Basic Info

Maickel Nassif

12 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Area manager Modern trade at Trans Business for Trading and distribution (distributor for Philip Morris international in Egypt

Experience Details

Area manager Modern trade

Sales/Retail

Manager

✓ Developing productive long term relationships and strategies with customers.
✓ Closely cooperating with the weighted and potential customer like (Carrefour, spinney’s, metro, On the run, Total, Emirate miser, Quick 24, Alfa market and army).
✓ Regular update on market information relating to competitor activities, pricing and demand to provide inputs for the development of strategic sales plans.
✓ Market visit to customer on regulator schedule to strengthen relationship and ensure the continuation of contracts and get the first deal in advance.
✓ Push to generate more of sales by identifying new three cash routs (petrol stations and specialist) to reach better market distribution.
✓ Responsibility to achieve the yearly target assigned for the market allocated as per the budget to achieve profitability for the business
✓ Closely cooperating with other departments involved with my department like finance, fleet, legal, routing, and I.T.
✓ Manage customer credit and payment in all Egypt.
✓ Develops and executes effective HORECA account-specific Sales programs and work closely with marketing team in the contracts, marketing activation and M.M in the outlets, and make new deals with hotels like (Marriott, Hilton, intercontinental, Fairmont, and more....).
✓ Analyze sales data to recommend, implement and administer methods and procedures to enhance the sales improvement of the Company.
✓ Manage 13 accounts managers (7 Cairo & Giza and 2 in Alexandria, 1 Hurghada , 1 sharm el sheikh , 1 Delta , 1 HORECA Cairo)


Company Details

Trans Business for Trading and distribution (distributor for Philip Morris international in Egypt (multinational)

Egypt

N/A

FMCG

N/A

Sep 2014 to Jul 2017 (2 years 10 months)
Area Sales Manager at Trans Business for Trading and distribution (distributor for Philip Morris international in Egypt

Experience Details

Area Sales Manager

Sales/Retail

Manager

✓ Develop sales and marketing strategies to drive sales growth in the area.
✓ Develop and manage an efficient distribution network, which consists of a 4200 outlets to improve sales performance.
✓ Manage the sales team, which consists of a 35 sales Rep and 6 sales supervisor for sales growth and revenue enhancement which reach 6 million daily.
✓ Coordinate with Zonal Sales Manager and the fleet, finance, Warehouses, HR, legal departments and all top management to enhance sales performance.
✓ Provide timely feedback to the sales personnel regarding their sales performance.
✓ Provide trainings, educational workshops and challenging opportunities for enhancing career growth of employees.
✓ Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieve in the area.
✓ Develop and implement distribution plans for a geographical district, which meets the objectives and targets of the regional Trade marketing, & Distribution plan and is in line with brand strategy and the needs of the trade.
✓ Keep Area Sales Supervisors fully informed through formal and informal communication at all times of objectives, progress and future action plan.
✓ Supporting and following up on People, Tools, and Processes that are available in the branch to ensure effective utilization of these resources for achieving Customer Satisfaction in the area.


Company Details

Trans Business for Trading and distribution (distributor for Philip Morris international in Egypt (multinational)

Egypt

N/A

FMCG

N/A

Mar 2014 to Sep 2014 (6 months)
Giza wholesale manager at Cocacola

Experience Details

Giza wholesale manager

Sales/Retail

Manager

N/A


Company Details

Cocacola (multinational)

Giza, Egypt

More then 1000 employees

Food and Beverage Production

N/A

Feb 2013 to May 2013 (3 months)
Sector Manager at British American Tobacco Egypt (BAT) {FMCG}

Experience Details

Sector Manager

Sales/Retail

Manager

 Sector Manager (2009 to 5/2012)

 I built a project of the government and army.

 Included agreements, contracts, ways of dealing, credit limit, methods of payment, budget, bonus and Merchandising material, With management credit around 2 million L.E monthly.

 Where market share has increased to become the leader in that sector.

 Develop and implement the sector trade marketing and distribution plan which meets the objectives of the regional trade marketing and distribution plan which is in line with brand strategy and the needs of the trade.

 Manage the implementation of account plans for merchandising and promotion in the outlets; ensure availability and visibility of the product through effective management of point of purchase.


 Manage the productivity & cost optimization of the area (trade spend effectiveness in the area).

 Ensure that area team and trade partners are well-trained and aligned with BAT’s International Marketing Standards and all Corporate Guidelines.

 Work closely to the Regional Manager to adapt trade programmes developed by the Business Development Manager to the area’s reality.


 Sales supervisor (From 2007 to 2009)

 Identify area priorities, weaknesses and opportunities by collating and analyzing data on market dynamics, trade marketing status, existing and own competitor's materials, & trade promotions.
 Manage all the classification of all outlets that either sell tobacco products or attract key target consumers (ASU30) (adult smoker under 30) including the ability to match the image of the outlet and consumer with the brand image.
 Managing a team of 5 distribution reps covering 1200 customer with overall budget around 30,000 $ / Month, Providing the Appropriate on-job coaching, training, motivation and staff development in order that trade marketing and distribution representation is superior to the competition in respect of both core and added value services.
 Keep Representatives fully informed at all times of objectives, progress and future action plan in order that effective planning and in-market activities can be implemented.
 Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
 Provide trade marketing and distribution with information and reports on performance and accounts to ensure that the Regional Manager, the key account handlers and the Brand Marketing team are fully informed at all times.

