Haitham Adel El Saify

Category Marketing ManagerFull Time

• Job Details:Lead Laundry and Cooking categories, driving market share and profitability through strategic planning and cross-functional execution o Market Research (GFK Data): Analyze market, competition, and consumer behavior and insights to identify growth opportunities. o Strategic Plan: Develop a 5-year strategy, product road map in align with HQ. o New Product Introduction: Identify market needs & implement new launches. o End of Life Products: Decided phase out models to (maintain category growth, market demand, outdated specs…etc.) o Annual Budget: Build annual marketing action plan and allocate category budgets. o Pricing: Set pricing strategy to define assortment in coordination with HQ. o Promotion: Create yearly calendar and address products seasonality. o Sell-out Support: Boost sell-out by creating incentive programs and ensuring effective display. o Product USPs. Define key selling points to guide communication. o ATL & BTL: Adapt communication strategies to local consumer insights & Provide direction and content for all channels. o Sell-In Plan: Develop relevant strategies for (Modern Trade & Traditional Trade & D2C & E-Commerce). o Channel Development: Support major accounts negotiations with insights and product proposals. o Budget Evaluation: Analyze category performance and activities to track progress. o P/L Analysis: Monitor EBITDA level and propose profit improvement. o Stock & Sales Performance: Track stock availability, market share, sales performance, and overall category efficiency. o Product Training: Create product knowledge and sales skills material for internal and external training.

Product Marketing ManagerFull Time

• Job Details:Manage Food Prep category life cycle from innovation to launch process considering market plans and company strategic objective. o Market Research (GFK): Analyze data including competitors and consumer insights to define gaps and set relevant action plan. o Benchmarking: Update product benchmark to know more about brand and product positioning o Internal Business Analysis: Deep dive into internal data to identify root causes with action plan. o Forecast & Stock Management: Set market demand and targeted growth, ensure stock levels by aligning SOH with sales trends. o Product Localization: Shifting imported products to local production (CKD) to avoid shortage. o New Product Introduction & GTM: Create NPI proposals including exclusive allocation and Lead GTM execution across all Channels. o Phased-out Products: Manage depletion plan for end-of-life models. o Annual Budget: Build annual marketing action plan across all channels (Sales & D2C & Online). o Pricing: Determine products prices in consideration margin and market direction. o Promotion: Create yearly plan and define monthly list in considering (Cost & SOH & Price & Margin) o Communication Brief: Create ATL & BTL briefs to ensure effective consumer message reach o Products Content Creation: Create product content database for digital and On-Ground activities. o Packaging: Manage process and innovate designs to adapt to marketing message. o Sell in: Present exclusive models offer with appealing prices and innovate products development. o Sell out: Extra incentives, On-Ground staff engagement and training with regular sales presentations. o Training Program: Deliver training programs covering content creation (product USPs, soft skills, and NPI communication.) o Budget Evaluation: Monitoring sales and margin progress and propose action plan to meet assigned objectives. o Stock: Track stock availability SOH with involving in supply chain issues. o NPI Performance: Monitor new products performance to measure company investments. o Monthly & Half-Yearly Reports: Present required reports to stakeholders & CEO and global team.

Assistant Product ManagerFull Time

• Job Details:Handling all AC products related issues such as Sales, Supply Chain, Communication Activities, Price, Promotion. o Forecast: Set demand-driven forecast in collaboration with Sales, Supply Chain and Production teams. o Production Plan (S&OP): Follow up with production plan to ensure cycle is go on successfully o Inventory Management: Maintain stock to secure business from shortage or DIO (days inventory outstanding). o Logistics: Follow up with process to reduce expense and shortcut steps to avoid shortages and ensure dealers delivery on time. o Stock Management: Working on plan adjustments to meet promotion, seasonality and fast runner sellers. o Product Development: Enhance products with new specs to enhance brand position. o New Product Introduction & GTM: Deliver new product in align with global team and lead GTM execution across all phases. o Sell-in Plan: Set yearly sell in plan and review with sales team. o Pricing: Update exist and NPI products Prices o Promotion: Create promotion calendar (Cost & Stock & Timeline) and monitor ROI and progress (Sell out). o Sell-Out Targets: Set targets and commission scheme plan for GTM team, support boosting with extra incentive and special programs. o Trade Marketing Management: Plan and execute offline and BTL advertising campaigns including POSM, distribution logistics, budgeting, agency handling (bidding, briefing, audits), and LG brand shop openings. o ATL: Direct team to translate the offline message into campaigns. o Sales Progress: Analyzing and reporting monthly and weekly sell in/out results. o Financial Performance Review: Analyze P/L including Promotion Cost, Net Sales, COGS, Expenses and Logistics Penalties…etc. o Product Training: Set program including Budget, Product Knowledge, Soft Skills, Technical Issues and reporting ROI. o Regulatory Affairs: Lead official process and documents with governmental authorities (NREA, EOS, GOIC) to enter new products.