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Karim Mohammed Awadallah

Country Manager | Levant at Americana Group

Nasr City, Cairo, Egypt

Work Experience

Americana Group

  • Country Manager | LevantFull Time

    Jan 2019 - Present -6 yrs, 5 months

    Egypt

    • Job Details:•Oversaw six distributors across four countries to certify fulfillment of perfect store and right store fundamentals. •Supervised P&L, monthly forecasting, and trend spends for both assignments, concurrently managed distributor relations. •Prospect for potential new clients and turn this into increased business •Ensured continuity of business through economic crisis in Lebanon & Tunisia •Established integrated business planning culture with distributors via monthly forecast session to align on YTG volumes and ensure maximum forecast error of 5%

  • Category Manager | Table Olives & Olive Oil CategoryFull Time

    May 2012 - Dec 2019 -7 yrs, 7 months

    Egypt , Cairo

    • Job Details:•Develop & manage an assigned product line from conceptual stages through life cycle to optimize profit and marketing, financial and pre-set strategies/ objectives. •Supervise & monitor the implementation of brand initiatives including planning, team meetings and their proper documentation. Properly document and analyze the plans and the subsequent impact of the marketing campaigns. •Seek & enhance product improvements to meet market needs and profit plan for the category. •Drive the development and launch of new products with a cooperation with brand management team •Lead the development and analysis of consumer and trade knowledge on category. •Seek & enhance product improvements to meet market needs and profit plan for the category. •Ensure elaborate monthly sales forecasting in collaboration with National Regional Sales Managers

  • Brand Manager | cheese CategoryFull Time

    Apr 2010 - Apr 2012 -2 yrs

    Egypt , Giza

    • Job Details:- Develop long & short term marketing strategies for Greenland products based on solid market understanding - Develop Products marketing plans based on set strategies (A & M budget) - Conduct regular analysis of sales & define action plan - Prepare monthly, quarterly and annual reports and budget revisions. - Lead the dissipation of marketing knowledge & marketing plan to the sales team - Ensure elaborate monthly forecasting n collaboration with National Regional Sales Managers - Lead the Development & analysis of consumer & Trade knowledge on Greenland products - Lead the development of consumer insights & the subsequent business strategies - Lead the implementation of brands initiatives including panning, team meeting and their proper documentation. - Properly document and analyze the plans and subsequent impact of the marketing campaigns

  • Senior Brand ManagerFull Time

    ARMA for Food Industries

    Aug 2006 - Mar 2010 -3 yrs, 7 months

    Egypt , Cairo

    • Job Details:•Setting and Achieving Crystal (mother brand) target in terms of volume, market share, and profit. •Assist in Identifying short/medium term strategy of Crystal in light of the long term strategy of the category. •Managing/Supervising the management of the marketing mix of the Crystal. •Handling all the pre-launch of (Crystal) a new brand with an integrated marketing communication perspective including product development. •Discovering new opportunities in the Oils market and propose methods for capitalizing on them. •Assessing of the achievements of the brand targets in light of their strategic direction and recommendation of next steps through business review & plan. •Assist in formulating brand pricing and support policy to meet financial objectives and profit in accordance with Cost Accounting department. •Supervising the TV production and assist the agency in story board

  • Assistance Brand Manager Full Time

    ARMA for Food Industries

    Aug 2005 - Jul 2006 -11 months

    Egypt , Cairo

    • Job Details:•Brand strategy reviewing and updating •Supervising the research in local market to study the real factor affecting the sales •Handling all product quality issue in accordance with quality department, R&D and technical department •Supervising and Managing the outdoor, TV, radio and magazines campaigns to achieve its efficiency goals in light of short term strategy •Supervising T.V. Production •Monthly meeting with advertising agency to discuss the brands situation and the competitors brand’s status to be able in reducing the efficiency activity for the competitors

  • Marketing AssistanceFull Time

    ARMA for Food Industries

    Feb 2005 - Aug 2005 -6 months

    Egypt , Cairo

    • Job Details:•Assist in new product launches •Involve to facilitating promotional activities •Work closely with suppliers/adverting agencies to manage the roll out of campaigns across this category •Heavily involved in all aspects of the portfolio, and having exposure across the full marketing mix. •Analyze the Oils market through the retail audit and provide a feedback to grow or maintain the market share of the company

    • Education

    • Bachelor's Degree in Accounting - English Section

      Mansoura University

      Jan 2000 - Jan 2004 - 4 yr

    • High School - Thanaweya Amma

      El Rowad

      Jan 2000 

    Skills

    • Brand Managment
    • Microsoft Office
    • Management
    • Microsoft Word
    • Microsoft Powerpoint
    • Business Analysis
    • Microsoft Excel
    • Strategic Planning
    • SAP

    Languages

    • Arabic

      Fluent

    • English

      Advanced

    Training & Certifications

    • eCornell - Consumer Insight Stragtegy

      eCornell·2016

    • Export Processes Programe

      Hpa·2014

    • Sales and Marketing

      AUC·2009

    • E-Marketing

      AUC·2006
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