • Acted as a brand champion on the short-term forecasting horizon to ensure import planning get a clear overview of forecast changes at a total customer level • Managed and reviewed the forecast of your customers on all volume elements as part of the monthly business S&OP process. • Managed supply risks and opportunities over a 12 week period for the short term forecast, Managing promo planning scenarios for customers with 60% volume on promo. • Built daily and weekly short-term forecast, incorporating customer knowledge from cross functional team to manage the operational forecast for: - Promo buy in and exit - Range reviews and innovations - Promo performance • Analyzed daily order patterns to manage and articulate short-term brand trends Senior Demand Planner , Danone Dairy Eg Jan 2016 – Jan 2018 • Developing demand forecasts at multiple levels of aggregation for multiple time horizons as part of a demand planning function. • Reviewing historical sales trends, research demand drivers, prepare forecast data, develop statistical forecast models, and evaluate forecast results. • Coordinating cross-functional research activities to reconcile significant variances and refine the forecast model to reflect updated sales and marketing assumptions. • Interacting with sales, marketing, and customer finance to understand demand forecast drivers. • Utilizing a collaborative and consensus approach by working with Sales, Marketing and Customer Finance to obtain and ensure that current and accurate information is used for demand forecasts. • Providing input to the Supply Planning organization in developing inventory strategies on existing items, new products, and product phase-outs. • Benchmarking best practices on demand planning through APICS or other industry groups Demand Planner , Danone Dairy Eg Aug 2014 – Dec 2015 • Forecast the Baseline and Plan the demand on tactical and operational level. • Manage Production orders are met with the forecast. • Run Analysis on historical data with input from the marketing and sales to align with ROI calculations. • Ensure the consistency & development in forecasting methodology and tools. • Measure the continues improvement with the forecast accuracy. • Ensure production alignment with weekly forecasts.
Education
BSC in SupplyChain-Logistics
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2009 - Jan 2013 - 4 yr
High School - Thanaweya Amma
SLSJan 2009
Languages
English
FluentFrench
Beginner