Basic Info

Muhammad usman ahmed

8 years

Kampala, Uganda

Doctorate Degree

Manager

Work Experience

Marketing manager at Aim group

Experience Details

Marketing manager

Marketing/PR/Advertising

Manager

Manage sales, marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments:

● Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $1.2M (2015) to a projected $4.5M by 2019 year-end.
● Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $1.4M in annual sales.
● Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
● Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs ahead of the curve.
● Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.


Company Details

Aim group

Kampala, Uganda

101-500 employees

Automotive, Import and Export , Wholesale Trade

N/A

Apr 2015 to present (2 years 4 months)
Marketing manager at General petoleum GMBH

Experience Details

Marketing manager

Marketing/PR/Advertising

Manager

Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Selected Accomplishments:

● Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
● Closed new accounts as a member of business-development team, including a $1.5M win with Future Company and a $1.2M win with AJM Co Ltd.
● Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.
● Preparing, planning and project managing the publication of all publicity material to maximise brand promotion.


Company Details

General petoleum GMBH

Germany

More than 1000 employees

Oil and Gas

N/A

Apr 2012 to Apr 2015 (3 years)
Marketing associate at Akzo no el

Experience Details

Marketing associate

Marketing/PR/Advertising

Experienced (Non-Manager)

Generated products and services to commercialize for customers. Oversee development of advertising, public relations and marketing communications to meet objectives. Worked with product management team to ensure the efficiency of process

Selected Accomplishments:

● Managed all corporate marketing functions with budget of $2M, including brand Management, Product launch, advertising, marketing collateral & events.
● Led design of new packaging that utilized cheaper & environment friendly materials saving $50k costs.
● Established new social media team including Content Developers, Media technicians that grew company's web presence and global brand awareness by 36%.
● Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and


Company Details

Akzo no el

Islamabad, Pakistan

501-1000 employees

Arts and Crafts

N/A

Nov 2010 to Mar 2012 (1 year 4 months)
Customer relations manager at National fertilizer marketing limitd

Experience Details

Customer relations manager

Marketing/PR/Advertising

Experienced (Non-Manager)

Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative team. Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.

Selected Accomplishments:

● Created and developed new innovative ways to communicate the company message to their existing customers enhanced sales up to $400k to $900k + initial contracts.
● Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).
● Created marketing campaigns and working with the company's external PR agency to see them executed that resulted 18%.


Company Details

National fertilizer marketing limitd

Islamabad, Pakistan

501-1000 employees

Chemicals

N/A

Aug 2008 to Nov 2010 (2 years 3 months)

Education

Development studies in industrialization, communication

Education Details

Development studies

industrialization, communication

KAMPALA INTERNATIONAL UNIVERSITY, Uganda

B / Very Good / 75 - 85%

Industrialization, communication, economy

N/A

KAMPALA INTERNATIONAL UNIVERSITY
2017 - 2019 (Expected)
International relations in IR

Education Details

International relations

IR

Quaid-i-Azam University Islamabad, Pakistan

B / Very Good / 75 - 85%

international economy, international organisations,

N/A

Quaid-i-Azam University Islamabad
2006 - 2008

Certifications

IELTS
Mar 2014

Certificate details

IELTS

Mar 2014

7.5 out of 9

N/A

N/A

British

N/A

Training and Courses

Training/Course Details

stress management

Aug 2011

ISO

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

AnalyticalArabicArts And CraftsAutomotiveChemicalsCommunicatorCorporate MarketingCreativeCustomer Relations ManagerEnglishIELTSIRImport And ExportIndustrialization, CommunicationLeaderMarket ReseachMarketingMarketing AssociateMarketing ManagerMs OfficeNegotiatorOil And GasPublic & Media RelationsQuarkReadingResearchSales Collateral & SupportSpssStress ManagementTravellingUrduWeb Writing & DesigningWholesale Trade

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Beginner

: Beginner

: Beginner

Urdu

Urdu

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

ms office

ms office

: Expert

: Extreme - I love it!

:

5-7 years

web writing & designing

web writing & designing

: Advanced

: Extreme - I love it!

:

3-5 years

quark

quark

: Intermediate

: Extreme - I love it!

:

3-5 years

spss

spss

: Intermediate

: High

:

More than 7 years

Fields of Expertise

corporate marketing

corporate marketing

: Expert

: Extreme - I love it!

:

5-7 years

market reseach

market reseach

: Expert

: Extreme - I love it!

:

3-5 years

public & media relations

public & media relations

: Expert

: Extreme - I love it!

:

5-7 years

sales collateral & support

sales collateral & support

: Advanced

: Extreme - I love it!

:

5-7 years

Key Skills

Analytical, Leader, Communicator, Negotiator, Creative

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