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kareem sayed Basiony

Food&Beverage, Key-Account , HORECA, B2B Business

Haram, Giza, Egypt

Work Experience

  • Key Account Sales ManagerFull Time

    EasyCare

    Oct 2020 - Present -4 yrs, 8 months

    Egypt , Cairo

    • Job Details:1- Manage relationships with top 30 retailers such as (Spinneys, Samy Salam ,Gamal Salam, Hyper One ,El-Rayah,Mahalawy,Etc) including growing sales of existing products , new product introduction ,pricing ,contract and receivables management. 2-Plan and forecast the annual Key Accounts plan and business plan for the assigned Customers, new product launches & list of products, sales/ performance/ profitability, forecasting, promotional campaign planning and execution for increasing Brand visibility. 3-Manage sales team consist of 4 sales Reps and supervisor to achieve monthly target 1.2 le million. Track daily sales routes and visits to ensure that all SKUs are available at all the branches of all key-Retails all the time. 4-Monitor trade pricing and competitors activities .follow up the customer’s payment and collection.
  • HORECA Channel ManagerFull Time

    Misrcafe

    Mar 2016 - Oct 2020 -4 yrs, 7 months

    Egypt , Cairo

    • Job Details:1-This sector served instant coffee products named Misr Cafe by leading sales supervisor and 2 sales Reps to reach the target areas in (Cairo, Hurghada, Sharm El Sheikh). 2-I have a success story .When I was nominated to manage the HORECA sector, the sector was achieving almost 300,000 EGP irregularly. Accordingly, I have created a development plan for the sector by hiring a supervisor, assigned dedicated truck that delivers the goods and initiate new business to enrich customer database, opening other channels like social clubs,schools,universities.and set up pricing structure with flexible credit policy, and apply discounts according to the monthly withdrawals. Which is reflected positively in the sales liner progress and after 6 months we achieved One million on monthly basis. 3-Consolidates and analyzes team monthly sales achievements and prepares monthly sales reports highlighting actual versus forecast , providing recommendations for improved performance (if needed) 4-Conducts sales calls to Key Customers and provides them with creative solutions to finance their purchase. 5-Prepares the yearly Sales and Collection plan with the coordination with sales team and submits to the Group Commercial Director for approval. 6- Identifies new sales leads and expands coverage for the product.
  • Operational and Logistics ManagerFull Time

    Galal Karawi

    Oct 2014 - Mar 2016 -1 yr, 5 months

    Egypt

    • Job Details:Job Description: 1-Conducts employee orientation, introducing personnel, payroll, policies and procedures, employment benefits, hours of work, schedules, And time off Samsung & Lenovo sales force. 2-Establish and manage relations with Distributors, Retailers, Samsung & Lenovo management board, and sales force. 3- Oversee and monitor availability of stock to reduce shortages. 4-Ensure effective and timely implementation of all Logistics daily operational goals and preparing (Daily sales-out reports , Monthly activities reports , Commission reports , Evaluation & Performance reports). 5-Follow up on the promoters daily operational details , Solve in-store problems, Coaching managing supervisors. 6-Build and maintain strong customer relationship through regular meetings and communications. 7-Provide direction and guidance to internal teams to achieve performance targets. 8-Maintain clear and accurate operations documents/procedures for reference purposes. 9-Identify problems in operations process and resolve them in quickly and timely manner.
  • Marketing ExecutiveFull Time

    EgyptInnovate

    Mar 2010 - Oct 2014 -4 yrs, 7 months

    Egypt , Giza

    • Job Details:Job Description: 1-Member of intel team & Supervisor of retail campaigns ( Carrefour , Compume , Computer shop ). 2-focus staff meetings to offer administration with information and proposals regarding the distribution , Design , promotion, and pricing . 3-Expand and apply events for recognizing advertising requirements . 4-prepare analytical reports for Shelf-share, sales growth, vendors sell-out, Market trends, and business recommendations . 5-Research activities to identify customer preferences and attitudes and to enhance products and services . 6-check and evaluate numerical data to forecast future advertising trends
  • Education

    • Faculty Of Commerce in Accounting

      Cairo University (CU)

      Jan 2007 - Jan 2011 - 4 yr

    • High School - Thanaweya Amma

      Orman High School

      Jan 2007 

    Skills

    • Microsoft Word
    • Microsoft Excel
    • Retail
    • Microsoft Powerpoint
    • Customer Service
    • Marketing
    • Marketing
    • FMCG Sales

    Languages

    • English

      Fluent

    Training & Certifications

    • Online IELTS Academic Test Preparation

      The University of Queensland Australia ·2017
    • Online operation management

      Kellogg school of Management, Northwestern University·2016
    • Online Statistics for Business

      Indian Institute of Management Bangalore (IIMB) .·2016
    • Online Conversational English

      Tsinghua University Beijing·2015
    • Intel training program

      Intel Egypt·2010
    • Sales diploma

      Canadian office·2008
    • Stock market

      Cairo University·2007
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