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Eman Ahmed Mousa

Social media specialist

Cairo, Egypt

Work Experience

  • Growth MarketerFull Time

    Appgain

    Nov 2021 - Present -3 yrs, 9 months

    Egypt , Giza

    • Job Details:Job Description • Study company's products and understand them inside out. • Plan and Execute Growth Strategies and Experiments over Omni channel Marketing channels like email • Plan and Execute PPC campaigns over Google Ads, Facebook, and other PPC • Channels. • With an implement, test, and measure mindset, you identify practical marketing Strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition. • Own growth numbers for your projects and work closely with different team members to execute and achieve growth goals. • Create and manage inbound marketing campaigns via different channels • Manage, and analyze the visitor, user growth, and conversion figures in digital channels and products.
  • Senior media buyerFull Time

    Dottopia

    Apr 2021 - Oct 2021 -6 months

    • Job Details:• Creating and planning a variety of campaigns across a range of digital channels ( Facebook - LinkedIn - Twitter - Instagram - Snapchat - Google Ads ) • Overseeing existing campaigns and optimize them • Making creative suggestions for campaigns designs landing pages • Producing detailed analysis and reports of campaigns & assigned accounts. • Creating and planning a variety of online advertising campaigns using different digital platforms. • Overseeing existing campaigns and optimize its ROI • Analyze, optimize campaigns on daily basis if needed • Track, report, analyze and optimize all digital marketing campaigns and their spend (PPC, Display, SEO, Affiliates, Social Media, Email, Video ...) to ensure effective ROI and reach Campaigns objective • Suggest and develop creative concepts for campaign/landing page artworks if needed • Develop digital proposals and strategy presentations • Craft landing pages and lead generation forms for our content to distribute through relevant paid Campaigns.
  • Content WriterFreelance / Project

    Fekra Events

    May 2019 - Feb 2020 -9 months

    Saudi Arabia , Khobar

    • Job Details:- Write all the website news and articles (Arabic and English) - Write all the materials proposed to the clients (Translation) - Co-operate with the team with social media works.
  • Digital Marketing SpecialistFull Time

    eMarketing Egypt

    Apr 2019 - Present -6 yrs, 4 months

    Egypt , Cairo

    • Job Details:- Understanding customers' diverse, specific business needs and applying product knowledge to meet those needs - Coordinating company staff to enhance the e-marketing requirements. - Participating in creating and evaluating company online products. - Developing and maintain social media accounts on Twitter, Facebook, YouTube, LinkedIn, and Instagram. - Launch CPC or CPM campaigns to meet the client’s objectives. - Create creative content ideas for social media accounts. - Drive traffic to websites using a variety of methods. - Participating in SEO activities. - Supporting the top management with the updating industry trends.
  • Education

    • College Diploma in Digital Marketing

      Integrated Marketing Foundation

      Jan 2017 - Jan 2018 - 1 Year

    • Bachelor's Degree in Italian language

      Cairo University (CU)

      Jan 2012 - Jan 2016 - 4 yr

    • High School - Other

      El Awkaf secondary shool

      Jan 2012 

    Activities

    • Arabic Content writer at Ma3adi El Baramil

      Volunteering

      Jan 2018 - Aug 2018 -7 months

    • Translation poems from Italian to Arabic at Italian institute of culture

      Volunteering

      Feb 2015 - Feb 2015 

    Skills

    • Media Buying
    • Google Adwords
    • Google Analytics
    • CPC
    • Media Planning
    • media planner
    • Social Media
    • Marketing
    • Microsoft Word
    • Microsoft Powerpoint
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    Languages

    • Arabic

      Fluent
    • Italian

      Fluent
    • English

      Intermediate

    Training & Certifications

    • Web development diploma (Front-end)

      Route·2020
    • Google Ads Video Certification

      2020
    • E-commerce diploma

      Institute of Management professionals·2020
    • SEO Fundamentals

      MOZ·2020
    • Digital Marketing Certification

      Google Digital Garage·2020
    • Digital marketing diploma

      Institute of Management professionals·2019
    • Creative Writing

      Edafa·2018
    • Digital marketing diploma

      Integrated Marketing Foundation·2018
    • Graphic design diploma

      Russian Culture Centre,·2017
    • Language

      University of Udine ·2015
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