Basic Info

Enas Wahdan

10 years

Cairo, Egypt

Master's Degree

Experienced

Work Experience

Senior Marketing Executive at Intercom

Experience Details

Senior Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

• Plan, develop and execute all events/activities related to customers and vendors.( Budgeting, preparing events annual plan, booking venues, catering, arranging marketing materials and giveaways, managing suppliers, attendees list, campaigns, managing vendors and partners contribution, social coverage for events, handling payments and events evaluations and feedbacks.
• Plan, develop and execute all social media aspects such as social media strategy calendar, competitive research, platform determination, messaging and audience identification, benchmarking, content concept and continuously improve by analyzing, monitoring social data/metrics, insights and best practices.
• Develop lead generation and nurturing model in cooperation with sales team
• Create, develop and execute compelling marketing campaign plans using all types of channels including direct mail, web/e-marketing, telemarketing, advertising to meet targets.
• Work collaboratively with the marketing manager in branding to maintain the brand vision in all marketing channels, budgeting and planning all marketing initiatives.
• Manage relevant budgets, tracking and processing invoices
• Responsible for the creation and production of marketing materials (ATL – BTL) with all stakeholders.
• Assist and handle some activities related to internal and external communication with HR team.
• Work closely and professionally manage third party suppliers – agencies, conference organizers and media.
• Utilize all vendors’ funds and marketing programs/activities to generate leads and achieve the corporate objectives.
• Develop a quarterly based marketing initiatives for each vendor
• Manage and maintain customers’ database, Identify key target audience and segmentation for events/campaigns.
• Assist the marketing manager in corporate website restructuring and manage the project, responsible for updating website content in regular basis.
• Deliver ROI for all activities, coordinate follow-up and monitor the results
• Develop reports for all managed marketing activities
• Manage public relations activities from reviewing, publishing and handling PR agencies.
• Assist in creating Go-to-Market plans for new products in corporation with development and sales team.
List of Managed Vendors: IBM, SAP, VMware, SmartStream, Symantec, Fortinet, F5, CISCO, VERITAS, Lenovo, ARBOR, SafeNet, AIRPATROL, AXIS, Brocade, Aruba, Legrand, XEROX, Esri, Ultracam, Itres, Terra Solid, Mapping Solutions, RIEGL, Phase One and MileStone.


Company Details

Intercom

Egypt

101-500 employees

Information Technology Services

www.intercom.com.eg

Dec 2012 to present (4 years)
Event Management/Social Media Marketing Freelancer at Freelance

Experience Details

Event Management/Social Media Marketing Freelancer

Marketing/PR/Advertising

Experienced (Non-Manager)

Event Management and Social Media Marketing
• "Responsible for revenue generation and also encouraging repeat business.
• Working closely with exhibition organizers, stand designers and contractors.
• Developing, implementing and managing events.
• Organizing trade fairs, conferences, away days, product launches.
• Managing all group rooms and banqueting processes and procedures.
• Liaising with clients at a high level.
• Overseeing procurement of catering, audiovisual, security & rental needs.
• Managing relationships with sponsors.
• Preparing delegate packs and promotional material.
• Maintaining a calendar of events for effective long term planning & management based on an industry market research.
• Supervising & coordinate the activities of personnel, subcontractors & vendors.
• Live coverage on social media and post reports for the whole project.
Social Media Marketing
• Plan, develop and execute all social media aspects such as social media strategy calendar, competitive research, platform determination, messaging and audience identification, benchmarking, content concept and continuously improve by analyzing, monitoring social data/metrics, insights and best practices
• Manage social media properties (Facebook, LinkedIn, Twitter, Instagram, etc.), including daily monitoring, posting, and content development.
• Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
• Moderate forums and chats, Initiate conversations through forums, twitter and postings.
• Prepare status reports on social media efforts and success rates.


Company Details

Freelance

Egypt

N/A

Marketing and Advertising

N/A

Dec 2010 to present (6 years)
Marketing Executive at Medical IT company

Experience Details

Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

Marketing Executive at Millensys reporting directly to the CEO

• Exhibitions and Events Management (International & Local), responsible for organizing events and all preparations details.
• Plan and manage all the details such as reservations, booth constructions, booth design, advertising materials, logistics, accommodations, trips and PR.
Examples: Arab Health in Dubai - Medica in Germany - RSNA in USA - JFR in France - ECR in Austria - JPR in Brazil and many other events and exhibitions in KSA - Libya - Algeria - Kenya - Nigeria - Jordan - Kuwait .. etc
• Research medical markets in the Middle East, Africa and Europe.
• Develop and manage the production of all marketing materials to be used in events “ brochures, flyers, giveaways, product catalogues and promotional CDs”
• Manage advertising agencies, vendors, partners and suppliers.
• Create project success stories and publish it within the largest medical online websites.
• Quality Assurance: Manage all activities related to quality assurance in order to comply with the ISO requirements, handling procedures with different teams and insure that it will meet the ISO standards, in addition to monitoring the whole process within the two parties “ certification body and the company”.
• Manage the CE marking process and FDA approval within the company.
• Loyalty Program, created the concept of the loyalty program in the company, developed the model and was responsible for the execution in coordination with different teams
• Plan and execute marketing campaigns
• Contact all commercial offices worldwide to get the support penetrating new markets or looking for partners.
• Handle partnerships with sales and management team.
• Arrange budgets related to marketing activities.
• Create the social media presence
• Represent the company in all Egyptian business development entities such as ITIDA, EITESAL, ExpoLink, and IMC, handle the whole process within the company, manage and generate funds to support the business.



