Basic Info

Mahmoud Abou Senna

6 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Barand Manager ( Panasonic) at Misr Trade & Investment Company (MTI)

Experience Details

Barand Manager ( Panasonic)

Marketing/PR/Advertising

Manager

-Setting Marketing plans and strategies for the brand.
-Identifying tactics to achieve goals.
-Set marketing budgets for the brand.
-Preparing marketing Calendars.
-Monitor budget through the execution arms (Marcom – Events – New Media – Research).
-Monitoring the marketing activities “Supervision”.
-Conduct researches & market surveys.
-Responsible on achieving the annual sales target of the brand.
-Sort of trade marketing could be required
-Daily operation work (day to day in conjunction with the other dept. i.e. Sales and Operations) .


Company Details

Misr Trade & Investment Company (MTI)

Cairo, Egypt

501-1000 employees

Manufacturing, Consumer Electronics , Wholesale Trade

www,mtiholding.net

Nov 2015 to present (1 year 1 month)
Senior Marketing Executive at Al Maalim International Company for general supplying and control systems ( AIC-EG )

Experience Details

Senior Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
-Initiate market research studies and analyze their findings.
-Conduct economic and commercial surveys to identify potential markets for products and services.
- Consult with product development personnel on product specifications such as design, color, and packaging.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.


Company Details

Al Maalim International Company for general supplying and control systems ( AIC-EG )

October 6th city, Egypt

11-50 employees

Security and Surveillance

www.almaalim-eg.com

Aug 2014 to Oct 2015 (1 year 2 months)
Marketing Specialist at Bernasos Group

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

- Develop and execute marketing programs to promote the company's brand.
- Attend trade shows.
- Create advertisements, webcasts, websites, and direct mail.
- Enforce brand marketing guidelines in trademarks, logos, and publications.
- Measure success of various marketing campaigns.
- Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
- Develop and execute brand management plans.
- Create and enhance agency and partner relationships.
- Develop and implement media planning, buying, and innovation strategies.
- Provide design and direction for collateral, web, product packaging, and other visual communications media for the company


Company Details

Bernasos Group

6th of October City, Egypt

501-1000 employees

Retail

www.bernasos.com/

Jan 2014 to Jul 2014 (6 months)
Marketing Coordinator at El-Araby Group

Experience Details

Marketing Coordinator

Marketing/PR/Advertising

Experienced (Non-Manager)

Preparing marketing reports by collecting, analyzing, and summarizing sales data.
Researching competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Planning meetings and trade shows.
Supports sales staff by providing sales data, market trends, forecasts, account analyses and new product information.


Company Details

El-Araby Group

Cairo, Egypt

More then 1000 employees

Electronics and Semiconductors

www.elarabygroup.com/

Apr 2010 to Dec 2011 (1 year 8 months)
Training Coordinator at (IACT) International Academy for consultation and training

Experience Details

Training Coordinator

Marketing/PR/Advertising

Experienced (Non-Manager)

Coordinating with clients on event details.
Marketing,planning and execution of regular training programs.


Company Details

(IACT) International Academy for consultation and training

Dokki, Egypt

11-50 employees

Education

N/A

Oct 2009 to Mar 2010 (5 months)
Corporate Sales Executive at Mobinil

Experience Details

Corporate Sales Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

Building business by identifying and selling prospect.
Maintaining relationships with clients.
Researching and analyzing sales options.
Preparing reports by collecting, analyzing, and summarizing information.
Maintaining quality service by establishing and enforcing organization standards


Company Details

Mobinil

zamalek, Egypt

More then 1000 employees

Telecommunications

www.mobinil.com

Oct 2008 to Sep 2009 (11 months)
Customer Service at Vodafone

Experience Details

Customer Service

Customer Service/Support

Experienced (Non-Manager)

Responsible for answering customer’s inquiries.
Keep up to date with the products and services offering.


Company Details

Vodafone (multinational)

Maadi, Cairo, Egypt

More then 1000 employees

Telecommunications

www.vodafone.com.eg

Apr 2007 to Sep 2008 (1 year 5 months)

Education

BA in Accounting

Education Details

BA

Accounting

Cairo University, Egypt

Not specified

N/A

N/A

Cairo University
2005 - 2011

Training and Courses

Training/Course Details

Marketing Management

Aug 2011

AUC

Foundation Certificate

Training/Course Details

Marketing Management

Jul 2012

AUC

Career Certificate

Training/Course Details

Marketing Diploma

May 2011

Governors

N/A

Training/Course Details

Marketing Analysis

Apr 2011

Leadership & management development center

N/A

Training/Course Details

Photoshop

Dec 2009

IACT

N/A

Training/Course Details

English Course

Feb 2009

AUC

N/A

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Last update 1 days ago.

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Profile Skills and Keywords

AccountingAdobe PhotoshopAnalysisArabicBarand Manager ( Panasonic)Business DevelopmentCommunication SkillsComputer SkillsConsumer ElectronicsCorporate Sales ExecutiveCustomer ServiceCustomer ServicesEducationElectronics And SemiconductorsEnglishEnglish CourseHTMLICDLInternetManagementManufacturingMarketingMarketing AnalysisMarketing CoordinatorMarketing DiplomaMarketing ManagementMarketing SpecialistMicrosoft OfficeNetworksPhotoshopPlanningRetailSalesSecurity And SurveillanceSenior Marketing ExecutiveSupportTelecommunicationsTraining CoordinatorVodafoneWholesale Trade

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Advanced

: Advanced

: Advanced

: Advanced

Tools and Technologies

Computer Skills

Computer Skills

: Expert

: Extreme - I love it!

:

More than 7 years

Networks

Networks

: Expert

: Extreme - I love it!

:

5-7 years

ICDL

ICDL

: Expert

: High

:

3-5 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Planning

Planning

: Advanced

: Extreme - I love it!

:

1-3 years

Analysis

Analysis

: Advanced

: Extreme - I love it!

:

1-3 years

Business Development

Business Development

: Advanced

: High

:

1-3 years

Communication Skills

Communication Skills

: Advanced

: High

:

5-7 years

Microsoft Office

Microsoft Office

: Advanced

: Extreme - I love it!

:

1-3 years

Customer Service

Customer Service

: Advanced

: High

:

1-3 years

Sales

Sales

: Advanced

: High

:

Less than 1 year

Management

Management

: Intermediate

: Extreme - I love it!

:

1-3 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: Extreme - I love it!

:

1-3 years

HTML

HTML

: Beginner

: Medium

:

Less than 1 year

Fields of Expertise

marketing

marketing

: Advanced

: Extreme - I love it!

:

3-5 years

sales

sales

: Advanced

: High

:

1-3 years

customer services

customer services

: Advanced

: High

:

1-3 years

training coordinator

training coordinator

: Intermediate

: High

:

1-3 years

business development

business development

: Intermediate

: High

:

1-3 years

Online Presence

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