khaled Abdul Aziz Abohudiba

Middle East Marketing ManagerFull Time

• Job Details:• Manage end to end marketing strategy • Generated $17M pipeline in which $6M closed in 2020 • Increased High-quality responses by 165% • Improved Search and GDN conversion rate by 160%. • Increased the Social media engagement by 145% and Email open rate by 92% • Implemented on and off-page optimization strategies in which it improved the website engagement rate by 34% • Built an ecosystem with telecom and pharmaceutical companies (Vodafone, Etisalat, Sanofi Aventis, Novartis) • Established a new stream of blog posts and podcasts to increase brand awareness in the region

Marketing ManagerFreelance / Project

• Job Details:Responsible for launching Luxuries hotel apartment project in Cairo including the following: • Established and implemented Go To Market plan. • Performed Digital Marketing campaigns for lead generation. • Responsible to contact, negotiate and manage KPIs with service providers, creative and production briefing in order to receive deliverables.

Marketing ManagerFreelance / Project

• Job Details:Working for IBM as Marketing Manager for Independent Software vendors -ISV program. Responsible for handling all marketing activities concerning these (45)companies to help them penetrating software market, including not limited to the following: • Carry Out market research, market segmentation, competitor analysis, buying persona and customer satisfaction surveys. • Identify, develop and evaluate marketing strategy based on knowledge of establishment objectives, market characteristics, cost and markup factors. • Shortlisting and negotiating with service providers, creative and production briefing for contracted agencies including not limited to print, production, post-production houses, social media agencies and outdoor advertising agencies.