Company Details

Medical IT company

Egypt

11-50 employees

Healthcare and Medical Services

N/A

Jul 2005 to Dec 2011 (6 years 5 months)

Achievements


- Established the social media presence in Facebook, Linkedin and Twitter to serve the work objectives and build the brand presence in social media, serving the business objectives so clients, competitors and potential segments can reach and know how we excel in the system integration field.

- Successfully managed more than 20 events that serve different sectors in order to enhance the customer experience and gain better engagement and after all for helping the sales team to achieve their target with gaining validated leads to work on it.
- Successfully handling 1Million+ budgets from partners' fund and managing their fund systems, creating the needed marketing mix and managing the fund operation from A to Z.
- Work with a different agencies in revamping the website as I went through assisting in writing the requirement documents and managing the whole project with the designers, content writers and directors to come up with an innovative website


Over the 10 years of my work experience I accomplished successfully more than 50 events worldwide.

Successfully in contribution with team members with a minimal supervision from the owners, I was the only responsible person in planning and executing all these events from A to Z.


Establishing a successful loyalty program to better know and followup our customers.
Managing the certification processes FDA , CE Mark and ISO
Writing success stories press releases.
Event Management in USA , UAE, France , Brazil, KSA, Libya, Morocco, Nigeria, Kenya, Germany and other countries



Volleyball team was a quiet good player. My MBA in Marketing

Education

MBA in Global Marketing

Education Details

MBA

Global Marketing

ESLSCA Business School, Egypt

A / Excellent / 85 -100%

International Marketing Integrated Marketing Communication Strategic Management Finance Economics Cross Cultural Communication Accounting Research Methodologies Qualitative and Quantitative

N/A

ESLSCA Business School
2008 - 2010
Technical Diploma in Mini MBA - Management

Education Details

Technical Diploma

Mini MBA - Management

Knowledge Academy, Egypt

A / Excellent / 85 -100%

N/A

N/A

Knowledge Academy
2006 - 2007
BSc of Commerce in Accounting

Education Details

BSc of Commerce

Accounting

Faculty of Commerce Cairo University, Egypt

C / Good / 65 - 75%

Accounting HR OB Business Economics Finance Cost accounting

N/A

Faculty of Commerce Cairo University
2000 - 2004
High School - Thanaweya Amma

High School Details

Thanaweya Amma

fajr al sabah school

Kuwait

2000

B / Very Good / 75 - 85%

N/A

fajr al sabah school
2000

Certifications

TOEFL
May 2011

Certificate details

TOEFL

May 2011

610 out of 660

N/A

N/A

ESLSCA

N/A

Certificate details

Master of Business Administration

Dec 2010

3.3 out of 4

N/A

N/A

ESLSCA

MBA in Global Marketing

Training and Courses

Training/Course Details

English

Oct 2007

British Council

N/A

Training/Course Details

Mini MBA

Jun 2007

Knowledge Academy

Mini Mba in Management

Training/Course Details

Internet Marketing

Jun 2009

Egypt Web Academy

SEO and internet Marketing methods

Training/Course Details

Online Marketing Fundamentals

Oct 2016

LinkedIn

https://www.linkedin.com/learning/online-marketing-fundamentals

Training/Course Details

E- Business Diploma

Nov 2016

Alison

https://alison.com/courses/Diploma-in-E-Business/content

Training/Course Details

Web Design Diploma

Nov 2016

Alison

Fundamentals in web design

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Profile Skills and Keywords

AccountingArabicChallengesDigital MarketingE- Business DiplomaEnglishEvent ManagementEvent Management/Social Media Marketing FreelancerEvent ManagemetEvent PlanningGlobal MarketingHard WorkerHealthcare And Medical ServicesInformation Technology ServicesInitiativeInteractiveInternetInternet MarketingLearning New ThingsMBAMarketingMarketing And AdvertisingMarketing ExecutiveMaster Of Business AdministrationMicrosoft OfficeMini MBAMini MBA - ManagementNew PlacesOnline Marketing FundamentalsOrganizerPublic RelationSelf DevelopmentSenior Marketing ExecutiveSocialSocial MediaSocial Media MarketingTOEFLTechnologiesTravelingTurkishVolleyballWeb Design Diploma

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Turkish

Turkish

: Beginner

: Beginner

: Intermediate

: Beginner

Tools and Technologies

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

More than 7 years

Event Planning

Event Planning

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

5-7 years

Fields of Expertise

Event Planning

Event Planning

: Expert

: Extreme - I love it!

:

5-7 years

Internet Marketing

Internet Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Event Managemet

Event Managemet

: Expert

: Extreme - I love it!

:

More than 7 years

Public Relation

Public Relation

: Advanced

: Extreme - I love it!

:

5-7 years

Digital Marketing

Digital Marketing

: Advanced

: Extreme - I love it!

:

5-7 years

Social Media Marketing

Social Media Marketing

: Intermediate

: Extreme - I love it!

:

5-7 years

Key Skills

Hard worker, Initiative, Organizer, Social, Interactive

Online Presence

http://www.linkedin.com/profile/view?id=49934445&trk=tab_proewahdanhttp://www.linkedin.com/profile/view?id=49934445&trk=tab_pro

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