
Eman Ahmed Mousa
Social media specialist
Cairo, EgyptWork Experience
Growth MarketerFull Time
- Job Details:Job Description • Study company's products and understand them inside out. • Plan and Execute Growth Strategies and Experiments over Omni channel Marketing channels like email • Plan and Execute PPC campaigns over Google Ads, Facebook, and other PPC • Channels. • With an implement, test, and measure mindset, you identify practical marketing Strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition. • Own growth numbers for your projects and work closely with different team members to execute and achieve growth goals. • Create and manage inbound marketing campaigns via different channels • Manage, and analyze the visitor, user growth, and conversion figures in digital channels and products.
Senior media buyerFull Time
Apr 2021 - Oct 2021 -6 months
- Job Details:• Creating and planning a variety of campaigns across a range of digital channels ( Facebook - LinkedIn - Twitter - Instagram - Snapchat - Google Ads ) • Overseeing existing campaigns and optimize them • Making creative suggestions for campaigns designs landing pages • Producing detailed analysis and reports of campaigns & assigned accounts. • Creating and planning a variety of online advertising campaigns using different digital platforms. • Overseeing existing campaigns and optimize its ROI • Analyze, optimize campaigns on daily basis if needed • Track, report, analyze and optimize all digital marketing campaigns and their spend (PPC, Display, SEO, Affiliates, Social Media, Email, Video ...) to ensure effective ROI and reach Campaigns objective • Suggest and develop creative concepts for campaign/landing page artworks if needed • Develop digital proposals and strategy presentations • Craft landing pages and lead generation forms for our content to distribute through relevant paid Campaigns.
Content WriterFreelance / Project
Fekra Events
May 2019 - Feb 2020 -9 months
Saudi Arabia , Khobar
- Job Details:- Write all the website news and articles (Arabic and English) - Write all the materials proposed to the clients (Translation) - Co-operate with the team with social media works.
Digital Marketing SpecialistFull Time
eMarketing Egypt
Apr 2019 - Present -6 yrs, 4 months
Egypt , Cairo
- Job Details:- Understanding customers' diverse, specific business needs and applying product knowledge to meet those needs - Coordinating company staff to enhance the e-marketing requirements. - Participating in creating and evaluating company online products. - Developing and maintain social media accounts on Twitter, Facebook, YouTube, LinkedIn, and Instagram. - Launch CPC or CPM campaigns to meet the client’s objectives. - Create creative content ideas for social media accounts. - Drive traffic to websites using a variety of methods. - Participating in SEO activities. - Supporting the top management with the updating industry trends.
Education
College Diploma in Digital Marketing
Integrated Marketing FoundationJan 2017 - Jan 2018 - 1 Year
Bachelor's Degree in Italian language
Cairo University (CU)Jan 2012 - Jan 2016 - 4 yr
High School - Other
El Awkaf secondary shoolJan 2012
Activities
Arabic Content writer at Ma3adi El Baramil
Volunteering
Jan 2018 - Aug 2018 -7 months
Translation poems from Italian to Arabic at Italian institute of culture
Volunteering
Feb 2015 - Feb 2015
Skills
- Media Buying
- Google Adwords
- Google Analytics
- CPC
- Media Planning
- media planner
- Social Media
- Marketing
- Microsoft Word
- Microsoft Powerpoint
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Languages
Arabic
FluentItalian
FluentEnglish
Intermediate
Training & Certifications
Web development diploma (Front-end)
Route·2020Google Ads Video Certification
2020E-commerce diploma
Institute of Management professionals·2020SEO Fundamentals
MOZ·2020Digital Marketing Certification
Google Digital Garage·2020Digital marketing diploma
Institute of Management professionals·2019Creative Writing
Edafa·2018Digital marketing diploma
Integrated Marketing Foundation·2018Graphic design diploma
Russian Culture Centre,·2017Language
University of Udine ·2015