 Trade marketing and distribution (3/ 2005 to 2007)
 Achieve trade coverage, visit frequency and outlet visit plan in order to maximize route effectiveness and efficiency.
 Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market.
 Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.
 Ensure that price is in line with the company strategy.
 Gain customer participation in Trade and Consumer promotions, placement of merchandising materials, optimization of product positioning and impact “face on” display in line with the company’s space Plano grams in order to maximize brand awareness and visibility.


Company Details

British American Tobacco Egypt (BAT) {FMCG} (multinational)

Cairo, Egypt

101-500 employees

Food and Beverage Production, Retail

N/A

Mar 2005 to Jun 2012 (7 years 3 months)
Sales Supervisor at Hilton Sharm Dreams vacation club

Experience Details

Sales Supervisor

Sales/Retail

Manager

 Managing a team of 7 sales reps to achieve the targets, problem-solving and training the team to raise their skills.

 Close the deal with customer and make him satisfied.


Company Details

Hilton Sharm Dreams vacation club (multinational)

Cairo, Egypt

51-100 employees

Travel and Tourism

N/A

Apr 2004 to Oct 2004 (6 months)
Eastern area manager at Talal Ajaj Corporation

Experience Details

Eastern area manager

Sales/Retail

Manager

 Eastern area manager

 Responsible for the management 6 stores (accessorize, makeup, cosmetics and beauty) in the eastern region of Saudi Arabia.

 Identify the area priorities, weaknesses and opportunities by collating and analyzing data on market dynamics and put the strategic and marketing plan for the area, existing and own competitor's materials and customer satisfaction in the stores.

 Contracts with malls and agreements with international companies at points of sale in our stores like Christian Dior, Chanel for Makeup, cosmetics and beauty.

 Selecting the latest fashion appropriate to the seasons in the shops.

 Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for the area.

 Manage an efficient and effective area team through on-job training, motivation and staff development in order to deliver brand and trade programmes that are superior to the competition.

 Minimize commercial risks in the area.

 Manage financial accounts and assets for the area to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.


Company Details

Talal Ajaj Corporation

Saudi Arabia

51-100 employees

Retail

N/A

Mar 2002 to Jun 2003 (1 year 3 months)
Sales supervisor at Unionaire for air condition

Experience Details

Sales supervisor

Sales/Retail

Manager

 Sales supervisor

 Managing a team of 5 sales reps to achieve the targets, problem- solving.

 Planning, organizing, leading, and controlling the team and other resources to achieve organizational goals effectively and efficiently, and training the team to raise their skills.

 Establish close working relationships with the customer in order to gain high levels of support and loyalty to build a professional network to the team.

 Develop and control credit risk directives for the team according to guidelines set by company and the sales manager.

 Showroom manager

 Responsible for Nasr City showroom through organizing, Image, sales rep performance, customer need and customer satisfaction, close the deals and coaching the team


Company Details

Unionaire for air condition

Cairo, Egypt

101-500 employees

Retail

N/A

May 2000 to Feb 2002 (1 year 9 months)

Education

MBA in Global Management

Education Details

MBA

Global Management

ESLSCA Business School, Egypt

A / Excellent / 85 -100%

Global Management

N/A

ESLSCA Business School
2010 - 2012
B.S.C Faculty of commerce in Accounting

Education Details

B.S.C Faculty of commerce

Accounting

Zagazig University, Egypt

C / Good / 65 - 75%

N/A

N/A

Zagazig University
1995 - 1999
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Ramses school

Egypt

1995

C / Good / 65 - 75%

N/A

Ramses school
1995

Certifications

MBA
Mar 2013

Certificate details

MBA

Mar 2013

N/A

N/A

N/A

N/A

Training and Courses

Training/Course Details

Sales + Marketing + MXS

Mar 2012

BAT Company

N/A

This profile is fresh!
Last update was today

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Profile Skills and Keywords

AccountingArabicArea Manager Modern TradeArea Sales ManagerBrands And Packages, Handling ObjectionBritish American Tobacco Egypt (BAT) {FMCG}Business DevelopmentCocacolaEastern Area ManagerEnglishFMCGFood And Beverage ProductionGiza Wholesale ManagerGlobal ManagementHilton Sharm Dreams Vacation ClubInitiativeInnovativeMBAManaging Key AccountsMicrosoft WIN 2000, WINS XP & WIN 7My Friends And My FamilyMy WorkNegotiation Skills, Pre-sales Program, Rerouting Skills, SellingOrganizerPlannerProblem SolverRetailSalesSales + Marketing + MXSSales SupervisorSector ManagerTrans Business For Trading And Distribution (distributor For Philip Morris International In EgyptTravel And Tourism

Self-assesed Skills

Languages

English

English

: Advanced

: Advanced

: Advanced

: Advanced

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft WIN 2000, WINS XP & WIN 7

Microsoft WIN 2000, WINS XP & WIN 7

: Advanced

: High

:

5-7 years

Fields of Expertise

Negotiation Skills, Pre-sales Program, Rerouting skills, selling

Negotiation Skills, Pre-sales Program, Rerouting skills, selling

: Advanced

: High

:

More than 7 years

Managing Key Accounts

Managing Key Accounts

: Advanced

: Extreme - I love it!

:

1-3 years

Brands and Packages, Handling Objection

Brands and Packages, Handling Objection

: Intermediate

: Extreme - I love it!

:

1-3 years

Key Skills

Planner, Initiative, Organizer, Problem Solver, Innovative

Online Presence

Maickel GamilNamickel2003@hotmail.comNamickel2003@hotmail.com

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