Haitham Adel El Saify

Product Marketing ManagerFull Time

• Job Details:Managing small home appliance products life cycle since innovation & launching process (Planning & Pricing & Promotion & Marketing Communication ... etc.) & develop and execute the annual marketing plan for all the categories to accomplish the overall strategic objectives ▪Market Research: Analyze market trends, market shares, and competitive activities and propose actions to continue meeting our objectives (Handle GFK Data) ▪Product Planning: Drive product planning phase according to company vision: - Put forecast Plan according to demand & Growth with alignment with internal stakeholders (Sales & Production & Supply Chain). - Maintain stock to achieve sales targets and secure business from shortage. - Shifting imported products to local production (CKD) to avoid stock shortage. - Manage the Launches & Activation & Deactivation products based on market assessment and evaluation. ▪New Product Launch - Prepare proposals for NPI (New Products Launches) with consideration of 4Ps. - Closely Working with the International Marketing team to be aware of changes to the families and their products ▪Pricing: Determine prices of the products to maintain the needed margin and go-to-market direction. ▪Sales Management: Monitor monthly sales progress (Sell in & out) with consideration of targeted margin and net sales. ▪ Promotion: Set Promotion Seasonality in align with Sales Team - Define which products will push into promotions list (Cost & Stock availability & Promotion price & Margin) - Monitor Promotion Progress (Sell in & Sell Out) ▪Marketing Communication: Deliver communications brief for new and existing products to communication team & ensure that all the communication undertaken are under the correct brand platform and guidelines. ▪Product Training: Set & Execute Plan including (Product Knowledge & Soft Skills) - Prepare training program content - Deliver training session in align with sales team. ▪Data Analysis: Reporting monthly analysis to all stakeholders.

Assistant Product ManagerFull Time

• Job Details:Main scope is to manage all product marketing activities including BTL for Air Solutions , AC & Air Purifiers and to support the Korean product manager in setting goals and achieve targets for AC products . - Assist in managing all product related issues such as Sales, Supply Chain Management, Marketing, Price, Promotion, Product Road Map and Organizing business trips with all dealers Management Tasks: - Lead and drive product road map to ensure product cycle go smoothly through all of related departments (Manufacturing, Supply Chain,Sales, Marketing Communication, Trade Marketing, Financial Planning .. etc) - Improve and Develop existing and new products Example : develop UV nano feature for AC. - Perform measuring, analysing and positioning of the product line. - Align with financial team to negotiate P & L . Marketing tasks : Work with marketing team to plan, develop and implement product marketing strategies. Example: - Winter AC heating campaign. - Air Purifier launched campaign. Trade Marketing Tasks: - Create, Develop and Manage BTL & Offline advertising plan from the scratch. -Manage workflow with agencies in implementing and distributing advertising materials. Example : Events: - Handle & Manage joining business plan yearly event from A to Z. - Regularly Events like External partners (dealers & retailers ) events . On-Ground activities Example : Brand Shop activations Offline campaigns activations Example : Air Purifier product launch campaign Sales Management Tasks: - Analysis and monitor Sales progress - Planning for sales promotions. - Monitoring sales promoters performance & KPI’s Regulatory Affairs Tasks: Maintain official documents and manage process with governmental authorities to ensure cycle of entering Products in Egyptian Market Example: - Lead a process to enter new 6 models in Egyptian market aligned with technical team passing by technical test. - Renewal energy labels for AC product.

Market Development SupervisorFull Time

• Job Details:• Assist headquarter in China to communicate brand positioning and value. • Track & analyze current brand competition situation in the market then reported to headquarter • Manage market research team and design market research • Manage trade marketing team leader including on ground activities • Formulate and improve strategies of advertising and promotions including budget. • Supervise implementation of whole prices • Develop customer service strategies • Assist head quarter to build overseas team including (Recruitment, Training, work system establishment and supervise new company upgrading)